Fashion
Sylvania W Siagian

What is fashion?
Fashion is a general term for a popular style or practice,
especially in clothing, footwear, accessories, makeup,
body piercing, or furniture.

The aspects of fashion can be feminine or masculine, some
trends are androgynous

Clothing fashions

The pace of change accelerated considerably in the following
century, and women and men's fashion, especially in the
dressing and adorning of the hair, became equally complex.

Marie Antoinette, wife of Louis XVI,
leader of fashion in 1620s

The four major current fashion capitals are acknowledged to
be Paris, Milan, New York City, and London, which are all
headquarters to the greatest fashion companies and are
renowned for their major influence on global fashion.

Paris, Milan, New York City, and London.

Fashion weeks are held in these cities, where designers
exhibit their new clothing collections to audiences. A
succession of major designers such as Coco Chanel and
Yves Saint-Laurent have kept Paris as the center most
watched by the rest of the world.

Coco Chanel and Yves Saint-Laurent

The fashion styles

Harajuku style - Japan

Lolita (Japan Street style)

Geek style

Vintage style

Futuristic style

Punk style

What a person chooses to wear can reflect his or her
personality or interests.
When people who have high cultural status start to wear new
or different clothes, a fashion trend may start.
People who like or respect these people become influenced
by their personal style and begin wearing similarly styled
clothes.

Fashions may vary considerably within a society according to
age, social class, generation, occupation, and geography
and may also vary over time.

The terms fashionista and fashion victim refer to
someone who slavishly follows current fashions.

In recent years, Asian fashion has become increasingly
significant in local and global markets.
Countries such as China, Japan, India, and Pakistan have
traditionally had large textile industries, which have often
been drawn upon by Western designers, but now Asian
clothing styles are also gaining influence based on their own
ideas

Fashion industry

The fashion industry is a product of the modern age.
Prior to the mid-19th century, most clothing was custom
made. It was handmade for individuals, either as home
production or on order from dressmakers and tailors.
By the beginning of the 20th century—with the rise of new
technologies such as the sewing machine, the rise of
global capitalism and the development of the factory
system of production, and the proliferation of retail outlets
such as department stores—clothing had increasingly come
to be mass-produced in standard sizes and sold at fixed
prices.

The four levels of fashion industry
1. The production of raw materials

2. Principally fibers and textiles but also leather
and fur;

3. The production of fashion goods by designers,
manufacturers, contractors, and others; retail sales;
and various forms of advertising and promotion.

Anthropological perspective
Anthropology, the study of culture and human societies,
studies fashion by asking why a certain styles are deemed
socially appropriate and others are not.
A certain way is chosen and that becomes the fashion as
defined by a certain people as a whole, so if a particular
style has a meaning in an already occurring set of beliefs
that style will become fashion.

Intellectual property

Within the fashion industry, intellectual property is not
enforced as it is within the film industry and music industry.
There is a line between designers being inspired by a design
and those outright stealing it in different places.
To take inspiration from others' designs contributes to the
fashion industry's ability to establish clothing trends.

In 2005, the World
Intellectual Property
Organization (WIPO) held a
conference calling for
stricter intellectual property
enforcement within the
fashion industry to better
protect small and medium
businesses and promote
competitiveness within the
textile and clothing
industries.

Fashion for a cause
Fashion may be used to promote a cause, such as to promote
healthy behavior, to raise money for a cancer cure, or to raise
money for local charities such as the Juvenile Protective
Association or a children's hospice.
One up-and-coming fashion cause is trashion, which is using trash
to make clothes, jewelery and other fashion items in order to
promote awareness of pollution. There are any number of
modern trashion artists such as Marina DeBris, Ann Wizer,
and Nancy Judd.

Marina DeBris, Ann Wizer, and Nancy Judd.

Fashion is not just about clothing, but everything.
From the material, style, personality, and the
industry.

Thank you