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Szetela Atlanta SEMPO 2010
1.
The Future of
PPC: Start Now! David Szetela Clix Marketing http://szetela.me
2.
October 5, 2010
Download Free Copy: http://CustomersNowBook.com
3.
October 5, 2010
Available Now http://PPC1Hour.com
4.
5.
Coming Soon: Non-web
Conversions October 5, 2010
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
Segmenting Ad Groups
with AdWords Editor October 5, 2010
16.
Copy and Paste
Ad Group October 5, 2010
17.
Change the Name
of the Copy October 5, 2010
18.
Click on Keywords
Tab October 5, 2010
19.
Set Up a
keyword Filter October 5, 2010
20.
Delete Filtered Keywords
October 5, 2010
21.
Keyword Subset is
Left October 5, 2010
22.
Add Exact Match
Versions of All keywords October 5, 2010
23.
Add Exact Match
Versions of All keywords October 5, 2010
24.
Add Exact Match
Versions of All keywords October 5, 2010
25.
October 5, 2010
26.
October 5, 2010
27.
October 5, 2010
28.
29.
Hyper-targeting with AdWords
October 5, 2010
30.
31.
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33.
34.
35.
Example 1
36.
37.
Example 2
38.
39.
Example 3
40.
Announced Yesterday: Interest-Based
Advertising October 5, 2010
41.
42.
43.
Getting Started
44.
Start with an
Ad
45.
Start with an
Ad
46.
Specify Targeting
47.
Geographic Targeting
48.
Geographic Targeting
49.
Demographic Targeting
50.
Likes and Interests
51.
Set Budgets and
Bids
52.
Create Account Details
53.
2 Emails Later…
54.
Main PPC Web
Interface
55.
Implement Conversion Tracking
56.
Implement Conversion Tracking
57.
Campaign Performance –
Web Interface
58.
Conversion Performance –
Reports
59.
60.
Demographic Report
61.
Responder Profile Report
62.
Hyper-Target Ad/Landing Page
Combinations
63.
Targeting Roulette Players
in Swanage
64.
Roulette/Swanage Landing
Page October 5, 2010
65.
Blackjack/Bournemouth Landing
Page October 5, 2010
66.
67.
68.
Prominent Ad Placement
69.
70.
71.
72.
73.
74.
75.
76.
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79.
80.
81.
82.
83.
84.
85.
86.
87.
88.
89.
90.
91.
92.
93.
94.
The Future of
PPC: Start Now! David Szetela Clix Marketing http://szetela.me
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