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2. Facebook for
Online Business:
The Ultimate
Guide

3. Facebook is in the news for all the
right and wrong reasons.
On one hand they are being
scrutinized for lack of user privacy.
On the other hand, people are
flocking to invest in Facebook
because they just opened up their
IPO with a bang.

4. Now, as a business owner, you
needn’t be concerned about how
much they might make post IPO or
how they treat their users (As a user
you need to be extremely cautious
though).

5. Now, as a business owner, you
needn’t be concerned about how
much they might make post IPO or
how they treat their users (As a user
you need to be extremely cautious
though).
So this guide is for everyone who
wants to generate traffic and leads
from Facebook for their business.

6. Now, as a business owner, you
needn’t be concerned about how
much they might make post IPO or
how they treat their users (As a user
you need to be extremely cautious
though).
So this guide is for everyone who
wants to generate traffic and leads
from Facebook for their business.

7. Should I be Using Facebook For
Online Business To Promote My
Business?
Why not?
OK, not all businesses are worth
mentioning online. But still, if you have
a business which you are not ashamed
to tell others about (you shouldn’t
have any other business in the first
place), Facebook is a great medium.

8. That does not mean you go about
and promote your business day in
and day out on Facebook. There
are certain strategies that work
with the social networking
audience. Use them wisely and
you will see the benefits.

9. How to Promote my Online
Business Using Facebook?
It’s simple. It really is. There is
nothing much to say here other
than a few guidelines on using
Facebook for online business:

10. Facebook For Online Business
Tip #1:
Create A Page For your Business
You should be creating a page on
FB rather than creating an account
in your business name. Head over
to this page and choose the best
one that suits your business.

11. It might seem a bit confusing at
times. You may see the option “Local
Business” as well as “Brand or
Product”. You might think that your
business is both. When in doubt,
always follow your gut instincts. It’s
not like Facebook is going to de
activate your account since you
chose one option over the other.

12. Facebook For Online Business
Tip #2:
Display the Facebook community page
badge on your business
People who visit your business
website will come to know that you
are active on Facebook and will join
your Facebook page (ideally).

13. Now, this might not be a good
strategy for everyone. However, you
never know whether it will work for
you or not. So give it a try and see
how many people like your page
from your website. If there isn’t
much buzz, then you needn’t waste
your valuable website real estate for
a Facebook box.

14. Facebook For Online Business
Tip #3:
Ask people to “like” your Facebook
page.
Yes, really ask them. There is no
better way to get people to “like”
your page than asking them nicely.
If you need to entice them, maybe
promise an exclusive gift, discount, or
coupon for those who like your page
on Facebook.

15. Facebook For Online Business
Tip #4:
Engage With your Community on
Facebook.
Post occasionally on your business
page wall. Don’t post 50 times in a
day. People will get irritated and
unlike your page. Push marketing
won’t work. Pull your customers to
your business.

16. There is no right frequency. Try
various frequencies like posting one
time a day, once in every three days,
or even once in a week.
The trick is to find the right
frequency your specific audience is
comfortable with. If you see people
un-liking your page, then it means
you are crossing the border.

17. Facebook For Online Business
Tip #5:
Be Active
This is somewhat an extension to tip #4.
Share important announcements,
special discounts, and your latest
article links through your business
page. When you share on your page,
people who liked your page,
automatically receives the update on
your wall.

18. The added benefit is that, not only do
they see it, but their friends see it too
when they like or re-share it. That’s
really powerful.

19. Sadly, most people do not realize
the wealth of personal information
they give to Facebook. The good
thing is that, Facebook provides
this information to advertisers to
target ads very precisely. So you
can advertise your business page
on Facebook to the exact intended
audience.

20. I’d go for impression based advertising
if I want to build a brand and click
based advertising if I am looking to see
some immediate and measurable
results.

21. Facebook For Online Business
Tip #7:
Get a custom fan page designed for
your online business.
Admit it. The default Facebook
business page is very boring. Best thing
is that, for less than 100$, you can hire
people to create a killer fan page for
your site.

22. If you are really short of cash,
Fiverr is a great way to find some
cheap Facebook landing page
designs.
Getting a custom Facebook fan page
helps to build branding and credibility
to some extent. People can see that
you invested your time and money into
Facebook. So they know you are
serious about it.

23. Facebook For Online Business
Tip #8:
Don’t Over Indulge on Facebook
Finally, I’d like to say one last but
important tip.
Your Facebook business page is just a
business page. Not your business
website and not your business itself.

24. Don’t give too much importance to
fan pages, dedicate time and money
in building a great fan page only to
realize that you never got around
building a great business.

25. I see many people making this
mistake. It’s not even necessary that
you are on FB. If you are on Facebook,
great. If you are not, it’s good too
since you can spend more time on
your business rather than focusing on
something you have very little control
over.

26. The title says the “ultimate guide”. Do
you want more? Before you begin
searching the internet for more
Facebook for business tips, let me ask
you one simple question.

27. How much information do
you need?
Not much if you ask me.
All the information you need is
here. There might be few tips I
missed out. I did not forget to
include those, but avoided including
them.

28. Why?
I want you to take action and not go
on and on searching for the perfect
time to start a Facebook business
page.

29. •I don’t know about your personality.
You do
•I don’t know your audience. You do
•I don’t know about your business.
You do
If I don’t know a shit about you, or
your customer, how can I give more
advice?

30. Get started with Facebook and see if it
works for you or not. If it doesn’t work,
let it go. If it works, great!!!
One more thing before you head off
to start the ultimate business fan
page on Facebook. Don’t expect to
convert social media visitors to
buyers as you normally do with
website visitors. Social media traffic
hardly converts. It’s not impossible to
convert them though.

31. It’s good for branding and getting your
word out. If money is your sole aim,
focus on your business and forget
Facebook.

32. Over to You.
Are there any Facebook marketing
tips I missed out that I should have
covered? I’m all ears to your
suggestions. Let me know in the
comment section.