This document provides an overview of social media for businesses, outlining why social media is important for reaching existing and new audiences and advertising, as well as building brands. It recommends avoiding political references, spamming hashtags, and too much of one post type. The document also discusses how to delegate social media responsibilities to staff, set up a buffer account, have weekly meetings on shared content, and form monthly content themes.

1. Social Media 101
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2. Why Is Social Media Important?

3. Why is Social Media Important?
• Reach your existing audience in more direct ways
• Reach a new audience entirely
• New channels to advertise
• Build your brand

4. Things to Avoid

5. Things to Avoid
• Political references
• Spamming hashtags
• Too much of one post medium (i.e. photos, videos, text, etc)
• Have a mix of everything!

6. How to Delegate

7. How to Delegate
• Sign up for buffer
• www.bufferapp.com
• Ask your staff who would like to take the lead in your office’s new
social media strategy
• Have a weekly meeting with them on what content is being shared

8. Action Steps

9. Action Steps
• Find who you’d like to delegate social media to
• Form monthly themes for content types
• Watch the Facebook and Twitter “Getting Started” videos
• Get comfortable!

10. Social Media 101
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11. Thanks!
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