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Social Media Marketing - The Horizon (Potential, Strategy, Objectives)

LinkedIn Article: https://www.linkedin.com/pulse/3-opportunities-objectives-social-media-marketing-tai-tran.

What is marketing? What role does social media play in marketing? What potential does social media marketing hold? What are the key objectives of social media marketing?

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Social Media Marketing - The Horizon (Potential, Strategy, Objectives)

  1. 1. Social Media Marketing UGBA 198 Haas School of Business
  2. 2. What is Marketing? Marketing & Communications (Marcom) Traditional vs. Non-Traditional Marketing Customers First Traditional Marketing Frameworks Product Price Place Promotion
  3. 3. Types of Marketing Field Marketing, Collegiate Marketing Corporate Marketing, Brand Marketing Product Marketing, Market Research Corporate Communications, Public Relations Digital Marketing, Social Media Marketing Agency Marketing, Marketing Consulting
  4. 4. What is Social Media? Marketing … Digital … Social Media Personal Consumption vs. Brand Leveraging Content Strategy and Campaign Strategy Core Social Media Platforms Today
  5. 5. Potential of Social Media Power shifts from brands to consumers Word-of-mouth, share-of-mind, buzz, virality Listen, engage, and amplify UGC = User Generated Content
  6. 6. Business Objectives of Social More than just revenue generation CRM = Customer Relationship Management Sales, employment branding, retail, customer care Acquisition, retention, and engagement

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