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Social Media Marketing Platforms

LinkedIn Article: https://www.linkedin.com/pulse/5-social-media-platforms-marketers-should-care-2015-tai-tran.

What are the five social media platforms marketers should focus on in 2015?

Social Media Marketing Platforms

  1. 1. Platforms UGBA 198 Haas School of Business
  2. 2. Monthly Active Users August 2015 - Monthly Active Users (in millions) 0 400 800 1200 1600 97 200 300 300 316 1,490
  3. 3. Millennial Demographic Percentage of Millennial Users (18-34 years old) 0 0.2 0.4 0.6 0.8 25% 71% 49% 41% 41% 38%
  4. 4. Founded in 2004 USP: Highest MAU = most eye balls reach Understanding Paid Media Landscape 38% of millennial users Facebook
  5. 5. Founded in 2006 USP: Real Time, Live Events, Customer Care Customer Intimacy and Brand Engagement 41% of millennial users Twitter
  6. 6. Founded in 2011 USP: Google’s Ecosystem Search Engine Optimization (SEO) 38% of millennial users Google+
  7. 7. Founded in 2010 USP:Visuals, photos, filters Higher Engagement 49% of millennial users Instagram
  8. 8. Founded in 2011 USP: Millennials Demographics Fresh Content = UGC + FOMO 71% of millennial users Snapchat
  9. 9. Founded in 2003 USP: Employment Branding Professional Networking, Talent Acquisition 35% of millennial users LinkedIn
  10. 10. Why? Purpose of going social? Business Objectives Business Context: B2C, B2B, B2E Other Factors: Demographics, Industry, Organization Business Strategy Alignment Customer Care
 
 Facebook
 Twiter Employment Branding
 
 LinkedIn
 FB/TW Optimizing SEO
 
 Google+
 Millennial
 Segmenting
 
 Snapchat Instagram
  11. 11. Maximize your resources (time, money, people) High: Facebook, Twitter, LinkedIn Medium: Google+, YouTube Low (niche): Instagram, Snapchat Priority

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