The document discusses social storytelling and highlights data from Mary Meeker's 2017 Internet Trends report. It shows that people spend over 5 hours per day on social media on average. It also outlines that social advertisers measure success through engagement, amplification and revenue. The top challenges for social media marketing are identifying the brand's promise, discovering people's stories, planning efforts, meeting people where they are, distributing on the right platform, and measuring and spending accordingly.

1. Social Storytelling
@taictran
June 13, 2017

4. 3.1 hrs 2.2 hrs
Mary Meeker
2017 Internet Trends
Where people spend their time
5.6 hrs

5. Conversion &
Revenue (21%)
Amplification &
Brand Awareness (15%)
Engagements
(56%)
Mary Meeker
2017 Internet Trends
How social advertisers measure success

6. Measuring ROI
(61%)
Tying Social Campaigns
to Business Goals (15%)
Securing Budget &
Resources (38%)
Mary Meeker
2017 Internet Trends
Social media marketing top challenges

8. Identifying your brand’s promise

9. Discovering people and their stories

10. Planning and sequencing your efforts

11. Meeting people where they are

12. Distributing on the right medium

13. Measuring and spending accordingly

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@taictran