Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Esomar 2007 From Mythmaker To Gardener - Hall And Partners
1. from mythmaker to gardener: Understanding the World of Participatory Brands
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14. MYTHMAKER brand Make and repeat monologues Encourage and value dialogues Seek interactions, not conversations Strategy Blend of strategy and tactics Tactics Customers Partners Players Impress for action Inspire for action Incentivize for action GAME SHOW HOST brand GARDENER brand FOCUS DESIRE COMMS APPROACH
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
Editor's Notes
ANITA (slides 1-5) Thank you. The focus of our paper is ‘Participation’ – understanding how and why people participate in any cause or activity in today’s world. But particularly why they participate with brands. We’d like to start with a short film. You may have seen it before but we think it nicely kicks off our story.
