NOTE: Much of the LInkedIn has changed in look/function. However the rest of the presentation and the tips for LinkedIn remain the same. Some tips and best practices for using social media platforms such as LinkedIn, Google+, Facebook an Twitter to advance your career or even find one!

1. Our Focus Is Social Media!
Our Focus Is Social Media!
Social Media Marketing Agency
Facebook.com/TalkingFinger

2. Using Social Media
for Job Search
or Career Advancement

3. Create A Professional Profile and
BRAND yourself
Optimize For Search On Google And LinkedIn
Use Groups To Make Connections, Become
A Thought Leader/Authority
Use Applications And Sections To Enhance Your Profile
And Connect Other Social Platforms

4. A Professional Profile

5. Profile Photo
No One Trusts This Guy
This Is Not Much Better!
Fun Personality Acceptable
Perfect!

6. “Summary” Section
Probably The Most Important Piece!
Concise Clear Purposeful
Your Personal Two Minute Elevator Speech
SPECIALTIES
Are
Searchable!

8. Ask for a Recommendation!
If You Feel You Deserve One

9. Optimize Your Profile For Search

10. Settings--> Account--> Edit Public Profile

11. What’s Your URL?
Pick Your FULL NAME
for Search!
Name Search on
Google

12. Coming Up First Or Near Top :
1. Profile Is Public
2. URL Claimed
3. 100% Completed Profile
4. Activity: Debatable

13. Keywords Rule!
LinkedIn Search Uses Profile Keywords

14. The job you want/
how you want to
783,961 results be found
If Being Found On LinkedIn
For A Specific Keyword
Search Is Important
8th position

15. Using Groups
The Most Important Aspect Of LinkedIn
Build Trust Thought Leader/Authority
Prospecting Up To The Minute Information
Expands Your Reach Continuing Education
Perfect for job search or
Career advancement!

16. Groups To Join
-Local: Dozens of Groups
-YOUR Industry: Get exposure
-Groups where a company you may want to
work for are engaged
-Job Board Groups
-Create One!

17. LinkedIn Is The “Professional”
Social Platform
BUT...
It Is STILL A Social Platform!
This Won’t Work
Get Involved, Engage, Network

18. Active In Groups
Do Not Spam!
Add Valuable/Useful Information
and LINK if you can
Get Involved In Conversations
Other Than Your Own!
Continue The Conversation/
Reply To Posts

19. Now Connect!
Can You BE Any More Impersonal?
Include a PERSONAL Note!

20. Use Applications And Sections To
Enhance Your Profile

21. Add Sections!
Sections Help Diversify Your Profile
And Customize It For More Specific Uses
and help DIFFERENTIATE
yourself from the crowd

22. Add Applications!
Applications Add More Functionality
To Your Profile

23. Favorite App:
The Home Feed:
All Connections See This

24. Look for decision makers and “follow them”
Follow the Company
Re-Tweet anything interesting
You can learn about company culture, and make a
personal connection

25. Open public platform: Add people
to your circles
Engage in conversation with them
Look for company page and
engage

26. Find, LIKE and
engage
on their Fanpage!
-Exposure
-Learn Company
Culture
-Post job
opportunities

27. SUBSCRIBE to important people in your medium
or to people within the companies you wish
to work for
Don’t “Add Friend” if you don’t know them
they won’t respond :-)

28. Protecting Your Privacy
Be sure all privacy settings on your social networks
keeps private aspects private!
Including images, friends, posts

29. Here is a picture that was
posted on Facebook.
1-I don’t know David but I know
a friend of his and I was alerted
to this photo through his post.
xxxxxxxxxxxxxxxxxx
2-This is a proud dad showing
off his daughter’s new drivers license.
ALL her personal info is here.
(I blacked out the important stuff)
xxxxxxxxxt
xxxxxxxxxx
xxxxxxxxxxx
xxxxxxxx
Facebook has switches that allow for:
Only Me (Very Secure)
Friends (Only your trusted friends)
Friends of Friends. (open)
Public (You are wide open!)
USE THEM!

30. Google/Bing/Yahoo
yourself!
See what you find!
As well, Google any USERNAMES you
have used on bulletin boards etc...

31. Various personal search sites:
Search yourself!
www.zabasearch.com (basic public info)
www.pipl.com (good indepth site)
www.kgbpeople.com (medium info, but good)
www.123people.com (basic public info)
www.socialmention.com (really good)
www.SNITCH.name (really good)
www.copernic.com Software
www.brbpub.com/free-public-records Public records
www.bing.com/social (Social search only on Bing)
www.waybackmachine.com (goes back to old website data)

32. Our Focus Is Social Media!
Our Focus Is Social Media!
Social Media Marketing Agency
Presentation Available at:
Slideshare.net/talkingfinger
Facebook.com/TalkingFinger
203-491-0306