3. Did you know that, according to
Nielsen, it is estimated
that social media and blogs
reach 80% of all active US
Internet users (of which there
are 245 million)?
4. If you are involved in any type of
business, you can benefit from
online marketing. Who wouldn’t
want to be able to get their
message out to approximately 245
million people in the United States?
5. However, using social media for
marketing is more than just opening
up a free Facebook account and
spamming everyone. There is a
science behind it. Some executives
still wrongly believe that since social
media is free, there’s no need to
spend any money on marketing or
education on the platform.
6. However, this type of thinking will
allow your competition to gobble
up your potential customers and
leaving your empty handed.
7. Booz and Company released
an online marketing report recently
in which they interviewed 1700 CEOs
from large companies about social
media marketing. 100% of the CEOs
interviewed agreed to either
maintain or increase their social
media budget for the upcoming year
8. Of that 100%, only 5% were
maintaining, while the remaining
95% were increasing their online
marketing efforts.
9. Of that 100%, only 5% were
maintaining, while the remaining
95% were increasing their online
marketing efforts.
10. The CEOs interviewed gave 2 main
reasons for success in social media
marketing campaigns:
Get educated.
You don’t know what you don’t
know, so open yourself up to the
possibilities that exist on social
networking sites.
11. Social Tools.
Use tools that will make the
implementation quick, efficient, and
simple. If implementation is difficult
and time consuming, then the
strategy will fail.
12. Below are 7 shocking social media
facts about marketing online that
every marketer should
know. And, for the heck of it, I threw
in an extra bonus statistic as well.
Feel free to share this infographic if
you find it useful!