For more of the latest information on social media marketing, please visit our official blog page at http://blackboxsocialmedia.com/topics/blog/

2. What is the New
LinkedIn Follow
Company Button?

3. Yesterday, LinkedIn announced that
it is revealing it’s new follow
company button. The Linkedin
Follow Company button is similar to
the Facebook ‘Like’ button in
that when a user follows a
company, they will then in turn
receive automatic updates from the
company in their LinkedIn feed.

4. This is the second change LinkedIn
has made in the past week, as last
week, they updated their algorithm
to focus more on skills and
experience rather than
recommendations. It is
definitely moving towards a strategy
of “positioning itself as a marketing
platform.

5. ” What was once used as a site for
networking with colleagues and
posting resumes is now used as full
fledged social community complete
with a
newsfeeds, photos, videos, and
advertising platform. And now a
LinkedIn Follow Company Button as
well.

6. How does the LinkedIn Follow
Company button work?
Click on the Follow Company button
and, as long as you are logged onto
LinkedIn, you will automatically
“follow” the company. If you are not
logged on, a box will appear asking
for your LinkedIn credentials.

7. Just type those in and you will
automatically begin to follow the
company. Companies will engage
with you from their Company Page
on LinkedIn and through status
updates. Status updates will
appear on your LinkedIn
homepage – so check back
frequently to see what’s going on.

8. Why would I use the LinkedIn
Follow Company button?
Whether you are looking to stay up-to-
date on company news, career
opportunities
orindustry trends, following companies
on LinkedIn is a great and easy way to
gain insights and stay connected.

9. Here’s a quick video explaining how to
find and follow companies on
LinkedIn, including using our new
Follow Company button as it appears
on great company websites around the
web.

10. LinkedIn Follow Company
Button | Video
Below is a video from the LinkedIn
Blog explaining the new LinkedIn
Follow Company Button
http://www.youtube.com/watch?feat
ure=player_embedded&v=jykqF-neZ2I