1. SCHMIDT FAMILY
OF COMPANIES
LISTING
CONSULTATION
Sylv ia Dana
Coldwell Banker AJS-Schmidt
Grand Rapids, Michigan
Each Office is Independently Owned and Operated.

2. MY EXPERTISE

3. EXPERTISE AND
QUALIFICATIONS
SPECIALTIES
Residential
Grand Rapids
BACKGROUND
I'm your hardworking, go-getter, extra-
mile, friendly neighborhood real estate
professional, serving the City of Grand
Rapids and surrounding areas. I reside in
Eastown. My goal is to assist you in the
buying and selling process efficiently,
effectively and on your terms. Check out
my blog at homehappily.com
Each office is independently owned and operated.

4. COLDWELL BANKER
SCHMIDT FAMILY OF COMPANIES
COMPANY STATISTICS
• Four generation real estate brokerage founded in 1927
• 65 Offices Company-wide
(Michigan, Upper Peninsula, Northeast Ohio, & Southwest Florida)
• 1,180+ Affiliated Sales Associates
• $2.3+ Billion in Sales Volume in 2015
• Over 15,000 transactions
• #2 in Sales of 1,300 Coldwell Banker Affiliate Companies
• Worldwide Leader In Luxury Home Marketing $40 Billion
Dollars In Sales. Over 21,000 $1,000,000+ Home Sales
BUSINESS PHILOSOPHY
Our company was founded on five key principles that guide
behaviors and decisions. With growth comes change, but our
foundation remains unchanged. At Coldwell Banker Schmidt we
Value Teamwork, Seek Fairness, Build Relationships For Life, Strive
For Leadership, and Stimulate Continuous Learning.
RAPID RESPONSE
• When homebuyers inquire about your house, they want a rapid response
• Our lead management system notifies me immediately

5. GLOBAL PRESENCE: 47 COUNTRIES/3,000 OFFICES
OVER 110 YEARS LEADING REAL ESTATE
84,000 SALES PROFESSIONALS
730,128 SUCCESSFUL U.S. TRANSACTION SIDES IN 2015
COLDWELL BANKER
REACH

6. REAL TRENDS
TOP 500 REPORT
Source: 2015 Real Trends Top 500 Report

7. MARKETING STRATEGY
Reaching the largest pool of most likely buyers

8. BUYER PROFILE
Our proprietary CBx tool analyzes your
market by zip code and neighborhood profile to
give us a clearer picture on resident
demographics so we can target buyers most
likely to move here.
Median age of residents: 40
Average education: Bachelors Degree
Homes with children: 28.21%
Average family size: 3.1
Median commute time: 20 minutes
Average household income: $156,127
Median mortgage debt: $293,617
Increase in residents income: +9%

9. Source: The 2015 National Association of Realtors® Profile of Home Buyers and Sellers.
INFORMATION USED IN
HOME SEARCH
(% of Home Buyers)

10. COLDWELL BANKER
ON THE WEB

11. ColdwellBanker.com attracts
THE HIGHEST QUALITY LEADS AND
CONVERTS THEM MORE EFFECTIVELY
ColdwellBanker.com had
OVER 600,000 LEADS
IN 2015
The Coldwell Banker® brand has
THE HIGHEST
CONVERSION RATE
IN THE INDUSTRY
Mobile devices
ACCOUNT FOR HALF
OF OUR TRAFFIC
COLDWELLBANKER.COM

12. Once a potential home buyer is on my Zap®
Platform, I can focus my efforts and resources
on those who are poised to purchase.
Automatically track and aggregate
HOME BUYER’S
ONLINE BEHAVIOR
Pinpoint buyer’s desired
HOME STYLE,
NEIGHBORHOOD, PRICE
POINT AND LOCATION
Buyer scoring will analyze activity
and alert to
MAKE DIRECT CONTACT
WHEN THEY ARE READY
TO TRANSACT
THE POWER TO
PREDICT THE BUYER’S
FUTURE

13. COLDWELL BANKER
THOUGHT
LEADERSHIP
THE MOST INFLUENTIAL
REAL ESTATE BRAND ON SOCIAL MEDIA.
2015 Coldwell Banker® brand on Location YouTube Video Views: +101%
2015 Coldwell Banker Blue Matter Blog visits: +18%
2015 Coldwell Banker Online Engagements: 43 MILLION
2015 KLOUT SCORES

14. WEB PARTNERSHIPS
YOUR HOUSE WILL ALSO BE PROMOTED ON MULTIPLE PARTNER WEBSITES
Previews® properties listed at
$500,000 OR HIGHER WILL ALSO
BE FEATURED ON THESE LUXURY
WEBSITES www.ColdwellBankerPreviews.com

15. MARKETING ACTIVITIES
TO SHOWCASE
YOUR PROPERTY I WILL:
Provide high resolution, professional quality
photography
Promote it at a broker meeting
Hold an Open House
Create a professional listing flyer and buyer’s agent
packet
Targeted one-to-one social media advertising
Seller stories to create rich and bold content
CBGREATLAKES.COM
MULTIPLE LISTING SERVICE (MLS)
REALTOR.COM
SHESELLSGR.COM
9 out of 10 home buyers use the Internet to search
for homes*
*2015 National Association of Realtors® Profile of Home Buyers and Sellers.

16. HOME ENHANCEMENT
CUSTOM PLAN TO
ENHANCE YOUR PROPERTY’S
APPEARANCE, INCLUDING:
Identify problem areas
• Smaller rooms
• Room with unattractive view
Share tactics to address
• Furniture placement
• Rug removal
• Paint colors
• Curb appeal
Suggested home enhancement resources
• Handyman
• Paint contractor
• Cleaning service
• Yard service
• Pool cleaning and deck refresh
• Home staging designers
• Smart home upgrades

17. HONORING YOUR
CHOICE BY DELIVERING AN
EXCEPTIONAL EXPERIENCE
Our core values make us a seller’s brand.

18. PRICING STRATEGY

19. SETTING THE
RIGHT PRICE
PERCENTAGE OF THE MARKET
THE PROPERTY APPEALS TO

20. COMPETITIVE
PRICE LINES

21. COLDWELL BANKER
SMART HOME
33% of agents affiliated with the Coldwell Banker®
network surveyed by Coldwell Banker real estate
found homes with smart home tech are selling
faster than homes without the technology.*
Almost half (45%) Americans say, on average, their
smart home technology saves them over $1,100
per year.*
Parents are nearly twice as likely to adopt smart
home technology; and nearly 60% of them would
be willing to pay more for a home with smart
home tech installed.**
*Based on answers given by 513 sales associates affiliated with the Coldwell Banker
Network (3/11/15)
**Based on Harris Poll of 4,043 adults (8/11/15)

22. Sylvia Dana
Coldwell Banker AJS Schmidt
(616) 570-8864 cell
sylvia@shesllsgr.com
shesellsgr.com
THANK YOU FOR
THE OPPORTUNITY