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1. Cambodia’s Daughters of Marie
Help of Christians and www
Phnom Penh,
June 8th, 2013
Tadeja Mesojedec, dipl. nov. (UN)
2. Step by step
Public relations
(what)
and their purpose
(why)
Media, www,
social media (paths)
Techniques:
practical
way
Examples
Timeframe
(we never leave a meeting
without next date)
What we
already
have
3. Method of work
• Informal – ask, comment
• Get involved!
• max. 2 hours
• 2.30 to 4.30 pm
4. ‘’I would like then to invite Christians, confidently and with
an informed and responsible creativity, to join the network
of relationships which the digital era has made possible. This
is not simply to satisfy the desire to be present, but because
this network is an integral part of human life. The web is
contributing to the development of new and more complex
intellectual and spiritual horizons, new forms of shared
awareness.’’
Pope Benedict XVI
5.
6. How did I come here?
• E-mail newsletter
• E-mail application
• Google search (how many schools?, where?,
pictures, children?)
• My family and Google search
• Facebook
10. Who are we: public image of the
organization
• Specialty of church institutions (international
support in publicity)
• Recognizable due to the individuals
(missionaries)
• Do we want more?
▫ Wishes
▫ Strategy
▫ Finance
▫ Time
13. What can we communicate?
• The mission of the organization
• Individual projects, events
• Products, services
• Charity
• Information about school, enrolments
14. To whom do we speak?
• Each public has its own personality, range,
interests, lifestyle, priorities, organization,
political influence
15. Internal vs External PR
Internal PR External PR
Within the organization structure Outside the organization and its structures
Students
Employees
Advisors
Trainers
Technical staff
Local units
Volunteers
Sponsors
Donors
Other non-governmental organizations
Related organizations, associations
Parents
Future and Past Students
Religious communities
Civil initiatives
Media
16. External PR
• A set of information filter, ‘gatekeeper’
• One person or more?
• Many channels (web site, social media, media,
newsletter, public events: home countries and
Cambodia, leaflets …)
• Decision obligate us to act in the long term
17. Remember to RACE!
• Research
• Analysis & Planning
• Communication
• Evaluation
RESULTS
19. Web page
• Yes, we need one!
• Possibilities:
▫ simple web page with presentation of work and
pictures (including logotypes and some hyperlinks)
▫ more complex with more information, exchange of
information, participation of users
• Urgent reply: what do you want to achieve with it?
▫ Presentation of our work (involving new / old
benefactors)
▫ Information (on events, applications for future
students etc.)
▫ Increasing recognition in Cambodia / world
▫ Interactivity
20. Examples
• Don Bosco Nigeria
• Don Bosco Slovenia
• Salesian Sisters Slovenia
• Salesian Sisters UK
• Salesian in East African Province
• Salesian Sisters Zambia
• Salesian Missions
21.
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27. Some general questions for discussion
• Who are potential visitors of this page (benefactors
or also local people who search information about
school)?
• What is our main purpose (maybe two)?
• Is it possible that we post news regular (minimum
two times per month, but much better one per
week)?
• How much money can we invest? (free version vs.
expensive)
• Would we like to present Teuk Thla / Cambodia /
Province?
28.
29. How to do it? Simple ways
• as a blog; basic information + posting letters
from sisters to their countries
• as a simple web page with basic information
• with news (photos!) and a responsible person
• as a Facebook page (example)
