2. Production Process: Music Videos
1. A storyboard and script is written to
correspond with the song.
2. A shooting scheduled is made and the crew is
brought together
3. Production is filmed and edited
4. The final touches are made before being
released
3. What is the purpose of a music video
directors and why are their videos
successful
• The purpose of a music video is to attract the
target audience and promote.
• The music video is usually released before the
album is, so if the audience like the music
video, they would be tempted to buy the
album.
• The artist will become known and the more
money is made.
4. Famous Music Video directors
• Paul Hunter – “Christina Aguilera/Lil Kim- Lady Marmalade
• Anthony Mandler - “Rihanna- Diamonds” and “Drake- Find
your Love”
• Spike Jonze – “KanyeWest- Flashing Lights”
• Mark Romanek – Micheal Jackson – Scream and “Jay Z –
Picasso Baby”
• David Fincher – Justin Timberlake – Suit and Tie