1.
LEAN STARTUP
THINKING
AND
METHODS
Taavi Lindmaa
twitter: @taavilindmaa
How to nail it with a weekend!
Wednesday, September 11, 13

2.
About Me
• UX Designer
• Certified Gamification designer, researcher for “The
Gamification Revolution” by Gabe Zichermann
• Worked at Dopamine Creative Agency in NYC
• “Most creative idea” at Brainhunt competition
2011/12
• Advised & Incubated at Founder Institute NYC
On Twitter @taavilindmaa
Wednesday, September 11, 13

3.
The Lean Startup
by Eric Ries
@taavilindmaa
Wednesday, September 11, 13

4.
LEAN STARTUP
•Lean manufacturing
•Agile development
•Customer development
@taavilindmaa
Wednesday, September 11, 13

5.
Wednesday, September 11, 13

6.
Wednesday, September 11, 13

7.
@taavilindmaa
Wednesday, September 11, 13

8.
Validation
Board
Sign up at:
leanstartupmachine.com/validationboard/
@taavilindmaa
Wednesday, September 11, 13

9.
Wednesday, September 11, 13

10.
@taavilindmaa
Wednesday, September 11, 13

11.
PROGRESS =
VALIDATED
LEARNING
PRODUCT =
EXPERIMENT
GOAL: Decrease Cash
Spent Between Pivots
Wednesday, September 11, 13

12.
STEP 1:
Who is the customer?
Define Your Customer Hypothesis
@taavilindmaa
Wednesday, September 11, 13

13.
What is her problem?
Define Your Problem Hypothesis
@taavilindmaa
Wednesday, September 11, 13

14.
SOLUTION
Do not define until the problem is
validated
@taavilindmaa
Wednesday, September 11, 13

15.
What do we build to test?
1.Exploration -> reproduce problem
2.Pitch -> collect currency
3.Concierge -> deliver customer
expectation
(Methods increase in cost of testing)
@taavilindmaa@taavilindmaa
Wednesday, September 11, 13

16.
HOW TO FIND PEOPLE?
1.Interview Strangers on Street
2.Shopping Mall & Cafe’s
3.Bored People
4.Craigslist
5.LinkedIn
6.Cold Calls
7.Surveys (For Lead-Gen)
@taavilindmaa
Wednesday, September 11, 13

17.
TEAM TOOLS
• Timer - toggl.com
• Task manager - trello.com
• Use voting to get consensus
@taavilindmaa
Wednesday, September 11, 13

18.
Trello
Wednesday, September 11, 13

19.
MATRIX
Urgent Not urgent
Important
Not
important
@taavilindmaa
Wednesday, September 11, 13

20.
SCRUM
In queue Doing Done
Task Task Task
@taavilindmaa
Wednesday, September 11, 13

21.
IDEAVALIDATION
@taavilindmaa
Wednesday, September 11, 13

22.
IDEAVALIDATION
• A/B/n testing
• Twitter/FB polls
• Wufoo survey
• Poll daddy
• Eventbrite
• Google form
• Other teams
Use the feedback to refine your MVP
@taavilindmaa
Wednesday, September 11, 13

23.
A/B testing
Wednesday, September 11, 13

24.
Wufoo form
Wednesday, September 11, 13

25.
Eventbrite
Wednesday, September 11, 13

26.
LANDING PAGE
• Unbounce.com
• Launchrock.co
• Strikingly.com
• Wordpress templates
• Twitter Bootstrap - getbootstrap.com
@taavilindmaa
Wednesday, September 11, 13

27.
PITCH
• Landing page
• Cold email
• Cold call
• Fake ad
• Walking into the store and pitching the owner
• Kickstarter
Wednesday, September 11, 13

28.
JUDGING CRITERIAS
@taavilindmaa
Wednesday, September 11, 13

29.
CUSTOMER
VALIDATION
• Interviewed customers?
• Integrated feedback?
• Build fanbase?
@taavilindmaa
Wednesday, September 11, 13

30.
BUSINESS MODEL
• Different from customers?
• Acquisitions/rollout strategy?
• Realistic revenue model?
@taavilindmaa
Wednesday, September 11, 13

31.
Execution
• Created great clear pitch?
• Have a nice design?
• Built a functional prototype?
• Executed well as a team?
@taavilindmaa
Wednesday, September 11, 13

32.
GET OUT OF THE
BUILDING NOW!
@taavilindmaa
Wednesday, September 11, 13

33.
CASE STUDY 1
How Trevor Saved 10k & 6 months
Wednesday, September 11, 13

34.
CHEERS!
TAAVI LINDMAA
UX designer & product owner
taavi@lindmaa.com
twitter: @taavilindmaa
Wednesday, September 11, 13