naus case study presentation about not just another out door company

1. Presentation on
Case Study: Not Just Another Outdoor Company
By
Management Team Bees
09 August 2014
Marketing Department
Faculty of Business Studies
Principal of Management (504)
MBA (Evening) Program
University of Dhaka
Management Team Bees

2. Not Just Another Outdoor Company (Nau)
Nau, headquartered in Portland, Oregon, and founded in 2005, is a
technical outdoor and lifestyle apparel company dedicated to turning
traditional business notions upside down through the integration of
environmental, social and economic factors in a unique business
model built around sustainable business practices, the innovative
use of technology and philanthropic partnerships. Nau was
recognized in 2007 by the Social Venture Network as one of just 10
companies (selected from a pool of 100 applicants) that have
"demonstrated both innovation and progress by harnessing the
power of business to effect positive social change.
Management Team Bees

3. Nau Code of Conduct:
Voluntary Employment
Child Labor
Freedom of Association
Fair and Equal Treatment
Nondiscrimination
Compensation
Hours of Work
Overtime
Health and Safety
Management Team Bees

4. Nau Code of Conduct
Environment
 publicly disclose environmental impacts and activities
through regular reporting
 eliminate toxic and hazardous substances from
products and operations
 increase efficiency and thereby minimize pollution
and waste
 reduce use of natural resources including raw
materials, energy and water
 take responsibility for proper waste management
Management Team Bees

5. Question(1): What Do You Think of Nau‘S Approach to Doing
Business? Is It Being Ethical and Responsible? Discus.
Naus business apporch
The approach of Nau doing business can be divided
into three parts to analysis whether it is ethical and
responsible or not. These parts are
•Design
•sale and
•Finical
Management Team Bees

6. Question(1): What Do You Think of Nau‘S Approach to Doing
Business? Is It Being Ethical and Responsible? Discus.
Design:
In the design area, Nau developed fabrics that are more sustainable.
Those fabrics make the products’ usable life becoming longer and
greener, since the fabrics are more sustainable. This design approach is
responsible to the environment. In order to ensure that all products are
obey the Nau’s value, a code of conduct, all the process are supervised by
an independent, nonprofit auditing and research firm. This behave is a
standard ethical example.
Sales:
In the sales area, Nau sales products by “Web-front”. It means customers
can purchase products from the Web. By this approach, the online stores
can be much smaller standard store. Nau donates 5% income to the
charitable organizations for settling humanitarian and important
environmental problems. It shows that Nau goes beyond making profits to
include protecting and improving society’s.
Finacial:
It shows that Nau goes beyond making profits to include protecting and
improving society’s. This response is represent Nau’s social; responsibility.
Apart from caring society, Nau care about its finical performance.
Management Team Bees

7. Being ethical and responsible
ethical means doing thing refers to a right principles, values and
beliefs. Responsible can be understood by two views, the classical
view and the socioeconomic view. The classical view management
is only response to maximize profits or financial return by operating
the business in the best interests of the stockholders. While the
socioeconomic view management is response to goes beyond
making profits to include protecting and improving society’s well-
being and welfare because corporations are not independent
entities responsible only to stockholders.
Question(1): What Do You Think of Nau‘S Approach to Doing
Business? Is It Being Ethical and Responsible? Discus.
Management Team Bees

8. Scenery of Nau
Nau’s suppliers, manufacturers and even Nau itself are supervised by an
“independent, non-profit auditing and research firm” in order to guarantee
that all parties are being up to standards.
operated with suppliers and invented 24 out of 32 sustainable fabrics
and can enjoy “on-line special”. The charitable organizations pledged five
percent of sales revenue to
It is ethical and responsible from the perspective of moral standard
A firm is defined as social responsible when it intends to do right things
and to benefit the society beyond the legal and economic obligations.
Nau’s business, personally speaking, attempts to improve its social
responsibility by its human-based management strategy.
Question(1): What Do You Think of Nau‘S Approach to Doing
Business? Is It Being Ethical and Responsible? Discus.
Management Team Bees

9. Question(2): Will Nau’s approach have a limited appeal, or do you
think it is staying power ? What drawbacks might there be to what
Nau is doing ?
Will Nau’s approach have a limited appeal, or do you think it has
staying power?
This approach has an extra cost involved, which means that in hard
economic times Nau has a limited appeal, because the population would
rather choose the cheaper product. Although, the company also saves
money by the inventory for instance. As mentioned in the case, they do not
need a large storage room, because of the “Web-front” concept. Studies
appear to show a positive relationship between social involvement and the
economic performance of firms. So in the times when the economy is down,
it has a limited appeal for customers, but in the long-run Nau will have
staying power.
Management Team Bees

10. Financial Bees Team
What drawbacks might there be to what Nau is doing ?
The drawbacks might be
They won’t be able to maximize their profits
The extra costs involved
Lack of skills
lack of accountability
Question(2): Will Nau’s approach have a limited appeal, or do you
think it is staying power ? What drawbacks might there be to what
Nau is doing ?

11. Question(3): Is it a business’s responsibility to get customers to
‘’ connect the dots” and make choices about social issues?
Have you often heard folks say things like “ I wish I didn’t work
here” or “I cannot stand that customer” or even stuff like “I wish
that the other teams’ in my company are not successful in that
project” or stuff like “”I wish I don’t have to pay so much for my
employees”.
These are real expressions that I often hear from employees or
business owners working in small and large companies. Just take
a moment and think about the specific comments above. I am
sure some of those comments above were done by folks at the
spur of the moment or were inadvertent.
Nevertheless, just imagine not having a job to look after your
family or pay for your mortgage. Imagine if you cannot stand to be
in the presence of most of your customers, or even if those
customers that you cannot stand come to know of it. Further, just
Imagine if the other teams in your company do not succeed and
fail and if they affect the overall profitability of your company. Also,
just think about losing a valuable employee whom you deem to be
“paying too much”.Management Team Bees

12. These statements, feelings, thoughts and actions are often dumb, myopic
and self destroying and do not give any credence to its end consequence.
In other words, the proponents of these miscalculated statements are not
“connecting the dots”.
I am sure most you have come across a kids’ game known as “connect
the dots”. These are games given in family restaurant to ensure that kids
are occupied and are not bored, whilst they are waiting for their food to
arrive. In this game, the player is required to connect the numbers, which
appear random on a sheet of paper. Once the numbers are all fully
connected, those random dots will reveal an image or picture of
something.
Business and life itself is made up of a series of dots that appear so
discrete and disparate. Very often, instances, cues, actions, suggestions,
choices, decisions and others appear so unconnected. Despite the
seemingly inconsequential and illusory image it gives, there are significant
consequences to each of those choices that we make. When the series of
actions, words and deeds are connected, they give us a truer picture. This
is called “connecting the dots” in business.
Question(3): Is it a business’s responsibility to get customers to
‘’ connect the dots” and make choices about social issues?
Management Team Bees

13. Question(4): Are the lessons here for other business? Discuss
There are certainly lessons here for other businesses.
First of all, companies pollute the environment a lot. Some examples are:
 Air, water, and soil pollution from toxic wastes
 Global warming from greenhouse gas emissions
 Natural resource depletion
The government has to make regulation, because most of the companies
don’t clean up their mess. But when companies have social
responsibility the government don’t have to do that. After some
experience innovations will occur to produce cheap and “clean”. There
will also exist a fair competition, all the companies have the same
approach and produce it in the same way.
Management Team Bees

14. Group Members in Management Bees Team
Serial # Student's Name Student's ID # Batch
1 Jamshed Alam 41426088 26th
2 Syed Iftekhar Ahmed Harun
4142
27th
3
Syed Iftekhar Ahmed Harun
4142 27th
4
Syed Iftekhar Ahmed Harun
41 27th
Management Team Bees

15. End of Presentation
Thank you
Management Team Bees