Présentation Sponsoring Xerox-Ducati faite par M.Ch Owen de Xerox lors du Symposium Marketing and sport organisé par le Swiss Marketing de Lausanne

1. Ducati Xerox Superbike TeamA sponsorship success

3. Facilitating a transition towards desired brand positioning

4. Enhance key brand attributes

5. Vibrant, Human, Connected, Open

6. Motivate and energize customers and employees

7. Provide salesforce/customers incentives & hospitality opportunities

8. Provide a platform for Xerox marketing communications activities

10. Embodiment of dynamism & vitality

11. Global appeal & reach

12. 13 races, 3 continents

13. 44% European reach

14. 2 billion global TV audience (06: 180m)

15. 94 networks, covering 173 countries

16. 2,758 hrs (06: 1,950) of coverage delivering $700m in media return

17. 215 million Internet viewers

18. The world’s most prestigious production based championship

19. Dramatisation of Xerox’s brand attributes

20. Relatively untouched by corporate brands

22. Stylish, cool, dynamic, unique

23. The most successful team ever in World Superbikes

24. 16 Manufacturer's and 13 Rider’s Championship titles

25. Unrivalled in terms of reach and appeal beyond World Superbikes

26. Embracing lifestyle media and ‘celebrityism’

27. Common colour scheme

28. Ducati and Xerox, driven to succeed as market leaders

30. People buying a premium Ducati bike tend to be business leaders, C levels and business owners – the sort of people Xerox wants to engage.

31. Ducati sells ‘membership of a club’ rather than just bikes; opportunity for Xerox as a B2B brand to engage customers in their relaxed leisure time.

32. Ducati Motor Holdings is a Xerox customer

33. Rationalised office equipment, reducing costs by 23%

36. Born: March 2nd, 1975

37. Marital status: married to with two children

38. Height: 1.68m Weight 65kg

39. Hobbies: Golf and watersport

41. Born: September 17th, 1984

42. Marital status: Married with two children

43. Height: 1.73m Weight: 64kg

44. Hobbies: Football and cinema

46. Title Sponsorship – the Ducati Xerox Superbike team

47. 3 replica showbikes

48. 6 public appearances

49. 40 Paddock passes for each round (increased from 30)

50. Additional passes available to purchase if needed

51. 5 tables for hospitality

52. Mutual agreement on an annual marketing plan with common promotional activities

54. Showbikes visiting customer events and tradeshows

55. Employee Engagement

56. TV and Press Coverage

57. Co-sponsor marketing

58. Personal Appearances by the team

59. On-line and Web activation.

61. Focus on the ‘Race day experience’, enabling guests to feel part of the Ducati Xerox family:Race day program Introduction to the team Garage Tour Great Italian cuisine.

64. EICMA, Drupa, Goodwood

65. HR Owen

66. PUMA

69. Reaching 117million homes in 59 countries (also in HD)

71. Personal Appearances

73. Merchandise Ducati Xerox Shop at IPEX 2010 €20,000 worth of team merchandise sold in 10 days

75. Customer hospitality We track the guests visiting the races against our central marketing database. These customers delivering $10’s millions in revenue – they are the right customers.

76. Employee engagement Enthusiastic following with employees, value difficult to measure

77. Brand visibility Brings excitement and something different to tradeshows, events and customer meetings.