Digital India: Bharat is changing

1. v1.1 Bharat is Changing Marketing Approach for Digital India

2. Founder & CEO - Entropy Designs Self-driven and results-producing marketing professional with a proven track record of more than 16 years. An accomplished marketer in planning and leading comprehensive marketing strategies in support of business goals and objective. Expert in directing the creation of marketing tools and steering the execution of marketing programmes. • 2016: Digital Marketing for Business Growth from IIM, Bangalore • 2004: PGDBA in Marketing from ICFAI Business School, Bangalore • 2002: Bachelor of Engineering in Mechanical from RGPV, Bhopal Ashish Swarnkar

3. https://timesoﬁndia.indiatimes.com/business/india-business/for-the-ﬁrst-time-india-has-more-rural-net-users-than-urban/articleshow/75566025.cms

5. Digital Advertising in India Traditional v/s Digital

6. Denstu Aegis Network e4M 2020

11. Indian Digital Landscape Online penetration

24. Understanding Digital Buyer New age customer

27. MoneyControl FirstPost URBANCLAP IndiaMart Zomato Swiggy UBER OLA

28. WhatsApp FaceBook PayTM BHIM BYJU’s UNACADEMY YouTube Netﬂix

29. Reading News Online Doing Search in Google Socializing using Social Media Watching Movies Online Interacting with different services Using APP MoneyControl FirstPost URBANCLAP IndiaMart Zomato Swiggy UBER OLA Instagram TikTok PayTM BHIM BYJU’s UNACADEMY YouTube Netﬂix Listening Music Online SaaVan Spotify Prime Hotstar IndiaTimes GoogleNews WhatsApp FaceBook

30. Digital Marketing Deﬁnition & Techniques

31. “Digital marketing is a way to promote brands and products online and through other digital channels.” Like any other media Communication is happening in online space Communications channels are also online

32. How Digital Marketing works?

33. Deﬁne the objective of doing the digital marketing? • Brand awareness: Do you want more people to know about your brand (or your products and services)? • Acquisition or lead generation: Do you want to reach people who’ve never bought from you before and bring them into your buyer’s journey? • Growth from existing customers: Do you want people who’ve already bought from you before to buy more frequently or buy a different kind of product? 1

34. Set a goal/target you want to achieve • Brand awareness: I want to get XXX no. of people in my website during Y no. of months to create awareness about my brand & services we offer. • Acquisition or lead generation: I want to get XXX nos. of leads from my core target audience in next Y no. of months to sample our product OR services • Growth from existing customers: I want my X% of customers to upgrade to next level of services/ do repeat purchases in Y no. of months 2

35. Deﬁne your audience • Think about who your customers are and group them into 3 or 4 buckets. • Take each of those and create a character from each. • Give him or her a name, a photo, a personality, and a few favorite hobbies. 3

36. Deﬁne your brand • What do you stand for? • What problem do you solve? • What are your distinctive benefits? • What are your strongest character traits? • What will you always do for your customers? 4

37. Know your competition • Direct competitors - those brands that offer the same products or services as you. • Indirect competitors - brands that may offer different products but compete for the same space or budget • Comparators - these might have a similar look and feel like your brand or be other brands that your target customers use frequently too. 5

38. Identify the required digital marketing techniques6 DIGITAL MARKETING SOCIAL MEDIA MARKETING SEARCH ENGINE MARKETING EMAIL MARKETING MARKETING AUTOMATION INBOUND MARKETING AFFLIALIATE MARKETING SEARCH ENGINE OPTIMIZATION CONTENT MARKETING

39. Measure against your goal/target you achieve • Brand awareness: XXX no. of people visited my website during Y no. of months • Acquisition or lead generation: XXX nos. of leads from my core target audience in next Y no. of months • Growth from existing customers: X% of customers upgraded to next level of services/ do repeat purchases in Y no. of months 7

40. Digital Marketing tools/techniques?

41. DIGITAL MARKETING SOCIAL MEDIA MARKETING SEARCH ENGINE MARKETING EMAIL MARKETING MARKETING AUTOMATION INBOUND MARKETING AFFLIALIATE MARKETING SEARCH ENGINE OPTIMIZATION CONTENT MARKETING

42. SEARCH ENGINE OPTIMIZATION

43. How to get into organic results? Website Ranking 1. Un-paid, “natural” listings 2. Results are merit based 3. Performance is based on a variety of 4. On-the-page & off-the-page factors 5. 10 listings per page 6. Engines follow links and read text

44. SEARCH ENGINE MARKETING

45. How to buy search? Google Adwords 1.Paid search is sold on an auction basis 2.The auction determines the rank you appear in the listings CPC Cost-per-Click CTR Click thru Rate = Clicks / Impressions QS Quality Score Ad Rank The right bid strategy Higher bid usually equals higher ranking The right ad text: compelling and relevant A well structured landing page with relevant text to ad X X = SEARCH ENGINE MARKETING

46. SEARCH ENGINE MARKETING

47. How Does Display Advertising Work? SEARCH ENGINE MARKETING

48. What is Social Media Marketing? The Five Core Pillars of Social Media Marketing Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. SOCIAL MEDIA MARKETING

49. SOCIAL MEDIA MARKETING

53. Dreams say something about you SOCIAL MEDIA MARKETING

54. SOCIAL MEDIA MARKETING SOCIAL MEDIA MARKETING

55. Our Digital Marketing Services Possibilities unlimited

56. Design + Operate + Manage • Domain buying services • Website hosting services • Website designing services • eCommerce websites • Website with integrated features • CRM / Workflow Management/ Customer Portal Website services

57. Analyse + Consult + Optimize • Website Designs + SEO • Off Page SEO • Reputation Management • Social Media Management • Search Engine Marketing & Social Media Advertising • Remarketing • On Page SEO • SEO Research • Content Management • Local SEO • Location Pages/ Google My Business / Google Maps Search Engine Optimization

58. Research + Analyze + Management • Keywords Analysis Services • Customer • Category • Competition • Ad Monitoring Services • Ad Copy creation • Monitor your Ads and Optimize • Reporting & Communications Search Engine Marketing

59. Marketing + Advertising • Marketing Services • Develop Social Media Strategy • Develop Engaging Content Calendar + Creatives • Growth Optimization + Daily Management • Reporting & Monitoring Social Media Management • Advertising • Develop Social Media Advertising strategy • Create Engaging Advertisements • Monitoring & optimizing • Reporting & Communications

60. v1.1 Let’s Talk Querries & Doubts

Digital India: Bharat is changing

Digital India: Bharat is changing

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