ROLE OF SOCIAL MEDIA
IN BUSINESS
COMMUNICATION
Presented by:-Akshat
Tahir
Shivani
Samiksha

CONTENTS
• Introduction
• What is social media?
• Importance of social media
• Connection with business communication.
• Facebook.
• Twitter
• Linkedin
• Skype
• Youtube.

INTRODUCTION
 Role of social media in business communication is basically
about building a conversation with one’s clients and
consumers.
 Companies are successfully using social media to drive sales,
build traffic, find employees, build community, and create a
positive, well known brand.
 Social media can be leveraged to create wonderful marketing
masterpieces. Big names like Skittles, and Dell have
successfully used social media to increase their sales, brand,
and the community around their products.

WHAT IS SOCIAL MEDIA?
 Social media is online content created by people
using highly scalable and accessible publishing
technologies. In it’s basic sense, it’s a shift in how
people discover, read and share news, information
and content. It’s a fusion of sociology and
technology, transforming monologues (one to
many) into dialogues (many to many) and is the
democratization of information, transforming people
from content readers into publishers. Social media
allows people to connect in the online world to form
relationships for personal, political, and business
use.

USAGE OF SOCIAL MEDIA IN BUSINESS.

A SMALL EXAMPLE HOW SOCIAL MEDIA HAS CHANGED
OUR LIVES.

SOME COMMONLY USED
SOCIAL MEDIA FOR BUSINESS
COMMUNICATION

LINKEDIN

WHY USE LINKEDIN FOR BUSINESS
COMMUNICATION?
 To join groups where one’s customers
and prospects are.
 To recruit new hires.
 To conduct market research.
 To ask for testimonials/reviews.

FACEBOOK

WHY USE FACEBOOK FOR BUSINESS
COMMUNICATION?
 It provides great exposure.
 It provides powerful marketing platform
for free.
 It facilitates online discussions to gain
valuable inputs.
 It helps in being connected with the
customer.

TWITTER

WHY USE TWITTER FOR BUSINESS
COMMUNICATION?
 For internal communication.
 For customer outreach or feedback.
 For branding and visiblity.
 For supporting other online presences.

GOOGLE+

WHY USE GOOGLE+ FOR BUSINESS
COMMUNICATION?
 It helps understand one’s own
statistics on the web.
 It helps in better controlling of one’s
messaging.
 Google+ factors in local carousel
results.
 It helps in integrating with other
platforms very easily.

PINTEREST

WHY USE PINTEREST FOR BUSINESS
COMMUNICATION?
 It is used to find ideas for one’s
projects and interests.
 It acts as personalized media platform.
 Users can browse the contents of
others on the main page.
 Users can personalize their experience
with pinterest by pinning items,
creating boards and interacting with
other members.

SKYPE

WHY USE SKYPE FOR BUSINESS
COMMUNICATION?
 Cut the cost of your business calls.
 Reduce your business travel costs.
 Stay in touch with colleagues.
 Stay in touch with customers.

YOUTUBE

WHY USE YOUTUBE FOR BUSINESS
COMMUNICATION?
 Video content is a powerful branding tool.
 Huge potential to get your message in front of a
wide audience.
 Video content is quite easy and inexpensive to
produce.

THIS IS WHAT SARA MEANEY (THE MANAGING DIRECTOR OF
BVK) HAS TO SAY ABOUT SOCIAL MEDIA.

REFERENCES
 www.bvk.com
 www.socialmediaexaminer.com
 www.blackboxmedia.com
 www.facebook.com
 www.twitter.com
 www.plus.google.com
 www.pinterest.com
 www.linkedin.com
 www.youtube.com

THANK YOU