1. THANK YOU FOR
BEING WOMEN

2. CONTENT
 WEBTRETHO INTRODUCTION
 “THANK YOU FOR BEING
WOMEN” CAMPAIGN
 SPONSORSHIP

3. ABOUT WEBTRETHO
 Backed by IDG Vietnam in 2007
 The largest Vietnamese online community for
women; more than 1 million members with
95% aged from 20 to 30; mainly income of
group A & B.
 Growth in 2012
 Traffic increased 30.05% reachs 113 695
718 visits/year
 Views increased 48.075% reachs
451,424,346 views

4. “THANK YOU FOR BEING WOMEN”
CAMPAIGN
PURPOSES:
 Strengthen community activities
 Create opportunities to efficiently promote
brand’s image to 1,000,000 members and more.
CONTENTS:
 Online Contest: “REAL MAN" 2013
 Finale night in 8/3

5. “REAL MAN” CONTEST
The first male contest
looking for what
women and men
want: a Real Man

6. IN ASSOCIATED WITH

7. MEDIA SPONSOR

8. MEDIA PARTNERS

9. REAL ADVANTAGES
 Brands directly interact with more than
1.000.000 young man and women
 Products placement draw strong impression in
viral marketing
 3000 people gathering for promoting
 Approach wide range by YanTV, IDG’s media
partners
 Maintain the brand’s reputation by viral
marketing for winner.

10. UNIQUE SELLING POINT
OTHERS MALE “REAL MAN”
CONTEST
Organized by small Broaden categories to
community represent the needs and
thoughts of women and
men
Weak interaction
between contestant and Bold interaction
viewer between contestants
and community
Monotonous form and
criteria Initial criteria: inner and
outer beauty
Weak engagement with
the community after Diverse challenges
attract member
contest attention

11. FORMULATION
 Preliminary: open call for entry
 Selected 30 candidates
 Round 1: selected 20 candidates
Challenge: “EXPOSURE”
 Round 2: selected 12 candidates
Challenge: “STYLE”
 Round 3: select six candidates
Challenge: HEALTH & STRENGTH
 Finale night 10/3:
Time: 18.00P.M – 21.00P.M*
Location: Hồ Chí Minh City*

12. AWARDS
Winner “REAL MAN”
20.000.000 VND
and sponsor’s gifts
Each of 3 prizes
“Most voted"
“Face of sponsor"
“Most talented man"
10.000.000VND
and sponsor’s gift

13. MEDIA PLAN
Pre- Jan 28 – Feb
Social Marketing
event 4
Social Marketing
Feb 4 – March TV Channel
Event
4 Media
Mainstream
March 3 – Social Marketing
Post-event
March 31 Media Mainstream

14. K.P.I ESTIMATED
K.P.I Rate
Awareness Upper 1.000.000
member and more
Clips 500.000 views/month
Topics 20.000 views/month
Follow on Facebook, 100.000 views/week
Twitter…
Email delivery 300.000 emails/month

15. SPONSORSHIP
“REAL MAN” 2013 organized by
Webtretho offers the efficient
opportunity for sponsors to spread
their brands widely through
practical promoting way.

16. EXCLUSIVE SPONSOR
Sponsor’s value: 20,000 USD
BENEFITS:
 Brand is oriented in all 4 episodes, air on
YANTV values: 16,648 USD
 Banner package on WTT values 12,600 USD
 Sampling to 100.000 members values 3,000
USD
 Brand and product placement in finale night

17. GOLD SPONSOR
Sponsor’s value: 15,000 USD
BENEFITS:
 Brand is oriented in 1 episode air on YANTV
values: 5,460 USD
 Banner package on WTT values: 12,600 USD
 Sampling to 70.000 member values: 2,000 USD
 Brand and product placement in Finale night

18. THANK YOU
• Contact:
• Trinh Thanh Huyen – Sales Manager
• P: 0982226866
• T: 0839798075 (ext: 102)
• Email: huyen.trinh@webtretho.com/