More than 55% of US consumers plan to do their holiday shopping online in 2009, and 26% plan to purchase more gifts over the internet than they did last year, according to a study from MarketLive, Inc. and the e-tailing group.

1. Half of ‘09 Holiday Shoppers to Buy Gifts on Web

2. More than 55% of US consumers plan to do their holiday shopping online in 2009, and 26% plan to purchase more gifts over the internet than they did last year

3. Results from the fourth annual “2009 Mindset of a Multi-Channel Shopper” survey indicate that these figures have increased since 2008, when the same study revealed that only 49% of consumers planned to shop online and 21% planned to purchase more gifts over the internet.

4. 88% of shoppers are willing to pay full price for hard-to-find products 85% say the primary reason for shopping online is still time savings BUT 40% and 38% of shoppers, respectively , so rate wish lists and reviews as increasingly important

5. Books, clothing, music, gift certificates, toys, and consumer electronics are the top product categories shoppers are likely to purchase online by at least 33% of respondents

6. 62% report that high shipping charges remain the primary reason they will not buy more online

7. 70% indicate that they are likely to shop competitors’ websites or retail stores when they encounter out-of-stock products this holiday season

8. In-store pick-up for products purchased online was cited as important by 60% of shoppers.

9. One in three shoppers plan to use a mobile phone for shopping-related purposes such as price checks, in-stock checks, and redemption of promotions this holiday season.

10. Social networking sites will influence shopping behavior for 37% of online shoppers vs. 24% last year.