The document discusses cultural exchanges between Bhutan and South Korea. It provides profiles of each country and analyzes their political, economic, social and technological environments. Key differences in family structures, greetings, marriage and clothing between the two cultures are outlined. Opportunities for increased educational, trade, human resources and technological cooperation are examined through potential areas like training programs, investment, student exchanges and broadcast sharing. The conclusion recognizes a current lack of interaction but potential for future cultural and economic partnerships if communication lines improve and mutual interests develop.

1. Bhutan
The Land of the Thunder Dragon
Team 2
Tshomo Sherab
So Min Kim
Phan
Korea
-Team 2Sherab Tshomo
So Min Kim
Nguyen D. Phan
http://www.boundlessjourneys.com/asia/myanmar/ancient-passages/
http://aysps.gsu.edu/isp/2979.html
Nguyen D.
The Land of the Morning Calm
http://www.bhutantour.bt/bhutan-attractions/royal-academy-of-performing-arts-rapa.html

2. Contents
Destination Profile & PEST Analysis
Relationships in Culture
Issues
Interview
Analysis
Conclusion

3. Cultural Impressions

4. Stereotypes
Happiest
Country in
the World
GNH
Happiest
country in
the world
Himalaya
Butane Gas
King is the
richest
80-90% Don’t
Know
Sherpa’s
:
:
/
http //www.tourism.gov.bt http://www.theguardian.com/world/gallery/2011/oct/13/bhutan-royal-wedding-in-pictures http://www.btcctb.org/fr/blog/bhutan-happiness-development-objective
http //travel.nationalgeographic.com/travel/countries/bhutan-photos
/

5. Stereotypes
Happiest
Country in
the World
Kimchee
Good looking
people
Drama
Friendly
Hyundai Cars
Electronics
All fair
Complexion
http://roboseyo.blogspot.kr/2011/05/how-to-avoid-getting-forced-to-drink.html http://www.mouthshut.com/mobile-phones/Samsung-Galaxy-S4-reviews-925668113

6. Destination Profile

7. South Asia
Capital City: Thimpu
North East Asia
Capital City: Seoul
Location
Tropical in the south, cool winters
and hot summers in the central
Lowest point: 97 m
Highest point: 7570 m
Mostly mountainous with some
fertile valleys and savanna
38,394 km2
urban population: 35.6% of total
population (2011)
rate of urbanization: 3.65%
annual rate of change (2010-15
est.)
Climate
Elevation
Terrain
Area
Urbanization
Temperate, with rainfall heavier in
summer than winter
Lowest point: 0 m
Highest point: 1,950 m
Mostly hills and mountains; wide
coastal plains in west and south
99,720 km2
urban population: 83.2% of total
population (2011)
rate of urbanization: 0.71%
annual rate of change (2010-15
est.)
http://www.yelhabhutan.com/geography/
http://www.nsb.gov.bt/news/news_detail.php?id=105&task=view http://en.wikipedia.org/wiki/Himalayan_Languages_Project http://catalog.flatworldknowledge.com/bookhub/2657?e=berglee_1.0-ch10

8. 636,836 (165th)
48,955,203(25th)
Population
 Over 19 languages
• Dzongkha: 24% English 40%
• Literacy rate: 63%
Language
5.036 billion (2012 IMF)
GDP
$1,163.5 billion (2012 IMF)
Ngultrum(Nu)
Currency
Won (KRW)
1%
23%
•
•
Korean :97.9%
Literacy rate : 98%
0%
Christian
Buddhism
76%
Hinduism
32%
43%
Religion
24%
Others
1%
https://www.cia.gov/library/publications/the-world-factbook/geos/bt.html https://www.cia.gov/library/publications/the-world-factbook/geos/ks.html
Buddhist
Others
None

9. PEST Analysis

10. Political
Constitutional Monarchy
Very Low Crime Rate
(Number of lawyers : Bhutan - 130 vs. Korea - 12,300)
Military expenditure zero in Bhutan Vs. Korea, 2.7% of GDP
(2006) (47th)
http://www.lankaweb.com/news/items/2010/04/26/president-rajapaksa-arrives-bhutan-to-attend16th-saarc-summit/

11. BHUTAN AND SOUTH KOREA POLITICAL TIMELINE
Jigme Khesar Namgyel
Wangchuck is crowned
king.
Ugyen
Wangchuck is
chosen as
hereditary ruler.
First Democratic
election
Proposed constitution
is unveiled.
1907
2005
2006
King Jigme Singye Wangchuck abdicates Jigme
Khesar Namgyel Wangchuck, the crown
prince, assumes the throne.
2008
2013
Parliamentary elections: opposition People's Democratic Party
wins 32 seats in the lower house, against Druk Phuensum
Tshogpa party's 15 seats.
Restoration of independence (World War 2 end)
Korean War ended with an
agreement to a ceasefire
Korean war began
King Gojong (last
King of Korea) was
crowned
1852
1910
1945~48
1950
1953
2013
Park Geunhye became the 18th
President (daughter of the
former president Park ChungSyngman Rhee became the first President
Hee
Japanese colonial ruling started
http://www.bbc.co.uk/news/world-south-asia-12641778
1948

12. Economical
Himalayas closed to mountaineers.
Stresses on the Development of Hydroelectricity.
Principal exports : Bhutan - electricity vs. Korea - electric
devices, cars).
Bartering Culture still exist.
Source: http://inspiredeconomist.com/2013/04/18/bhutans-gross-national-happiness-amodel-for-other-countries/
http://www.emergingfrontiers.com/2012/12/14/tata-power-eyes-more-hydro-projects-in-bhutan/ http://www.encountersnepal.com/jomolhari-trek.html

13. Social
 No beggars or Private Academies.
 Matrilineal Society (Monogamy and Polygamy still exist).
 Green tract of land : Bhutan - more than 60% of the territory vs.
Korea - about 30% ( limited development district is 3,868㎢ - out
of 99,720㎢).
Source: http://2008.bhutan-360.com/coronation-dar-ceremony-2/
http://www.facebook.com/l.php?u=http%3A%2F%2Froyaldish.com%2Findex.php%3Ftopic%3D9589.375&
h=HAQH-kxt-

14. Technology
 One of the last country to get Television and Internet.
 Government lifted ban on television and internet in 1999.
 Mobile technology entered Bhutan in 2003 only.
No traffic Lights in the city.
Source: http://inspiredeconomist.com/2013/04/18/bhutans-gross-national-happiness-amodel-for-other-countries/
http://www.panoramio.com/photo/3104962
http://www.facebook.com/l.php?u=http%3A%2F%2Ftinypic.com%2Fr%2Fmafpdv%2F5&h=HAQ

15. Relationships in Culture

16. 1. Family Names
No family name
Bhutanese do not
have surnames.
Only the Royal
family or some
noble family have
family names.
Have Family Names
Koreans have their
own family names.
Family names
sounds and is
written the same, but
they might be
different (related to
Chinese characters)
Married women keep
their own family
names after
marriage.
http://www.facebook.com/l.php?u=http%3A%2F%2Fen.wikipedia.org%2Fwiki%2FKim_(Korean_name)&h=HA
QH-kxt-

17. 2. Greetings
A formal greeting
is to bow with
hands open and
outstretched and
the palms up.
When a senior
person enters a
room, everyone is
expected to stand
until the person
sits down .
Slightly bend their
upper body while say
"Annyeong ha seyo”.
simply wave hands to
friends or juniors or
say "An Nyeong”
Hand shake is widely
used in business
meetings BUT shaking
hands with the opposite
gender is not
recommended.
Source: http://blog.korea.net/?p=2622
http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.lifeaftercubes.com%2F2010%2F08%2F13%2Fkorean-culture-101-learn-before-you-getthere%2F&h=HAQH-kxthttp://www.nerdygaga.com/4568/hello-in-different-languages-list-weird-greetings/

18. 3. Marriage
In the
past, marriages
were
arranged, these
day marriages
are lovematches.
Marriage age:
16 for
women, 21 for
men
Polyandry and
polygyny are
Source: http://blog.daum.net/_blog/ArticleCateList.do?blogid=0dJF5&CATEGORYID=2
restricted but
https://www.facebook.com/sonam.lhamo88/photos
Marriage age: 26
for women, 29
for men.
Traditionally, Ko
rea was very
male-dominated
society. But
nowadays men
and female work
together side by
side

19. 4. Clothing
Wears
Traditional
dress every
day
http://www.demawang.com/entiz/read.php?num=4399&page=32 http://www.namkhajourneys.com/fr/bhutan/culture.php
Wears only
on important
occasions

20. 5.Calendar system
The
weekdays are
one day
ahead not
only of the
main Tibetan
calendars, but
the western
calendar as
well.
http://www.kalacakra.org/calendar/bhut_art.htm
Source: http://blog.techimpact.org/creating-an-editorial-calendar-for-yournonprofit/#!prettyPhoto
Koreans use
both the lunar
calendar and
the solar
calendar.
Most of the time
Koreans use
the solar
calendar but
also use Lunar
Calendar.

21. Taboos
1. Bhutanese House Paintings
2. Don’t talk bad about the King
3. Your feet when you sleep.
http://www.facebook.com/l.php?u=http%3A%2F%2Fhowtospendit.ft.com%2Fdestinations%2F48
23-a-bhutan-trek-that-yields-spectacular-rewards&h=HAQH-kxt-

22. 5 Issues

23. 1.Cultural and Social
Exchange
Korean Wave In Bhutan
Television
Movie Industry Collaboration
http://www.youtube.com/watch?v=C_MiCZEnZMA
http://asian-thinspiration.tumblr.com/page/12

24. 2. Educational
Samauel Training
Soccer ( Korean Coach first win on international
event )
Archery coach
Taekwondo
http://bhutanobserver.bt/2805-bo-news-about-
http://www.zimbio.com/pictures/rsxmoKRCOu9/Bhutanese+Archers+Enjoy+Their+National+Sport/E7Lyz

25. 3. Trade
Hyundai Motors
Investment in tea production
MoU signed between Bhutan and Korean Chamber of
Commerce (2010)
http://www.bbs.bt/news/?p=1695
http://www.bbs.bt/news/?p=13059

26. 4.Human Resources Exchange
Number of Korean and Bhutanese entering and leaving Korea
Number of Residents
Bhutanese in Korea 15 ( permanent residents 3 to 4
)
Koreans in South Korea 12 ( 7 students, 3 coaches, 2
married )
http://terms.naver.com/entry.nhn?docId=1637237&cid=504&categoryId=504

27. 5. Technological
K- Science provided by YTN science
YTN ( Broadcast Channel –sharing Korean technology
through research and development, field visits and
training those countries with low technological
facilities and knowledge.)
http://news.naver.com/main/read.nhn?mode=LPOD&mid=sec&oid=034&aid=0002548528&type=

28. Interview

29. Interview with the Honorary Consul General of
Bhutan
Han Young Kim
1. What do you think was the first (most important) exchange between
Korea and Bhutan?
In 1977 4 high officials from Bhutan came to South Korea to get Saemaul
Undong training for few months. After they got the training, they returned back to
Bhutan and became important leaders in various fields especially heads of
various agriculture and related sectors. Some even became Ministers. Korea
and Bhutan had established diplomatic relations from 1987 only.
2. We heard that many missionaries are wishing to go to Bhutan, what
do you think about that?
Bhutan is a place where, they allow people have the freedom to choose
whatever religion they want. But looking at their current state, I don’t think they
need any missionaries. They are in a very happy as they are now.

30. 3. What is different about Bhutan from South Korea?
 Bhutan is very different from South Korea. Few years ago, if you went
there, you would feel like you have come back to time. It is modernizing on
its own pace with one foot rooted in the past.
 Bhutan is aware of the negatives of rapid modernization because of which it
has prompted its government to adopt sustainable socio-economic
development, preservation of cultures and traditions and also preservation of
natural environment. All these have been given utmost importance. If you see
their indicator of development, you will see that every decision is made for the
benefit of its people.
 For example, it has a very high potential for attracting tons of tourists like its
neighboring countries, but the government still maintains a ‘high value –low
volume’ tourism policy which is an effort to keep foreign influences at bay
while nurturing its values. This makes Bhutan different from here and other
countries.

31. 4. What type of country do you think is
Bhutan in one word?
I think Bhutan is a Time Capsule. They have had
long established dealings with neighboring
countries like India and Nepal and yet they have
succeeded in preserving their rich culture and
traditions as it was 100 years ago. Just like a time
capsule it is a Country that carries a very unique
and special tradition.

32. Analysis
1. Status Of Bhutan and South Korea relationship .
- Still in primary stage
- Not very enhanced
- No bridge of communication ( No embassy in both countries)
2. What can Bhutan do to improve its relation with Korea?
- Effective tourism strategies targeted towards Koreans.
- Establish direct relationship with Korea
- Increase the quota of school students studying in Bhutan
- Lighten FDI policy to encourage more Korean Investors
3. What can Korea do to Improve its relations with Bhutan?
- Provide trainings in R&D and ICT
- Increase Investment
- Initiate cultural exchange programs and activities
- Provide more Scholarships to attract Bhutanese students.

33. Conclusion
There are lack of interchanges in many aspects between Bhutan and
South Korea, if the two nations improve its line of communication and
interests, there are many potentials for cultural, social and economic
cooperation.
Korea has been changed and developed very fast. However, because of
that, Korea has lost their traditions and own its own characteristics.
Bhutan should learn the technologies from Korea but also should
understand the downsides of rapid modernization. Therefore it should
cautiously develop without losing its soul.