Advertising is among the top five largest industries worldwide. The first advertising agency in India was Datta Ram & Co, and the first Indian cricketer to endorse a product was Farooq Engineer for Bryl Cream. Advertising faces criticism for potentially being unethical by adding to product prices, being untruthful, or targeting vulnerable groups like children. Regulations aim to eliminate deceptive or misleading ads and consider issues like product claims, comparisons, endorsements, and demonstrations. Industries can self-regulate through developing and enforcing their own standards.
4. 71,69,952 126 ?Miscellaneous? Publications 18,07,38,611 8,512 TOTAL 27,43,665 221 Others 29,86,256 49 Annuals 15,52,138 219 Quarterlies 2,11,36,710 1,471 Monthlies 1,23,09,948 955 Fortnightlies 5,05,80,648 3,428 Weeklies 5,66,198 39 Tri/Bi-Weeklies 8,88,63,048 2,130 Dailies Circulation Number Periodicity THE PRESS IN INDIA IN 2005-06: AT A GLANCE (Data compiled as per the annual statements received)
7. Ethical Criteria Accuracy Subtle Messages Trouble Critics Especially When Aimed At Groups Such as Children, the Elderly, or the Disabled. Acquisitiveness Are We Persuaded That We Continually Need More and More New Products? Consumers Make the Final Decision. Advocacy Advertising Tries to Persuade the Audience to Do Something; It is Not Objective or Neutral. Numerous Advertising-Related Issues Are Left to the Discretion of the Advertisers and Are Based on Ethical Concerns.
8. The Problem of Being Ethical Ethical Decisions Nonethical Decisions Company's Mission Marketing Objectives Reputation Available Resources Competition Based On
9. Ethical Issues in Advertising Puffery “ Advertising Or Other Sales Representations, Which Praise the Item to Be Sold With Subjective Opinions, Superlatives, or Exaggerations, Vaguely and Generally, Stating No Specific Facts.” Product Categories Taste Issues Taste and Advertising Current Issues
10. Ethical Issues in Advertising Stereotyping in Advertising Controversial Topic Limits Set For Amounts of Advertising Advertising to Children Women in Advertisements Racial & Ethnic Stereotypes Gay & Lesbian Consumers Senior Citizens
11. Subliminal Advertising A Subliminal Message is One That is Transmitted in Such a Way That the Receiver is Not Consciously Aware of Receiving It. Ethical Issues in Advertising Tobacco Alcohol Advertising Controversial Products Gambling
12. Regulatory Factors Affecting Advertising Legislation Social Responsibility/ Self-Regulation Advertisement Organized Groups Audience Protection Media Groups Government Agencies
13. Advertising and the regulatory mesures Main Focus, Regarding Advertising, is to Identify and Eliminate Ads that are Deceptive or Mislead the Consumer. Key Areas are Deception Reasonable Basis for Making a Claim Comparative Advertising Endorsements Demonstrations
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18. Social Responsibility Level Two Advertiser is Engaged in Prosocial Messaging Level One Being Socially Responsible is a Business Philosophy “ Organization’s Task is to Determine the Needs, Wants, and Interests of Target Markets and to Deliver the Desired Satisfactions More Effectively And Efficiently Than Its Competitors in a Way that Preserves or Enhances the Consumer’s and Society’s Well-Being.” (48) by Phillip Kotler.
19. Different Levels of Self-Regulation Self-Discipline An Organization Develops, Uses, and Enforces Norms By Itself Pure Self-Regulation The Industry Develops, Uses and Enforces Norms Co-opted Self-Regulation Industry Voluntarily Involves Nonindustry People in the Development, Application, and Enforcement of Norms
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