In today’s fast-paced world, your customers hardly have the capacity to pay attention to the barrage of old-school marketing being thrown at them. Instead, they want marketing messaging that is going to help inform them, entertain them and appeal to their interests. That’s why we turn to Inbound Marketing. Unlike the old, Outbound style of marketing which involves buying advertising, cold calling, and hoping for leads, Inbound Marketing focuses on creating quality content that attracts qualified prospects towards your brand, products, and services. Let’s take a closer look at the major differences between the Inbound & the Outbound Marketer.

1. Two Way Communication One Way Communication
Outbound marketing focuses on
pushing their services upon the general
population to try and sell a product.
(ex. direct mailers, radio ads, billboards)
eBooks
Whitepapers
Blogs
Infographics
Podcasts
Print Ads
Television
Radio
Billboards
Telemarketing
SYNECORE
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Sources:
http://mashable.com/2011/10/30/inbound-outbound-market-
ing/http://skyrocketgroup.com/inbound-marketing-vs-outbound-marketing/
http://www.envision-creative.com/inbound-marketing-vs-outbound-marketing/
http://www.itdinteractive.com/marketing-roi-inbound-marketing-vs-outbound-marketing/
http://blog.hubspot.com/blog/tabid/6307/bid/31555/Inbound-Leads-Cost-61-Less-Than-Outbound-New-Data.aspx
SYNECORE’S INBOUND MARKETING STRATEGY
ESTABLISH CONVEY ATTRACT
PROMOTECONNECTREFINE
THE INBOUND MARKETER VS THE OUTBOUND MARKETER
MARKETING
In today’s fast-paced world, your customers hardly have the capacity to pay attention to the
barrage of old-school marketing being thrown at them. Instead, they want marketing messaging
that is going to help inform them, entertain them and appeal to their interests. That’s why we turn
to Inbound Marketing. Unlike the old, Outbound style of marketing which involves buying
advertising, cold calling, and hoping for leads, Inbound Marketing focuses on creating quality
content that attracts qualified prospects towards your brand, products, and services. Let’s take a
closer look at the major differences between the Inbound & the Outbound Marketer.
Digital Presence
Management
Content Marketing Targeted Discovery
Online EngagementSocial, Local, MobilePerformance Management
Synecore combines inbound marketing methodology with
integrated digital technology to create abundance for our clients.
AVERAGE COST PER LEAD
INBOUND MARKETING
OUTBOUND MARKETING
THE 2012 STATE OF INBOUND MARKETING
www.HubSpot.com/SOIM
2010 2011 2012
$0
$200
$400
$332
$134
$373
$143
$346
$135
“Inbound marketing-dominated organizations
experience a 61% lower cost per lead”
HubSpot: http://bit.ly/1aWuoym
Inbound marketing focuses on earning
potential client’s attention by providing
quality content for their target market.
(ex. social media, blogs, whitepapers)
MEASURING ROI
COST COMPARISON
With inbound marketing customers are able to
seek out your company through online initiatives.
Marketing automation has the ability to analyze,
measure and track how many people your
campaign reaches and whether or not it is effective.
Because outbound marketing seeks customers
through print ads, television, billboards, etc, it is
difficult to track the return on investment. There
are no concrete results that show the number of
people it has reached or persuaded.
Inbound Marketing is seen as an investment rather
than an expense. By investing time you are able to
generate both leads and revenue.
Costs of outbound marketing are spent on
production, materials, real estate and time. A brand
could spend tens of thousands of dollars without
generating any measurable results.