Google Penguin exposed some SEO terms that are important for marketing a business online. Key terms include alt text descriptions for images, backlinks from high quality websites to avoid penalties, using header tags to denote important text, internal links to help users navigate a site and help ranking, focusing on long tail keywords that are more specific terms with less searches but better rankings, using meta keywords in website headers, and optimizing the title tag which is prominently displayed in search results.

2. Google Penguin
SEO Exposed!

3. For all the talk about SEO, if you
don’t understand the search
engine optimization lingo, you
won’t know how it can help you
market your business online. Here
are some terms you need to
know.

4. The Alt Effect
When you have images on your
website, the alt text, which is a
description of the photo is
important. It tells Google what
photos are on your site. These
descriptions are often left out, but
they are vital for SEO marketing.

5. The reason why this text is
important is because Google
crawlers can’t read images, but
they have no problem with text. If
you manage to come up with a
viable description of the image
and it fits with your page, it will
be displayed in Google queries for
images. And remember; keep SEO
keywords out of the image
descriptions.

6. Backlinks
A backlink is a hyperlink that
directs people from one website to
yours. These are very effective in
Google’s estimation. However, with
the introduction of Google
Penguin, it’s important that the
quality of the website you link
from be superb or it could end
hurting your SEO endeavors.

7. Header Tags
This is an HTML term and it means
that a specific line of text is more
prominent than others. This would
be the case with the title of a blog
or name of a product on a website.
It is meant to denote importance.

8. Internal Links
These links take people to different
pages on your site. Not only do
these features help people get
around you your site, but they are
also used to rank your website by
Google. Google will rank your
website based on the content of
each page, not just your home
page.

9. Long Tail Keywords
Keywords are at the heart of SEO,
but if you use too short or worse
yet too general of a keyword, you
are going to find it difficult to eek
out much in the way of results
when it comes to search engine
queries.

10. You see, a longer keyword phrase
may have less search demand and
might be the best place to
maximize improved rankings. For
example “Skateboards” is going to
get a lot of searches, however,
“Skateboards for teenage boys” is
a bit longer, not searched as much
and you can see better search
engine rankings.

11. Meta Keywords
These words are metadata that
find a home in the websites
header. These keywords must be
relevant to not only the page but
to the entire website as well.

12. While these keywords have waned
in relevance, there are still some
search engines that place a
significant priority on their
existence.

13. Title Tag
This is the title that will displayed
in Google’s search results. You’ll
want to try and fit in keywords
here as this is the most valuable
page aspect in SEO today