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Coming From Sysomos In 2016

Coming From Sysomos In 2016

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2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.

We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.

2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.

We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.

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Coming From Sysomos In 2016

  1. 1. Agenda • Our Story • 2015: Where We’ve Been • 2016: Where We’re Going • Questions
  2. 2. Our Story Since our beginning in 2007 at the University of Toronto, using data science to understand unstructured data has always been a core value of our business.
  3. 3. Established Trusted Focused Growing The largest independent provider of social intelligence in the world 1,400 of the world’s most innovative companies, including 8 out of 10 of the most valuable brands Our PhDs and data scientists are at the forefront of moving social analytics from descriptive of the past to predictive of the future Revenue up 10x from 2010 to 2015 As our business and customers grew together we started to change the way companies use social data to drive smarter business solutions and more personalized, relevant experiences.
  4. 4. 4 terabytes day 2 petabytes year 1 trillion + conversations 2.1 trillion relationships Making Sense Of It All Gain a deeper understanding of customers and prospects to drive more targeted, efficient interactions. Monetizing Dynamic Interaction Execute impactful, social-engagement strategies that lead directly to bottom-line results. Responsive Engagement Monitor social channels and discover the moments that influence their decisions to engage relevantly in real time. The Challenges of Big Data
  5. 5. Understanding Our Customers Today our customers are constantly faced with new challenges and business needs where turning insights into action has become more important than ever before.
  6. 6. A Very Exciting 2015
  7. 7. A Growing Family In 2015, the Sysomos family grew significantly, adding 3 new products and re- launching 2 core solutions
  8. 8. Customer Challenges: • “We need a robust social engagement platform to support the publishing and customer interaction we do across all our social channels.” • “We need to be able to share and manage social content and best practices across multiple teams, regions, and departments.” • “We need to analyze and measure the performance of our social channels as well as our content to make informed decisions and know what works best to share.” Content and Relationship Management
  9. 9. • Content planning, discovery, publishing, and management capabilities. • Real-time analytics that gauge the performance of assets as they go live. • Supports 53 languages and translates local messages, currencies and times in over 100 markets. • English, Chinese and Japanese interfaces. • Massive asset library empowers teams to take action. Content and Relationship Management
  10. 10. Content and Relationship Management
  11. 11. Content and Relationship Management Customer Challenges: • “We want to monitor for trademark or copyright infringement, brand impersonation, or defamatory content that requires additional action.” • “I want to engage with active influencers and brand advocates that actively post pictures of our products online.” • “I want to evaluate the content and experiential photographs that emerge from an event we produce, to better understand people’s experience.” Visual Listening
  12. 12. • See your brand in a whole new way • Monitor photos on Instagram and Twitter that contain the logo(s) you upload. • Conduct influencer and virality analytics to see what content is performing best, getting shared, and garnering engagement • Identify objects in photographs and other brands that are most often associated with yours to power strong marketing partnerships and opportunities Visual Listening
  13. 13. Visual Listening
  14. 14. Content and Relationship Management Customer Challenges: • “We want to understand trends and run analysis on our brand, competitors, and topics across all Facebook content.” • “We want to compare trends and analysis from all Facebook content versus other social media channels.” • “We want to understand what types of interactions happen with our brand, competitors, and topics across Facebook.” Summarize and Aggregate Facebook Data
  15. 15. • Topic Data: A privacy-first approach to Facebook analytics, feat. aggregate analytics and anonymized insights rather than post level details. • Gain insights from the world’s largest source of public opinion. • Over 1 billion daily active users, 40M+ SME businesses with active Facebook pages, 2M+ active advertisers. • Scout: Allows you to filter reports based on age, country, gender, hashtags, interaction type (story, comment, like, share), top links, media type (post, photo, share, link, video), and sentiment. Summarize and Aggregate Facebook Data
  16. 16. Summarize and Aggregate Facebook Data
  17. 17. Content and Relationship Management Customer Challenges: • “We want to be able to do social research and pull actionable insights across multiple social channels.” • “We want to conduct research without any limitations to data or searches.” • “We want in-depth, data-science driven analytics that go beyond mentions.” Research and Analytics
  18. 18. • The ease of discovering, analyzing and understanding not just the topic you know - but the one you haven’t found. • Understand how topics perpetuate over time and different media. • Find communities that are passionate about what you do, and understand how they’re networked and connected. • Identify gaps in market needs, impressions, and sentiment in the community, and the development of your products and services. Research and Analytics
  19. 19. Research and Analytics
  20. 20. Content and Relationship Management Customer Challenges: • “We need to do ongoing social listening and monitoring for our business and gain helpful insights to inform our social marketing decisions.” • “We need to monitor our industry news and activity, also our competitors’ activities to stay current and relevant with our content and business strategy.” • “We need dashboards and alerts that detail the various activities and interests of our business on social media across multiple markets and channels.” Listen and Monitor
  21. 21. • Topical tracking and alerts help you stay on top of the issues and conversations that matter most. • Understand how dialogue drives your brand, competition and industry. • Discover advocates and influencers, and engage them in conversation. • Answer real-time questions, concerns, and compliments from your customers and community. Listen and Monitor
  22. 22. Listen and Monitor
  23. 23. Starting 2016 With Momentum
  24. 24. Bankable Insights & Action, Before Anyone Else.
  25. 25. INSIGHTHINDSIGHT FORESIGHT Descriptive Associative Predictive The key to social intelligence is to move our applications of social data forward in compelling ways to drive action. Pre-emptive Customer Relevanc e
  26. 26. Our Sysomos Family Continues to Grow in 2016 As of today we are announcing two new solutions in beta, designed specifically for influencer identification and enhanced paid Twitter targeting
  27. 27. Content and Relationship Management Customer Challenges: • “I need to find groups of like-minded individuals who discuss topics that relate to my brand or customer base, so we can do informed engagement with them.” • “We want to find and engage with the most influential individuals in communities that discuss topics related to our brand so we can spend our resources more wisely.” • “We want to understand how one community around a topic is connected to another community, and know what the most influential connectors are.” Identify and Engage
  28. 28. • Harness the power of word of mouth and peer influence. • Conduct a simple keyword search to uncover hundreds of influencers in your topic space. • See what influencers are discussing, who they are discussing it with, and the breadth of their social influence. • Find the key players driving conversations in specific communities. Identify and Engage
  29. 29. • Conduct detailed analysis on an influencers conversations and activity. • Gain valuable insights on the traits of a community as well as identify connectors between communities. • Utilize detailed analysis to engage with influencers in meaningful ways. Identify and Engage
  30. 30. • Curate lists of like minded individuals and infleuncers for further analysis or tracking. • Understand what a list is talking about, sharing, and engaging with over time. • Share lists amongst colleagues and other user groups. Identify and Engage
  31. 31. Content and Relationship Management Customer Challenges: • “We need better ROI out of our paid Twitter campaigns.” • “We need larger lists to target our paid Twitter campaigns at.” • “We want hyper-focused targeting to pin point very specific personas.” • “We need to track the performance of a Twitter campaign in a way that allows us to refine our strategy and ensure spend is the most efficient.” Targeted and Amplified Paid Promotion
  32. 32. • Search on Twitter using targeted keywords via Boolean queries. • Detail and discover precise conversations surfacing on Twitter, enabling you to zero in on your promo targets with laser focus. Targeted and Amplified Paid Promotion
  33. 33. Targeted and Amplified Paid Promotion • Look-a-like modeling to expand your list and discover other prospects who share attributes with your known targets. • Powerful campaign metrics and campaign reporting across all social engagement metrics.
  34. 34. Stay tuned, this is just the beginning…
  35. 35. Thank You! @Sysomos

Notes de l'éditeur

  • Today, knowing your customers in-depth is a business requirement. They demand to be heard—and they want to see action. Whether it's a negative post gone viral or a fleeting sales opportunity, reacting quickly is good. Knowing before it happens is better.

    That’s what Sysomos delivers: powerful customer insights. We narrow the distance between businesses and customers, scaling one-on-one connections to millions. With more than a decade of research into unstructured data, we are creating a new kind of customer insight that helps you predict what’s around the corner – and we’re just getting started.

    We capture the most data. We give you intuitive tools to extract timely insights. We give you hands-on, strategic partnership. So, your product team is able to leapfrog the pack and be faster to market; marketing can engage in real-time dialogue with customers; and you can turn customer insights into action… before anyone else.


  • Today, knowing your customers in-depth is a business requirement. They demand to be heard—and they want to see action. Whether it's a negative post gone viral or a fleeting sales opportunity, reacting quickly is good. Knowing before it happens is better.

    That’s what Sysomos delivers: powerful customer insights. We narrow the distance between businesses and customers, scaling one-on-one connections to millions. With more than a decade of research into unstructured data, we are creating a new kind of customer insight that helps you predict what’s around the corner – and we’re just getting started.

    We capture the most data. We give you intuitive tools to extract timely insights. We give you hands-on, strategic partnership. So, your product team is able to leapfrog the pack and be faster to market; marketing can engage in real-time dialogue with customers; and you can turn customer insights into action… before anyone else.


  • Today, knowing your customers in-depth is a business requirement. They demand to be heard—and they want to see action. Whether it's a negative post gone viral or a fleeting sales opportunity, reacting quickly is good. Knowing before it happens is better.

    That’s what Sysomos delivers: powerful customer insights. We narrow the distance between businesses and customers, scaling one-on-one connections to millions. With more than a decade of research into unstructured data, we are creating a new kind of customer insight that helps you predict what’s around the corner – and we’re just getting started.

    We capture the most data. We give you intuitive tools to extract timely insights. We give you hands-on, strategic partnership. So, your product team is able to leapfrog the pack and be faster to market; marketing can engage in real-time dialogue with customers; and you can turn customer insights into action… before anyone else.


  • Today, knowing your customers in-depth is a business requirement. They demand to be heard—and they want to see action. Whether it's a negative post gone viral or a fleeting sales opportunity, reacting quickly is good. Knowing before it happens is better.

    That’s what Sysomos delivers: powerful customer insights. We narrow the distance between businesses and customers, scaling one-on-one connections to millions. With more than a decade of research into unstructured data, we are creating a new kind of customer insight that helps you predict what’s around the corner – and we’re just getting started.

    We capture the most data. We give you intuitive tools to extract timely insights. We give you hands-on, strategic partnership. So, your product team is able to leapfrog the pack and be faster to market; marketing can engage in real-time dialogue with customers; and you can turn customer insights into action… before anyone else.


  • Maybe you’re a brand with branches and offices all over the world. You have global products, region-specific products, and a number of social and marketing teams using many different owned social accounts to publish created content, engage and inform. Expion allows you to co-ordinate these efforts in one platform. You can streamline internal communication for your teams with content planning and approval, to prevent duplication of effort, conflicting messaging between brands or any off-message content. You could also make use of a trackable workflow for clear trails of engagement; see who is taking care of which aspects of your social support. You can schedule published content across teams and have a clear overview of what’s going out when. With Sysomos Expion you can even create custom-built KPIs for this published content to help you to assess what content is performing best for your organisation.
  • Maybe you’re a brand with branches and offices all over the world. You have global products, region-specific products, and a number of social and marketing teams using many different owned social accounts to publish created content, engage and inform. Expion allows you to co-ordinate these efforts in one platform. You can streamline internal communication for your teams with content planning and approval, to prevent duplication of effort, conflicting messaging between brands or any off-message content. You could also make use of a trackable workflow for clear trails of engagement; see who is taking care of which aspects of your social support. You can schedule published content across teams and have a clear overview of what’s going out when. With Sysomos Expion you can even create custom-built KPIs for this published content to help you to assess what content is performing best for your organization.
  • Usecase:
    So you are Coca-Cola and you’re tracking all instances of the Coca-Cola logo being posted on Twitter and Instagram. But it’s not just volume and top hashtags you’re seeing. The algorithms used at Sysomos Gaze allow us to analyze the objects, food and even other brands photographed most often alongside the Coca-cola logo. So above we can see that the top three identified objects in images alongside Coke’s logo are bottles, food and alcohol. We can see the food most often posted in an image with the Coke logo, here we see that it’s hamburger, and we can see different brands posted alongside your own. As well as measurement, these analytics can be useful in content creation. Is your logo mostly posted in a particular type of location? Perhaps that could be a new marketing direction. Are most of your images posted in relation to a particular sport? That could be an interesting partnership opportunity.
  • Historically, we’ve had access to less than 5% of Facebook’s data, but now with Topic Data, we now have access to 100% of user activity
    -Gain insights from the world’s largest source of public opinion
    -Over 1 billion daily active users, 40M+ SME businesses with active Facebook pages pages, 2M+ active advertisers
    -Scout has the ability to filter reports based on age, country, gender, hashtags, interaction type (story, comment, like, share), top links, media type (post, photo, share, link, video), sentiment
    -Use insights you can only get from Facebook  and apply it to campaigns on all social platforms

  • Use case:
    So we’re a record label with a major album launch coming up. We set up a Sysomos Scout search, and as soon as at least 100 people have mentioned the album, or 100 women under 35 have shared a link to a review article, or 100 people in Montreal have liked your post about it, we’ll have access to that anonymized data. Because of the detailed information that Facebook has access to, age, gender, location, we can drill down into the demographics of those mentioning, or interacting with mentions, of Adele’s album launch, at a level not seen elsewhere. Here we can see the age information of those who have had an interaction related to Adele’s album online. We can also look at the sentiment of these interactions, the main topics these interactions can be grouped into, and we can even find the top links that are being interacted with, posted, liked, commented on, and shared.
  • Search what you want, when you want.
    Sysomos MAP is a research tool where search capabilities are unlimited and ad-hoc. Leveraging 2 years of historical data and indexing over 500B documents, MAP returns unlimited searches and results.
    With MAP you can look at any topic, any time.
    Dynamically modify your searches until you find the information you you’re looking for.
    MAP search terms are created using Boolean syntax - a powerful keyword based text search that returns focused and productive results by both narrowing down your content and eliminating the noise that is inherent within your social data.


  • Based on customized filters built from your queries and tags, you have the ability to slice and dice the data you want to see in any number of ways.
    These customized filters define how your content is displayed and categorized as well as determines what data is going to actually be collected and stored in your personalized Heartbeat account.
    Your Heartbeat is set up with 30 days of historical data with the option to add an additional 1 years’ worth historical data. This data stays logged from your set up date, achieving over time as long as you have an account. This gives you the ability to track campaigns when they happened to assess their effectiveness or analyze results.
  • Today, knowing your customers in-depth is a business requirement. They demand to be heard—and they want to see action. Whether it's a negative post gone viral or a fleeting sales opportunity, reacting quickly is good. Knowing before it happens is better.

    That’s what Sysomos delivers: powerful customer insights. We narrow the distance between businesses and customers, scaling one-on-one connections to millions. With more than a decade of research into unstructured data, we are creating a new kind of customer insight that helps you predict what’s around the corner – and we’re just getting started.

    We capture the most data. We give you intuitive tools to extract timely insights. We give you hands-on, strategic partnership. So, your product team is able to leapfrog the pack and be faster to market; marketing can engage in real-time dialogue with customers; and you can turn customer insights into action… before anyone else.


  • Today, knowing your customers in-depth is a business requirement. They demand to be heard—and they want to see action. Whether it's a negative post gone viral or a fleeting sales opportunity, reacting quickly is good. Knowing before it happens is better.

    That’s what Sysomos delivers: powerful customer insights. We narrow the distance between businesses and customers, scaling one-on-one connections to millions. With more than a decade of research into unstructured data, we are creating a new kind of customer insight that helps you predict what’s around the corner – and we’re just getting started.

    We capture the most data. We give you intuitive tools to extract timely insights. We give you hands-on, strategic partnership. So, your product team is able to leapfrog the pack and be faster to market; marketing can engage in real-time dialogue with customers; and you can turn customer insights into action… before anyone else.


  • Today, knowing your customers in-depth is a business requirement. They demand to be heard—and they want to see action. Whether it's a negative post gone viral or a fleeting sales opportunity, reacting quickly is good. Knowing before it happens is better.

    That’s what Sysomos delivers: powerful customer insights. We narrow the distance between businesses and customers, scaling one-on-one connections to millions. With more than a decade of research into unstructured data, we are creating a new kind of customer insight that helps you predict what’s around the corner – and we’re just getting started.

    We capture the most data. We give you intuitive tools to extract timely insights. We give you hands-on, strategic partnership. So, your product team is able to leapfrog the pack and be faster to market; marketing can engage in real-time dialogue with customers; and you can turn customer insights into action… before anyone else.


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