These are our latest slides (8/8/11) for our presentation on how to leverage social media for increased student engagement intended for Student Leaders and Student Affairs Professionals. To learn more about Swift Kick, visit www.swiftkickonline.com.

2. Leverage Social Media for Student
Engagement

3. Leverage Social Media for Student
Engagement

4. Leverage Social Media for Student
Engagement

5. Poll
How comfortable are you with internet technologies?

6. Poll
How comfortable are you with internet technologies?
Bill Gates

7. Poll
How comfortable are you with internet technologies?
Fred Flintstone Bill Gates

8. Dance Floors

9. N
0 5
0N 1 2 3 4 5
Bad Dance Good Dance

10. Good Campus
N
0 5
0N 1 2 3 4 5
Bad Dance Good Dance

11. Leadership
Opportunity Good Campus
N
0 5
0N 1 2 3 4 5
Bad Dance Good Dance

12. National Survey on Student
Engagement
60-84%
of students will never
participate in a college
sponsored activity.

13. The Steps

14. The Steps
1) Introduce Yourself

15. The Steps
1) Introduce Yourself
2) Introduce People To Each Other

16. The Steps
1) Introduce Yourself
2) Introduce People To Each Other
relevant
3) Make Small V Groups

17. The Steps
1) Introduce Yourself
2) Introduce People To Each Other
relevant
3) Make Small V Groups
4) Get Out Of The Way

18. Connect Them:

19. Connect Them:

20. Connect Them:

21. Connect Them:

22. Great Dance

23. Great Dance
Great Campus

25. No

26. No Yes

27. Web 1.0

28. Web 2.0

29. Web 1.0 Web 2.0

30. Broadcaster Converser Connector

31. 5 Myths of Social Media
3) There’ll be instant payoff

32. 5 Myths of Social Media
1) It doesn’t cost anything
3) There’ll be instant payoff

33. 5 Myths of Social Media
1) It doesn’t cost anything
2) It doesn’t take extra time
3) There’ll be instant payoff

34. 5 Myths of Social Media
1) It doesn’t cost anything
2) It doesn’t take extra time
3) There’ll be instant payoff
4) You need to be on every tool

35. 5 Myths of Social Media
1) It doesn’t cost anything
2) It doesn’t take extra time
3) There’ll be instant payoff
4) You need to be on every tool
5) Social Media fixes a crappy product

37. Q:
How Many Facebook Pages
Do You Manage?

38. Broadcaster Converser Connector

40. 6. NFO: News Feed Optimization
EdgeRank
∑
edges e
Ue We de
Ue - affinity score between viewing users and edge creator
We - weight for this edge type (create, comment, like, tag, etc.)
d e - time decay factor based on how long ago the edge was created

41. 6. NFO: News Feed Optimization
EdgeRank
∑
edges e
Ue We de
Ue - affinity score between viewing users and edge creator
We - weight for this edge type (create, comment, like, tag, etc.)
d e - time decay factor based on how long ago the edge was created

42. Broadcaster Converser Connector

46. Broadcaster Converser Connector

48. facebook.wvu.edu

49. Q:
What Stage is Your School’s
Facebook Usage?

50. Recommendations

51. Recommendations
• Be Human / Add a Face / Enlist “Hosts”

52. Recommendations
• Be Human / Add a Face / Enlist “Hosts”
• User Generated Content

53. Recommendations
• Be Human / Add a Face / Enlist “Hosts”
• User Generated Content
• Elicit Conversations (Don’t Own Them)

54. Recommendations
• Be Human / Add a Face / Enlist “Hosts”
• User Generated Content
• Elicit Conversations (Don’t Own Them)
• Link (Unofficial Groups / Digital Identities)

55. Limitations

56. Limitations
• Facilitating Relationships

57. Limitations
• Facilitating Relationships
• Individual Analytics

58. Limitations
• Facilitating Relationships
• Individual Analytics
• Top Down Control

59. Limitations
• Facilitating Relationships
• Individual Analytics
• Top Down Control
• Relevancy

61. Q:
How Many Twitter Accounts
Do You Manage?

62. Broadcaster Converser Connector

64. Broadcaster Converser Connector

66. Broadcaster Converser Connector

68. #MaristMonday

69. Ed Cabellon
Bridgewater State University
@EdCabellon

77. Professional Development
www.thesabloggers.org

78. Recommendations

79. Recommendations
• Be Human / Add a Face

80. Recommendations
• Be Human / Add a Face
• Engage Your Audience (@, #, RT, #FF)

81. Recommendations
• Be Human / Add a Face
• Engage Your Audience (@, #, RT, #FF)
• Experiment

82. Limitations

83. Limitations
• Facilitating Relationships

84. Limitations
• Facilitating Relationships
• Individual Analytics

85. Limitations
• Facilitating Relationships
• Individual Analytics
• Top Down Control

86. Limitations
• Facilitating Relationships
• Individual Analytics
• Top Down Control
• Relevancy

87. QUESTIONS?
thoughts?
feelings?

88. What’s Next (part 1)

89. What’s Next (part 1)

90. What’s Next (part 1)

91. What’s Next (part 2)
Instant
Individualized
Analytical
Outsourced

92. Stay Informed
text “like swiftkick” to 32665
tom@swiftkickonline.com
www.swiftkickonline.com/blog
@swiftkickonline

93. Stay Informed
text “like swiftkick” to 32665
tom@swiftkickonline.com
www.swiftkickonline.com/blog
@swiftkickonline