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  1. Fashion Sylvania W Siagian
  2. What is fashion? Fashion is a general term for a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture.
  3. The aspects of fashion can be feminine or masculine, some trends are androgynous
  4. Clothing fashions
  5. The pace of change accelerated considerably in the following century, and women and men's fashion, especially in the dressing and adorning of the hair, became equally complex.
  6. Marie Antoinette, wife of Louis XVI, leader of fashion in 1620s
  7. The four major current fashion capitals are acknowledged to be Paris, Milan, New York City, and London, which are all headquarters to the greatest fashion companies and are renowned for their major influence on global fashion.
  8. Paris, Milan, New York City, and London.
  9. Fashion weeks are held in these cities, where designers exhibit their new clothing collections to audiences. A succession of major designers such as Coco Chanel and Yves Saint-Laurent have kept Paris as the center most watched by the rest of the world.
  10. Coco Chanel and Yves Saint-Laurent
  11. The fashion styles
  12. Harajuku style - Japan
  13. Lolita (Japan Street style)
  14. Geek style
  15. Vintage style
  16. Futuristic style
  17. Punk style
  18. What a person chooses to wear can reflect his or her personality or interests. When people who have high cultural status start to wear new or different clothes, a fashion trend may start. People who like or respect these people become influenced by their personal style and begin wearing similarly styled clothes.
  19. Fashions may vary considerably within a society according to age, social class, generation, occupation, and geography and may also vary over time.
  20. The terms fashionista and fashion victim refer to someone who slavishly follows current fashions.
  21. In recent years, Asian fashion has become increasingly significant in local and global markets. Countries such as China, Japan, India, and Pakistan have traditionally had large textile industries, which have often been drawn upon by Western designers, but now Asian clothing styles are also gaining influence based on their own ideas
  22. Fashion industry
  23. The fashion industry is a product of the modern age. Prior to the mid-19th century, most clothing was custom made. It was handmade for individuals, either as home production or on order from dressmakers and tailors. By the beginning of the 20th century—with the rise of new technologies such as the sewing machine, the rise of global capitalism and the development of the factory system of production, and the proliferation of retail outlets such as department stores—clothing had increasingly come to be mass-produced in standard sizes and sold at fixed prices.
  24. The four levels of fashion industry 1. The production of raw materials
  25. 2. Principally fibers and textiles but also leather and fur;
  26. 3. The production of fashion goods by designers, manufacturers, contractors, and others; retail sales; and various forms of advertising and promotion.
  27. Anthropological perspective Anthropology, the study of culture and human societies, studies fashion by asking why a certain styles are deemed socially appropriate and others are not. A certain way is chosen and that becomes the fashion as defined by a certain people as a whole, so if a particular style has a meaning in an already occurring set of beliefs that style will become fashion.
  28. Intellectual property
  29. Within the fashion industry, intellectual property is not enforced as it is within the film industry and music industry. There is a line between designers being inspired by a design and those outright stealing it in different places. To take inspiration from others' designs contributes to the fashion industry's ability to establish clothing trends.
  30. In 2005, the World Intellectual Property Organization (WIPO) held a conference calling for stricter intellectual property enforcement within the fashion industry to better protect small and medium businesses and promote competitiveness within the textile and clothing industries.
  31. Fashion for a cause Fashion may be used to promote a cause, such as to promote healthy behavior, to raise money for a cancer cure, or to raise money for local charities such as the Juvenile Protective Association or a children's hospice. One up-and-coming fashion cause is trashion, which is using trash to make clothes, jewelery and other fashion items in order to promote awareness of pollution. There are any number of modern trashion artists such as Marina DeBris, Ann Wizer, and Nancy Judd.
  32. Marina DeBris, Ann Wizer, and Nancy Judd.
  33. Fashion is not just about clothing, but everything. From the material, style, personality, and the industry.
  34. Thank you