In these simple, easy-to-understand keys you'll master everything you need to know to manage a successful social media campaign. With these seven keys, you'll master: *How to plan and execute a results-driven social media campaign *How to get the best return on investment *How to create compelling content *How to pick the RIGHT social network *How to create synergy between your social and traditional media *How to measure and evaluate results of your social media campaign *Best and worst practices

1. Multi-AwardWinningAgency
SocialandDigitalMarketing
/TalkingFinger @TalkingFinger

2. Seven Keys to Social
Media Success

3. Key 1: How to create synergy between your
social and traditional media
Key 2: How to pick the RIGHT social
network
Key 3: How to plan and execute a results-
driven social media campaign
Key 4: How to create compelling content
Key 5: How to measure and evaluate results
of your social media campaign
Key 6: How to get the best return on
investment
Key 7: Best and worst practices

4. Key 1: How to Create
Synergy Between your
Social and Traditional
Media

5. SYNERGY
No Longer Can You Survive On One Advertising or
Marketing Initiative or Platform.
With Leaps in Technology, Expectations of Prospects
and Clients, and Social Interconnectivity, We Must
Have Multiple Streams of
Attraction and Engagement

6. NO Ad/Marketing Should Be
Living In A Silo
Digital/SocialTraditional

7. “Traditional” “Social”
Ad/Marketing Mediums
About 14% trust About 78% trust
Rapid exposure Slow exposure
Little Engagement Full Engagement
Difficult to “Share” Based on “Sharing”
Yin-Yang of Media

8. Let “Traditional” offset social media’s
scale issue and allow social media to
engage prospects and clients in
a RELATIONSHIP.
Balance
If You Only Use Social,
You Will Lose Marketshare
If You Only Use Traditional,
You Will Lose Marketshare

9. Add social icons to
ALL newspaper,
magazine and printed
ads, brochures...
In fact, it should be on ALL
printed material even trade show graphics!

10. Add all icons to your business cards
as well as their URL’s
the same as your phone, email and website
Give people multiple points of contact!
Let THEM choose how they want to connect!

12. Your website needs some love too!
An Up to Date, Clean, SEO Friendly, Branded
Website will ALWAYS be Paramount!
Be sure to use the social network’s Developer
Plug-In Codes for optimal SEO: NOT JUST URL
LINKS!!!!

13. Websites: The Next Generation

14. Today’s websites need to be:
1. Responsive!

15. Today’s websites need to be:
2. Quicker!

16. Today’s websites need to be:
3. Optimized!

17. Today’s websites need to be:
4. Interesting!
None of the above matters if you create content that sounds like a robot wrote it.
Write great stuff, follow the steps above, have patience, and you’ll see results.
across of “who you are and what you do” instantly! As well, make sure image file sizes are high enough resolutio
ss a technical site, keep language simple yet descriptive, and as few words as you can: People tend to not read
NOTE: Change image file names! Use keywords in images. For example change 4324.jpg to cake.jpg

18. Use FREE tools to assess and adjust!
website.grader.com

19. It should also be in your email signatures

20. Key 2: How to Pick the
RIGHT Social Network
(this will also help with
ALL other Keys!)

21. Define Your Target Audience
Gender
Location
Education
Career/Job
Hobbies
Age
Never Before Could We Gather So
Much Information About People

22. What Are Your Goals?
Brand Awareness
Building Advocacy
Building Strategic Partnerships
Thought Leader/Authority
PS: INCREASED PROFITS ARE NOT A GOAL,
THEY ARE A RESULT OF SETTING GOALS!
More Customers/Clients

23. How Much Time Per Week
Can You Invest Internally?
Be Realistic!
Be Specific!
Can You Reduce Other
Ad/Marketing Initiatives?
Include ALL Personnel
That Can Contribute How Much To
Outsource?
How Long Will It Take
To Create Content?

24. What Other Marketing Initiatives
Are In Place?
List ALL Online Assets
-Website
-Adwords
-Shopping Carts
-Enews
List ALL Traditional Assets
-Newspaper Ads
-Printed Materials
-Magazine
-Brochures/Literature
-PR Initiatives
-Trade Shows
List All Current Social Media Assets
-Facebook Pages
-Twitter
-Pinterest

25. Audience
Social Goals
Amount of Time Available
Other Marketing Initiatives
Besides Helping to Create a
Strategy,This Helps Determine Which
Network Will Work Best For You
Brief very BASIC Examples...
You have defined...

26. Broad Demographics
B2C with B2B component
Typically Central Platform due to API
75% Women
PERFECT for products
Show Your Personality
B2B with B2C Component
Thought Leader/Authority
Continuing Education
Strategic Partnerships
Young Demographics
Perfect for Products
Hashtag Search
You Do Not Want Engagement
You Are a Google Employee

27. Key 3: How to Plan and
Execute a Results-Driven
Social Media Campaign

28. It is *WHAT* You DO With
The Time That Determines
Success or Failure!
Social Media Marketing Takes Time.

29. It’s A Marathon...
...Not A Sprint

30. Creating a Social Media
Marketing Strategy

31. The Calendar

32. Immediate Actions: Assess Each Quarter
Monthly Actions
Long Term
Initiatives
ORGANIZATION=SUCCESS!

33. Daily and
Weekly
Actions
On Which
Network
Record Basic Analytics

35. Best Practices For Your Content Strategy
For Longevity and Best Chance of Full Exposure,
Make Posts About The Same “Topic” In A
“Staggered” Fashion.
1. Immediately Post To Facebook
2. Tweet Out Two Hours Later
3. Post To Pinterest the Next Day
4. Tweet it Out At A Different Time Than Yesterday
5. Post on LinkedIn Profile On Day Three
...so on...

36. Best Practices For Your Content Strategy
Also, Be Sure to Speak the Language of the
Social Network you are Posting to!
Twitter: Succinct, Use Hashtags, Links
Facebook: Extrapolate a Bit, Ask Opinion
LinkedIn: Be factual, Concise, Thought Leader

37. Key 4: How to
Create
Compelling
Content

38. CONTENT IS KING
A Good Strategy Includes Good Content!
Engaging
Open Ended Conversation
Interesting
Educational
Fun
Off the wall
Contradictory
ASK QUESTIONS!

39. Helpful? Content that offers tips or valuable information
Shareable? Ask yourself if would YOU share
this piece of content!
Represents Your Culture?
Capitalize on Current Events?
Wide Variety...

40. News Aggregators

41. Re-Tweets and Shares
Many times you know which other Facebook Pages,
Twitter profiles, Vines, Pinterest Boards, Instagram
accounts etc...consistently have good content and
valuable posts.
Local businesses, chamber of commerce, network
groups, synergeous busineses...
Not only are you providing content, but you are
building relationships...and one day they will
return the favor!

42. Look Around You!
How is that Made?
Employee Spotlights
Images, Videos
A Day in the Office
New Products and Services
Anniversaries New Technology
Unlimited Content...

43. “What TO Wear”
Good Content Should “Dress Up” in a Variety
of Clothing!

44. Key 5: How to Measure and
Evaluate Results of your Social
Media Campaign:
MEASURING CONTENT!

46. Use Analytics to Redefine Strategy
Analytics Tell the “Story” Of What You Post and the
Correlations Of Day, Time, Type Of Post, Virality and
Most Important...
How Your Audience Responds to Your

47. It Can Also Tell You Where Traffic
Came From
-Track Efforts of
Moving
People to Targeted
Locations
-Nail Down What
Networks are Working
-Increase/Decrease/Stop
Time on Efforts

48. Key 6: How to Get the
Best Return on
Investment?

50. People do business with people they know
Create and build personal relationships
Long term continual engagement

51. Brand loyalty
Brand advocacy and
“cheerleaders”
Trust

52. Key 7: Best and Worst
Practices

53. You can thank
me later

54. General Points
Do....
Take time and do it right
Show interest in and listen to others
Be real, be yourself
Have fun!

55. General Points
Don’t...
Use platforms to shout your
message
Use auto post programs
POORLY
Talk about yourself continually

56. Thank you!
Learn More, Ask Questions, Engage!
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