Presented to Integrated Media Association This speech pulls together Pew Internet findings and analysis about how people get news and relate to news items in the digital age. http://www.pewinternet.org/ppt/2009_Feb_17_%20Public_Broadcasters.ppt#418,26,Behold Homo Connectus

1. THE NEW NEWS MEDIA-SCAPE Lee Rainie – Director Pew Internet Project Public Broadcasters – Atlanta February 17, 2009

2. New information ecosystem: Then and Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation

3. 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections built around my computer The internet is the asteroid: Then and now 2008 74% of adults use internet 58% with broadband at home 82% own a cell phone 62% connect to internet wirelessly >53% use “cloud” = fast, mobile connections built around outside servers and storage

8. … and the “long tail” becomes more important -- Chris Anderson Traffic Content 20%-40% of traffic or sales in the “long tail” Amazon, Rhapsody/iTunes, Netflix

10. … and people have more options for their passions -- Markus Prior and Cass Sunstein

14. Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006

25. Content creation 20% of online young adults say they remix content they find online into their own artistic creations ---- 11% of online adults have done this