Hospitality is a way of life....... Come and discover the great locations, unique settings, local flavours and warm hospitality. La Fleur hotels operates luxury hotels and resorts in Europe, the Middle East and North Africa. Our sole target is to provide quality without compromize. Our Food & Beverage, retail and spa concepts are unique and will make you feel like royalty.

1. Hospitality is a way of life……………..
Presentation La Fleur Hotels

2. History
•January 2008: Foundation of La Fleur Hotels
•August 2008: First hotel joins La Fleur Hotels
•Now: 31 hotels worldwide

3. Austria
Bulgaria
Costa Rica
Czech Republic
Egypt
France
India
Netherlands
Portugal
South Africa
Spain

4. Organization
Finance and acquisitions:
•Managing Director & CEO Sander Willemsen
Operations:
•Regional Manager UK & Cyprus Cherry Clift
•Regional Manager SE Asia Vernon Harris
•Regional Manager USA Jill La Fleur
•Regional Manager Central Europe Jelena Knezevic-Van der Velde
•Corporate Director of HR and Training Christa Walgien
•Corporate Director of F&B and Retail Marc Nolte

5. Organization
Sales:
•Sales Director Silke Daals
•HRA consultants USA
•REALM Consultants Europe
•Concordia agency Eastern Europe
•La Fleur Weddings USA
•Craine enterprises UK
•Chaine des Hoteliers Singapore
Architecture and construction:
•Architectural designer and
construction consultant Bart Willemsen

6. Targets, growth:
•Add portfolio of owned hotels
•Increase the number of franchised hotels
•Increase the number of managed hotels
•Brand recognition
•Further develop sales and marketing
•Expansion particularly in resort destinations and emerging destinations
•Increase purchasing benefits for affiliated hotels

7. Brands

12. Why La Fleur Hotels?
•Fresh and innovative brand
•Ready to implement F&B, Spa and Retail concepts
•Active sales activities
•State of the art reservation system
•Accessible organization
•We are hoteliers, we think as hoteliers
•Flexible organization adapting strategies to your specific needs
•Preferred partnerships with tour operators in Europe
•Strategic partners worldwide

13. Reservation flow
La Fleur Hotels Travel Agents
Website
GDS SYSTEMS
Negotiated
DirectWithHotels
Website
Reservation module
Consortia
Hotel Website
3rd party Website
Hotel Direct
La Fleur affiliated
hotels
Your Hotel

14. Further Benefits
•Communication with affiliated hotels via intranet
•Purchasing benefits
•Employee offers ( Euro 25 per night, 50% discount of F&B
•La Fleur training, recruitment and HR services
•La Fleur Hotels loyalty program “ Fleur Rewards “

15. Management
Benefits for individual hotels:
•Enjoying the La Fleur reputation and quality image
•Taking advantage of the La Fleur sales and marketing activities
•Corporate purchasing benefits
•Quality monitoring & management
•Ready to implement F&B, Spa and retail concepts
•Corporate Partnerships
•Dedicated management team focusing on your bottom line results
www.lafleur-hotels.com info@lafleur-hotels.com

16. Management
Costs for hotels:
La Fleur Hotels requests a joining fee for setting up websites, branding, brochures
and sales & marketing activities.
Besides a basic management and start up fee the cost for you being a La Fleur
Hotel is performance based.
We make money only if you make money.
We will be glad to prepare you an attractive offer!
www.lafleur-hotels.com info@lafleur-hotels.com

17. Management
Joining criteria:
•Hotels must identify and adhere to La Fleur minimum quality and service
requirements
•Minimum 3 star level
•Financially stable
www.lafleur-hotels.com info@lafleur-hotels.com

18. Where do we make a difference?
La Fleur Hotels manages your interests and financial results. After
all, we only profit if you make money!
La Fleur Hotels focuses on quality, quality, quality. This is where
you benefit by doing better than your neighbour resulting in a
larger loyal guest base.
La Fleur Hotels does not only manage your revenue but, very
important , also your cost and therefore your bottom line results
La Fleur Hotels offer you ready to implement restaurant, spa and
retail concepts including ready to implement menu’s, treatments,
products.
La Fleur Hotels offers business advisory, interim management, HR
services and management support at very competitive rates.
www.lafleur-hotels.com info@lafleur-hotels.com

21. Sales Value?
YES!
Partnership with DirectWithHotels.com for online Hotel Reservations at your
hotel. La Fleur Hotels does not receive commission.
Dedicated revenue managers by DirectWithHotels to support you to optimize
your revenue.
Online marketing of your La Fleur Hotels website by DirectWithHotels
Corporate contracts with the worlds’ largest tour operators
Corporate contracts with worldwide multi nationals
Worldwide sales agents operating performance based.
La Fleur Hotels’ Loyalty System “Fleur Rewards” to improve guest loyalty
Active social networking, managing your press releases
www.lafleur-hotels.com info@lafleur-hotels.com

22. Online reservation system

23. Preferred partner of:

25. New Developments
• 5 star Resort Marsa Alam –
www.atumcove.com
• 5 star Resort Morocco –
www.lejardindefleur.com
• Four 4 star hotels Indonesia –
www.thebellezza.com
• 5 Star hotel and serviced apartments India –
www.lavasa.com

26. Contact us for more information
La Fleur Hotels
www.lafleur-hotels.com
info@lafleur-hotels.com