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The Mobile of everything - Foro Mobile - Madrid, 23.03.15

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Reflexiones sobre 5 tendencias clave del mobile así como el futuro del smartphone.

Publié dans : Mobile
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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The Mobile of everything - Foro Mobile - Madrid, 23.03.15

  1. 1. EL FUTURO ES PROFUNDAMENTE MÓVIL
  2. 2. ‘ T H E I N T E R N E T O F E V E R Y T H I N G ’ N O E S S U F I C I E N T E , B I E N V E N I D O A L ‘ M O B I L E O F E V E R Y T H I N G ’ . 64.3% 79.2% 58.5% 75.2% 67.8% 90.6% 87.4% 93.9% 72.4% 91.7% 94.0% 96.0% 2014 2017 EL FUTURO ES PROFUNDAMENTE MÓVIL
  3. 3. D O N D E E L S M A R T P H O N E S E R O M P E E N P E D A Z O S EL FUTURO ES PROFUNDAMENTE MÓVIL
  4. 4. BIENVENIDO AL MOBILE OF EVERYTHING
  5. 5. H A B L A N N U E S T R O M I S M O L E N G U A J E C O N O C E N N U E S T R O S V E R D A D E R O S S E N T I M I E N T O S E S T Á N P R E P A R A D O S P A R A S E R V I R N O S S O N N U E S T R O P E R S O N A L S H O P P E R Y N U E S T R O C H Ó F E R I N T E L I G E N T E 1 2 3 4 5 BIENVENIDO AL MOBILE OF EVERYTHING
  6. 6. 1 Hablan nuestro mismo lenguaje S O N P A R T E D E N U E S T R A V I D A . C O N F I A M O S E N E L L O S P A R A O R G A N I Z A R , C U R A R Y C O N T R O L A R N U E S T R A A C T I V I D A D D I A R I A E N T I E M P O R E A L . E S P E R A M O S Q U E N O S C O N O Z C A N C A D A V E Z M E J O R Y N O S O F R E Z C A N C O N T E N I D O S Y S E R V I C I O S R E L E V A N T E S A N U E S T R O S G U S T O S Y N E C E S I D A D E S P E R S O N A L E S . Q U E I N C L U S O N O S S O R P R E N D A N C O N S U G E R E N C I A S E N L A S Q U E N O H A B Í A M O S R E P A R A D O . 5,2D I S P O S I T I V O S / C O N E X I O N E S P O R U S U A R I O 2017 Fuente: Cisco
  7. 7. 1 Hablan nuestro mismo lenguaje ¿ Q U É I M P L I C A PA R A L A S M A R C A S ? C O N O C E R L E S A U N N I V E L M Á S P R O F U N D O . V I V I R E N L A S P E R S O N A S . H A C E R M E J O R U S O D E L O S D A T O S P A R A P E R S O N A L I Z A R S E R V I C I O S . 73% DE LOS CONSUMIDORES ESTÁN DISPUESTOS A COMPARTIR SUS DATOS A CAMBIO DE BENEFICIOS TANGIBLES. AT E N C I Ó N P E R S O N A L I Z A D A E N E L P U N T O D E V E N T A
  8. 8. 1 Hablan nuestro mismo lenguaje H A B L E M O S D E P O E S Í A … D a v i d n o s a y u d a a e n t e n d e r m e j o r e l c o n c e p t o p r i v a c i d a d : Bob Smith nació el 9 de Noviembre de 1971. El password favorito de Bob Smith es “nutmeg456”. El número de la seguridad social de Bob Smith es 987-65-4320. Los pies son el objeto fetiche de Bob Smith. Cuando era niño, Bob Smith tenía un amigo imaginario llamado Mr. Pigwort. Siempre que Bob Smith escucha el sonido violento del viento, se acuerda de su mujer, que murió años antes, y le parece escuchar su voz en la distancia llamándole. PRIVADOPERSONAL
  9. 9. 1 Hablan nuestro mismo lenguaje G O O D D ATA S E R ‘ B U E N O S ’ C O N L O S D A T O S , E X C L U Y E N D O L O P E R S O N A L Y A P O R T A N D O V A L O R D E S D E L O S D A T O S P R I V A D O S . Lo personal tiene que ver con cómo nos vemos a nosotros mismos, como vemos a los demás, cómo nos imaginamos que nos ven los demás, como de hecho nos ven, y el potencial de avergonzamiento, disfrute y remordimiento que ocurre en la intersección de estas diferentes perspectivas “ ” David Orr ‘Beautiful & Pointless”
  10. 10. Conocen nuestros verdaderos sentimientos2 L A T E C N O L O G Í A B I O M É T R I C A S E R Á C A P A Z D E S E N T I R I N C L U S O L O S M A T I C E S M Á S S U T I L E S D E L L E N G U A J E C O R P O R A L , C O N U N A S E N S I B I L I D A D S Ó L O C O M P A R A B L E A L A D E O T R O S E R H U M A N O . M E C A N I S M O S C A P A C E S D E E N T E N D E R Y R E S P O N D E R A E S A S E M O C I O N E S C O N S E G U I R Á N Q U E N U E S T R A S E X P E R I E N C I A S S E A N C A D A V E Z M Á S I N M E R S I V A S . 500M I L L O N E S D E C O N E X I O N E S Fuente: Biometric Research Group 2018
  11. 11. Conocen nuestros verdaderos sentimientos2 ¿ Q U É I M P L I C A PA R A L A S M A R C A S ? E N T E N D E R E L E S T A D O D E Á N I M O D E L O S U S U A R I O S , R E C O G I E N D O L A H U E L L A D I G I T A L D E S U S E N T I M I E N T O Y P R O P O R C I O N A R E X P E R I E N C I A S A L I N E A D A S E N T I E M P O R E A L . F U S I O N A N D O E N T R E T E N I M I E N T O Y C U I D A D O D E L A S A L U D .
  12. 12. Están preparados para servirnos3 N O S Ó L O O R G A N I Z A R Á N N U E S T R A V I D A D I A R I A , S I N O Q U E N O S A Y U D A R Á N A E N T E N D E R Y C O N T R O L A R E L M U N D O Q U E N O S R O D E A . A P P S C A P A C E S D E A N T I C I P A R N U E S T R A S N E C E S I D A D E S D I A R I A S Y P R E D E C I R N U E S T R O S I G U I E N T E M O V I M I E N T O . C O N S E R J E S P E R S O N A L E S A N U E S T R A D I S P O S I C I Ó N P A R A A Y U D A R N O S A C O M P L E T A R N U E S T R A S T A R E A S Y M E J O R A R N U E S T R O E S T I L O D E V I D A . 174% 121% 103% 89% 89% 74% 49% 33% Estilos de vida y compras Utilidades y productividad Mensajería y social Salud y fitness Viajes Deportes Noticias y revistas Música y entretenimiento Fuente: Flurry Analytics E L U S O D E A P L I C A C I O N E S D E M E N S A J E R Í A Y S O C I A L E S S E T R I P L I C A E N 2 0 1 4 Juegos 30%
  13. 13. Están preparados para servirnos3 ¿ Q U É I M P L I C A PA R A L A S M A R C A S ? F A C I L I T A R L A V I D A D E L O S U S U A R I O S Y A U M E N T A R S U S C A P A C I D A D E S . A S I S T E N T E S P E R S O N A L E S + ANTICIPACIÓN Y PREDICCIÓN + BÚSQUEDAS CONTEXTUALIZADAS
  14. 14. Son nuestro personal shopper4 97% 89% 87% 87% 86% 81%81% 80% Appliances Grocery Baby care Electronics Household care Health & Beauty Apparel I N - S T O R E S M A R T P H O N E S U S E B Y C A T E G O R Y OF SMARTPHONES OWNERS ARE SMARTPHONE SHOPPERS 79%S E R Á N F U N D A M E N T A L E S E N N U E S T R A E X P E R I E N C I A D E C O M P R A , H A S T A T A L P U N T O D E P R O T A G O N I Z A R N O S Ó L O L A M A Y O R Í A S I N O T O D A S N U E S T R A S C O M P R A S . L A E X P E R I E N C I A M I E N T R A S C O M P R A M O S S E R Á L A N U E V A N O R M A . L A T I E N D A N O S R E C O N O C E R Á C U A N D O E N T R E M O S , N O S H A R Á S U G E R E N C I A S Y N O S O F R E C E R Á P R O D U C T O S Y S E R V I C O S R E L E V A N T E S A N U E S T R O S G U S T O S Y E X P E C T A T I V A S . OF THESE SHOPPERS USE THEIR PHONE TO HELP SHOP WHILE IN STORE 84%
  15. 15. Son nuestro personal shopper4 C O N T E X T O D E L M U N D O R E A L E N E L R E TA I L ¿ Q U É I M P L I C A PA R A L A S M A R C A S ? D I S E Ñ A R E X P E R I E N C I A S D E C O M P R A M Á S P E R S O N A L I Z A D A S .
  16. 16. Son nuestro personal shopper4 F U S I O N A N D O M U N D O F Í S I C O Y V I R T U A L ¿ Q U É I M P L I C A PA R A L A S M A R C A S ? D I S E Ñ A R E X P E R I E N C I A S D E C O M P R A M Á S P E R S O N A L I Z A D A S .
  17. 17. Son nuestro personal shopper4 R E C O N O C I M I E N T O D E O B J E T O S A L S E R V I C I O D E L M - C O M M E R C E ¿ Q U É I M P L I C A PA R A L A S M A R C A S ? D I S E Ñ A R E X P E R I E N C I A S D E C O M P R A M Á S P E R S O N A L I Z A D A S .
  18. 18. Y nuestro chofer inteligente5 E L C O C H E D E L F U T U R O E S U N D I S P O S I T I V O M Ó V I L , U N C E N T R O I N T E L I G E N T E D E C O M P U T A C I Ó N M Ó V I L . E S U N C H Ó F E R P E R S O N A L Q U E N O S T R A N S P O R T A R Á M I E N T R A S N O S O R G A N I Z A N U E S T R O D Í A , N O S I N F O R M A Y N O S E N T R E T I E N E . 3 D I S P O S I T I V O T E C N O L Ó G I C O C O N M A Y O R C R E C I M I E N T O Fuente: INTEL 2015 er A P P L I C A T I O N S V A L U E ( $ ) Connected car Clinical Remote Monitoring Assisted Living Home and Building Security Pay-As-You-Drive Car Insurance New Business Models for Cars insurance Samrt Maters Traffic Management Electric Vehicle Charging Building Automation 600 350 270 250 245 225 105 100 75 40
  19. 19. Y nuestro chofer inteligente5 N U E V O S S E R V I C I O S P E R S O N A L I Z A D O S ( P A Y A S Y O U D R I V E / P A Y H O W Y O U D R I V E ) ¿ Q U É I M P L I C A PA R A L A S M A R C A S ? E S T A B L E C E R N U E V A S R E L A C I O N E S A T R A V É S D E L E N T R E T E N I M I E N T O Y L A U T I L I D A D E N E L N U E V O C O N T E X T O ‘ I N - C A R ’ ’ .
  20. 20. ¿QUÉ FUTURO LE ESPERA A NUESTRO SMARTPHONE?
  21. 21. MAINFRAME COMPUTING MINI COMPUTING PERSONAL COMPUTING DESKTOP INTERNET COMPUTING MOBILE INTERNET COMPUTING WEARABLE EYE-WEAR COMPUTING DEVICE FREE COMPUTING 1960s 1970s 1980s 1980s 2000s 2014+ 2025+ ¿QUÉ FUTURO LE ESPERA A NUESTRO SMARTPHONE?
  22. 22. ¿QUÉ FUTURO LE ESPERA A NUESTRO SMARTPHONE? D E L S M A R T P H O N E A L A S S M A R T C I T I E S 1 L A R E V O L U C I Ó N D E L O S S E N S O R E S 2 E L F I N D E L O S C A N A L E S 3
  23. 23. 1 Del smartphone a las smartcities 35% 30% 10% 10% 5% 10% PCSMOBILESTHINGS CONSUMER ELECTRONICS BUILDING UTILITIES AUTOMOTIVE HEALTHCARE OTHER 6 to 12 25 to 50 2000s 2011s 2020 FUENTE: GSM ASSOCIATION N Ú M E R O D E ‘ C O S A S ’ C O N E C T A D A S E N C R E C I M I E N T O E N L A E R A D E L ‘ M O B I L E O F E V E R Y T H I N G ’ N E C E S I T A R E M O S U N P U N T O D E E N T R A D A C O N S T A N T E Y U B I C U O A L M U N D O C O N E C T A D O , L E J O S D E L S M A R T P H O N E Q U E H O Y C O N O C E M O S . P A S A N D O A U N S E G U N D O P L A N O Y D E J A N D O P A S O A L A C I U D A D C O N E C T A D A . E L D E S T I N O D E L M Ó V I L Y L A M O V I L I D A D E S C O N V E R T I R S E E N P A R T E D E L M U N D O Q U E N O S R O D E A .
  24. 24. 2 La revolución de los sensores L O S S E N S O R E S C A D A V E Z M Á S P E Q U E Ñ O S . ‘ L O S S E N S O R E S E S T A R Á N E N C U A L Q U I E R L U G A R , S E R Á N P A R T Í C U L A S D E P O L V O I N T E L I G E N T E S ’ . 1 9 9 0 K R I S P E T E R 1 T R I L L I O N $ 2 9 . 9 5 b n $ 1 4 b n 7 T R I L L I O N 4 0 z e t t a b y t e s Sensors for context aware computing by 2015 (IBM) Of data usage by 2020 (IDC) Will be the total value of consumer electronics sensor market by 2020 (World Market Forecast) Sensors globally, by 2017 (Wireless world research) Of business driven by the IoT by 2020 (Cisco)
  25. 25. L A S L Í N E A S S E D E S D I B U J A N : C O N V E R G E N L O S M O D E L O S D E N E G O C I O . L A S E X P E R I E N C I A S F Í S I C A S Y D I G I T A L E S . C O N V E R G E E L P A I D , O W N E D Y E A R N E D . C O N V E R G E N L A S P L A T A F O R M A S . I N C L U S O C O N V E R G E N L A S 4 ‘ P E S ’ D E L M A R K E T I N G . E N E L M O B I L E O F E V E R Y T H I N G E L D A T O E S E L N U E V O M A R K E T I N G . Y A D O P T A R L O I M P L I C A U N A R E V O L U C I Ó N E N L A A G E N C I A . 3 El fin de los canales
  26. 26. LO IMPORTANTE NO SON LOS CAMBIOS TECNOLÓGICOS, SINO LAS PRÁCTICAS CULTURALES EMERGENTES Henry Jenkins (Convergence Culture)

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