seminar, project, m.com, b.com, bba mba

1. A
Seminar Report
On
TOP 10 ONLINE SHOPPING SITES
In the partial fulfilment
of the degree of
Master in Commerce
SUBMITTED TO SUBMITTED BY
Prof Ravneet Kaur Ms. Romita
Assistant Professor Class Roll No. 4203
Department of commerce Uni. Roll No. XXXXX
Pt. M .L. S. D. College for Women,
Gurdaspur

2. CHAPTER NO 1
INTRODUCTION
Shopping is an activity in which a customer browses the available goods or services presented by
one or more retailers with the potential intent to purchase a suitable selection of them. A typology
of shopper type has been developed by scholars who identify one group of shoppers as recreational
shoppers, that is, those who enjoy shopping and view it as a leisure activity. Traditional
shopping can be very time consuming if you haven't made the decision of what to buy. By
contrast, online shopping allows people to shop anytime, anywhere, and of course with no
boundaries between countries. In fact, these two ways of shopping share the same purpose, which
is buying things. In the traditional way of shopping the vendor and the store are very important.
The store gives the consumer the possibility to compare, orientate and get information about a
product. The physical store and its vendors are therefore very important, because they need to have
knowledge, skills, products, and services all at one place. Important factors are the shops location,
contacts, and assortment. When a physical store meets these qualifications, it will be successful.
But when customers are going to buy products another way the role of the physical store will
change, “and that is exactly what is happening in the retail market right now (Molenaar, 2011).”
There now is another way to shop, products can now be bought on the internet.
1.1 ONLINE SHOPPING:
Online shopping is a process whereby consumers directly buy goods, services etc. from a seller
without an intermediary service over the Internet. Shoppers can visit web stores from the
comfort of their house and shop as by sitting in front of the
computer. Online shopping has become a major disruptor
in the retail industry. Consumers can now search for
product information and place product orders across
different regions while online retailers deliver their
products directly to the consumers' home, offices or wherever they want. The B2C (business to
consumer) process has made it easy for consumers to select any product online from a retailer's
website and to have it delivered relatively quickly. Using online shopping methods, consumers
do not need to consume energy by physically visiting physical stores, but save time and the cost
of travelling. A retailer or a shop is a business that presents a selection of goods and offers to
trade or sell them to customer for money or other goods. Online shopping is the part of E-
commerce which stands for electronic commerce.

3. 1.2 FEATURES OF ONLINE SHOPPING
 Convenience.
 Better prices.
 More variety
 You can send gifts more easily
 More control
 Easy price comparisons
 No crowds
 No pressure
 24*7 services
 Good quality products
 Easy exchange facilities
 Cheap from market price
 Elimination of retailer
 Easy payment system
 Best offer on occasions
1.3 ADVANTAGES OF ONLINE SHOPPING
 Convenience
Convenience is the biggest perk. Where else can you comfortably shop at midnight while in
your pajamas? There are no lines to wait in or cashiers to track down to help you with your
purchases, and you can do your shopping in minutes. Online shops give us the opportunity
to shop 24/7, and also reward us with a ‘no pollution’ shopping experience.
 Better prices
Cheap deals and better prices are available online, because products come to you direct
from the manufacturer or seller without involving middlemen. Plus, it's easier to compare
prices and find a better deal. Many online sites offer discount coupons and rebates, as
well. Not only are prices better, but you can save on tax as well, since online shops are only
required to collect a sales tax if they have a physical location in your state.
 More variety
The choices online are amazing. You can find almost any brand or item you're looking for.
You can get in on the latest international trends without spending money on airfare. We can

4. shop from retailers in other parts of the state, country, or even world instead of being
limited to your own geography.
 You can send gifts more easily
and shipping is done for you. Oftentimes, they'll even gift wrap it for you! Now, there is no
need to make distance an excuse for not sending a gift on occasions like birthdays,
weddings, anniversaries, Valentine's Day, Mother's Day, Father's Day, and so forth.
 More control.
Many times, when we opt for conventional shopping, we tend to spend a lot more than
planned and end up buying items that aren't exactly what we wanted (but we can't find
anything better in the store). Online, you don't have to let the store's inventory dictate what
you buy, and you can get exactly what you want and need.
 No crowd.
The main advantage of online shopping is that there is no problem of crowd over there
We don’t need to stand in the queues for our turn. Here we easily use our mobile phone and
search the thing we want.
 24*7 services.
The main advantage of online shopping is that it is available for 24*7 we anytime select
on it and the order will place in a few seconds. We can order anything at any time even at
anytime
 Easy exchange facility.
There is very easy facility of exchange if anything which we order is not for our choice we
easily return it. The amount will refund after sometime. There is a return policy of each and
every site their own. We easily follow it and return the products.

5. 1.4 DIFFERNCE BETWEEN ONLINE AND OFFLINE SHOPPING
 In Offline Shopping it’s very time consuming to go to store & choose products
wherein Online Shopping you just need few minutes to buy products.
 There are many discounts available in Offline Stores but you can’t visit each store to
get information about discounts but in online shopping you can easily compare your
products price & discounts there are many price compare site available so that you can
compare products price just in one click.
 In offline shopping you have to think how to carry products but in online shopping
you will get product direct to your home.
 In offline stores at payment time you will find much rush & it will also consume much
time & you have to wait in queue but in Online shopping you can checkout in few
seconds.
 Offline Stores has opening timings whereas you can do Shopping via Online Store at
any time. No time restriction.
1.5 ROLE OF ONLINE SHOPPING
Because of the numerous advantages and benefits, more and more people say they prefer online
shopping over conventional shopping these days. The buyer’s decision-making process has changed
dramatically in recent years. Buyers are conducting extensive research online before ever speaking
to a sales person. Buyers are also making more direct purchases online and via their smartphone,
never stepping foot into traditional brick-and-mortar locations. The internet makes doing business
much easier and faster. It’s led to changes in the way people do business with a rapidly growing
world-wide trend towards online shopping or e-commerce.

6. CHAPTER NO 2
2.1 RESEARCH METHODOLOGY
The chapter describe the research framework that was followed to accomplish the purpose of
study. Also explained in this chapter are the sources that were adopted for gathering the
information in order to get a comprehensive view of study and the importance of study for the
various concerned parties.
OBJECTIVE
 To study the top 10 online shopping sites in India.
 To study the role of online shopping.
 To compare online and offline shopping.
 To understand the various positives or negatives effects of online shopping in our day to
day life
SOURCE OF DATA COLLECTION
The source of data collection is both primary and secondary. Some websites, magazines,
newspapers and articles have been considered for the collection of the data. The data are
collected from different sources keeping in views the reliability and accuracy. All the sources
that that have been consulted directly or indirectly for incorporating in the report are disclosed.
There are some sources or websites which have been considered for the collection of data.
 Websites
 Online power point presentations.
 Online slideshows
 PDF’s
 Magazines
 News papers

7. CHAPTER NO 3
INDIA’S TOP 10 SHOPPING WEBSITES
3.1 FIRSTCRY.COM
Firstcry is Asia's largest online store for baby and kids products. They cater to the needs of the
buyers (mothers buying for their kids) from before the kid is born up to his/her early teens.
1.Flipkart.com
2.Amazon.in
3.Snapdeal.com
4.Jabong.com
5.Myntra.com
6.localbanya.com
7.Homeshop 18
8.Infibeam.com
9.Shopclues.com
10.firstcry.com

8. FOUNDER OF FIRTCRY
Supam Maheshwari is an IIM
Ahmedabad pass out and an Engineer from
Delhi College of Engineering and CEO and
Founder of the biggest baby product marketplace in India FirstCry.com started in 2010
Supam is a first generation entrepreneur, the need to do something on his own led him to open his
venture FirstCry.com. During the journey of FirstCry, he also co-founded XpressBees which
today is one of the largest logistic company of India
MISSIONS
The mission of Firstcry is to provide the largest variety of best products at the most competitive
price and facilitating a great shopping experience for the end customer.
PRODUCTS OF FIRSTCRY
BABY HUGGIES BABY NURSARY

9. 3.2 SHOPCLUES.COM
ShopClues is an online marketplace
owned by Clues Network Pvt. Ltd. It was
established in July 2011 in Silicon Valley
by Sanjay Sethi, Sandeep Aggarwal and Radhika Aggarwal Valued at US $1.1
billion, ShopClues has Tiger Global, Helion Ventures, and Nexus Venture Partners as major
investors. It is an e-commerce site.
GROWTH
 In June 2015, ShopClues launched a financing platform Capital wings to fund its
merchant’s businesses
 In May 2016, joined hands with GoDaddy to assist its small and medium entrepreneurs
in starting their own e-commerce websites
 In July 2016, launched an ad platform, AdZone wherein sellers may market their
products with the help of native and custom advertising.
PRODUCTS AVAILABLE AT SHOPCLUES.COM
AND MANY MORr

10. 3.3 INFIBEAM
Infibeam Avenues Limited is
an Indian internet and e-commerce conglomerate
involved in digital payments, online retailing, e-
commerce software and internet services. The
company is headquartered in Ahmedabad, India. Infibeam is an online retailer for books,
electronics, and automobiles in India and is listed on the BSE and the national stock exchange of
India.
HISTORY OF INFIBEAM.COM
Infibeam was founded in 2007 by Vishal Mehta, a Cornell and
Sloan alumnus. After working for DELL and AMAZON.COM in the US for five years, Mehta
returned to India in 2007 and started Infibeam along with a group of FLIPKART employees. He
the funded company by selling his personal assets rather than opting for external equity
funding. The company was started with an initial capital of Rs.100-150 million. Infibeam.com
started as an automobile portal in 2007, but later turned into an online retailer. In 2010, Infibeam
launched 'Pi', India's first e-book reader.
WHY THEY ARE SUCCESSFUL:
Wide collection in stores, attractive prices as compared to other site
1) Ifibeam.com online adds jewellery to storefront.
2) States launched at infibeam.com with 100% cash back.
3) Infibeam.com announces online movie stores.
4) Infibeam.com launches new and improved new surface.
5) Infibeam.com launches ‘HOT DEALS $ FREE OFFERS SHOPPER.
6) Infibeam.com launches online mobile shop with rock bottom price in
INDIA

11. 3.4 HOMESHOP18
HomeShop18 is an Indian online and on-air
shopping channel owned by the Network 18 Group division of
Reliance Industries.
FOUNDER OF HOMESHOP 18
Sandeep Malhotra, founder and former
CEO, Homeshop18, has quit. Network18 has appointed
Sanjeev Agrawal as CEO of Homeshop18.
FEATURES:
 Good quality products
 Prices are accurate
 Fast delivery
 All kinds of products are available like domestic products, kitchen
products etc.
 Reliable products
 24/7 customer services
 Exchange facility available
 Door to door facility
TELEVISION CHANNEL
HOMESHOP 18 channel was launched on 8 April 2008. The television
channel currently seen on cable satellite and some terrestrial channel in INDIA.

12. 3.5 LOCAL BANIYA.COM
LocalBanya.com is an Indian-based online
supermarket that offers all categories ranging from fruits,
vegetables, groceries, and more. LocalBanya.com went live in May
2012 with the objective of making groceries conveniently available
to the doorsteps.
 HISTORY $ GROWTH
LocalBanya was conceptualized in August 2011 & was launched in May 2012. And almost one
whole year was put into research and development which ranged from the industry, the business
model, competitors etc.
 Some of their research included, that people in general were unhappy with
the way local grocers functioned; during the first and the last week of the month customers placed
larger orders; Groceries and staples contribute 22%, dairy products and household supplies
account for 11% & fruits and vegetables
contribute 11% of the total sales.
TEAM OF LOCALBANAYA
 MR. AMIT
 MR.KARAN
 MISS.RASHI
BENEFITS
 save time.
 No long lines.
 Shop from home and travelling.
 Cash discount.
 Cash on delivery.
 Same money to travel and transport the goods purchased.

13. PRODUCTS AVAILABLE IN LOCALBANAYA
3.6 MYNTRA.COM
Myntra is a one stop shop for all the fashion and lifestyle needs. Being India's largest e-commerce
store for fashion and lifestyle products, Myntra aims at
providing a hassle free and enjoyable shopping
experience to shoppers across the country with the
widest range of brands and products on the portal. The
brand is making a conscious effort to bring the power of
fashion to shoppers with an array of the latest and trendiest products available in the country.
BEGINNING OF MYNTRA.COM
Myntra was started in February 2007. Myntra.com is an Indian online shopping retailer fashion
and casual lifestyle products. Its headquarter in Bangalore. Myntra was established by Mukesh
bansal Ashutosh lamania and vineet saxeena 2007
BRANDS UNDER MYNTRA
Myntra understands its shoppers' needs and caters to them with choice of apparel, accessories,
cosmetics and footwear from over 500 leading Indian and international brands. Prominent brands
include Adidas, Nike, Puma, Catwalk, Inc 5, United Colors of Benetton, Timberland, Avirate,
FabIndia and Biba to name a few. You can also shop from some recently introduced labels such
as - Roadster and ETC.

14. MARKET STRATEGIES
 Myntra has successfully used social networking websites Facebook, Twitter, YouTube,
Google plus to expand its customer base.
 Myntra position itself as a fashionable new age brand it launches major marketing
campaigns every year
 Myntra has used mostly viral marketing and internet for its popularity coupled with
occasional discounts and referral discounts.
 Myntra claims to be a cut above the rest since it doesn’t compel customers to exchange
products and instead returns the money
 It is also going to launch a new tech application called the virtual trial room in the next
few months.
MYNTRA RETURN POLICY:
 Myntra’s 30 days returns and exchange policy gives an opt on to return or exchange items
purchased on myntra for any reason within 30 days of
receipt of the item.
There are two ways to return the product:
PICK UP: In most locations, they offer a free
pickup service. They will see a pick up option when you submit a
return request.
SELF SLIP: if they don’t offer a pick up at
our location. In such cases, they will credit.

15. 3,7 JABONG.COM
Jabong.com is a young and vibrant company that aims to
provide good quality branded products. Jabong.com caters to
the fashion needs of men, women and kids across footwear,
apparel, jewellery and accessories.
Jabong.com is an Indian fashion and lifestyle e-commerce
portal founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan and Manu Kumar Jain.
The portal sells apparel, footwear, fashion accessories, beauty products, fragrances, home
accessories and other fashion and lifestyle products.
ABOUT JOBONG
Headquarters Gurgaon (India)
Area served India
Industry Fashion and lifestyle
Slogan Delivering lifestyle
Website WWW.jabong.com
Launched 2012
HISTORY
In March 2013, Jabong was dispatching over 6,000 orders a day. According to The economist,
Jabong clocked gross sales of around US $100–150 mn in 2012.
As per a Rocket Internet investor presentation, Jabong had a net revenue of 32.6 million euros in
Q1 2016, up 14% from 28.6 million euros in the year-ago period. For FY2015, its revenues were
at 122.1 million euros In September 2017, It was reported that Jabong is the 3rd largest global e-
commerce partner for Dorothy Perkins.
INTERNATIONAL STORE
 Jabong also has international online shopping store called jabong world.com which receives its
highest amount of traffic from the united states closely followed by Malaysia and Mauritius and
other countries.
 Jabongworld.com was later shut down in mid-2016
FEATURES

16. Broder selection of products
Superior buyers experience
Outline delivery products
Quick resolution of any concern
Net banking delivery.
3.8 AMAZON.COM
Amazon.com is an American multinational technology company based in Seattle, Washington,
that focuses on e-commerce, cloud computing, digital
streaming, and artificial intelligence. It is considered one of the
Big Four technology companies along with Google, Apple, and
Facebook. Amazon.com is a vast internet based enterprise that
sells books, music, movies, housewares, electronics, toys, and
many other goods, either directly or as the middleman between
other retailers and Amazon.com millions of customers. Its Web services business includes renting
data storage and computing resources, so-called cloud computation over the Internet. Its
considerable online presence is such that, in 2012, 1 percent of all Internet traffic north
America travelled in and out of Amazon.com data centres.
FOUNDER OF AMAZON
Jeffrey Preston Bezos is an American technology entrepreneur,
investor, and charity donor. He is the founder, CEO, and president
of Amazon.com, Inc. Bezos was born in Albuquerque, New
Mexico, and raised in Houston, Texas.
BUSINESS MODEL
Amazon to buyer sale approach
Multi level E-COMMERCE
Customer tracking

17. It operates 7 websites that support their business operation globally and offers 20
Million items for sale
PRODUCTS
 Books
 Movie, Music and games
 Digital download
 Kindle
 Electronics
 Home and garden
 Grocery, Health and beauty
 Toys ,kids and baby
 Clothing, shoes and jewellery
 Sports and outdoors
AMAZON PRIME
Prime Video, also marketed as Amazon Prime Video, is an American Internet video on
demand service that developed, owned, and operated by Amazon. It offers television shows and films
for rent or purchase and Prime Video, a selection of Amazon studio original content and licensed
acquisitions included in the Amazon's Prime subscription. In the U.K, US German, Sweden,
and Austria, access to Prime Video is also available through a video-only membership, which does
not require a full Prime subscription. In France and Italy, Rent or Buy and Prime Video are not
available on the Amazon website and Prime Video content is only accessible through a dedicated
website. In some countries Prime Video additionally offers Amazon Channels, which allows viewers
to subscribe to other suppliers' content, including HBO in the United States.
BENEFITS
 1-Day and Same-Day Shipping.
 Prime Membership Sharing.
 Unlimited Photo Storage (Amazon Photos)
 Ad-Free Video Streaming (Prime Video)
 Ad-Free Music Streaming (Prime Music)
 Free Twitch Subscription (Twitch Prime)
 Flat-Fee Grocery Deliveries (Prime Pantry)
 Kindle EBooks Rentals (Lending Library)
MISSION STATEMENT
To use internet to offer products that educate, inform & inspire.
The company’s motto: ‘ work hard, Have fun and Make history

18. 3.9FLIPKART
Flipkart Internet Private Limited is an e-commerce company
based in Bengaluru, India. Founded by Sachin Bansal and Binny
Bansal in 2007, the company initially focused on book sales,
before expanding into other product categories such as consumer
electronics, fashion, and lifestyle products. Flipkart is the leader
of e-commerce in the fast growing Indian market founded in
2007 by Sachin Bansal and Binny Bansal. The company focuses on goods such as electronics,
books, music and movies. Consumers can access the site online or through an app on their mobile
phones. In few words, Flipkart is an interesting and rapidly growing company that will most
likely become even more prominent in the future.
Flipkart Plus is a benefits programme intended to reach customers with a no-fee membership and
a range of options on rewards. The programme also promises free and fast delivery, early access
to major sale events such as festive season sales, and an upgraded customer support experience.
HOW WAS FLIPKART START
Flipkart was founded in October 2007 by Sachin Bansal and Binny Bansal, who were both alumni
of the Indian Institute of Technology Delhi and formerly worked for Amazon. The company
initially focused on online book sales with country-wide shipping. In May 2012, Flipkart acquired
Lets buy, an online electronics retailer.
MISSION, VISION AND VALUES
 VISION
“To become amazon of INDIA.”
 MISSION
“Providing delightful and memorable customer experience.”
 VALUE
“Completely hassle free shopping experience with best price in INDIA.”
COMPANY HISTORY

19. Flipkart was established in 2007 by Sachin bansal and Binny bansal, both alumni of the Indian
institute of Technology Delhi.
They worked for amazon.com before quiting and founding their own company.
Initially they used word of mouth marketing to popularize their company.
A few months later, the company sold its first book on flipkart.com –JOHN WOODS
Today as per alexa traffic rankings, Flipkart is among the top 30 Indian web sites and has been
credited with being Indians largest online bookseller with over 11 million titles on offers.
LOCATION OF FLIPKATRS WAREHOUSES
Bangalore
Chennai
Delhi
Hyderabad
Mumbai
CHALLENGES FACED BY FLIPKART
Initially when they started out, it wasn’t easy for them to earn the trust of the customer.
Handing customer complaints, without having a face to their customer service proves to be bit of
a challenges at times.

20. CONCLUSION
Technology has made significant progress over the years to provide consumers a better online
shopping experience and will continue to do so for years to come. With the rapid growth of
products and brands, people have speculated that online shopping will overtake in-store
shopping. While this has been the case in some areas, there is still demand for brick and mortar
stores in market areas where the consumer feels more comfortable seeing and touching the product
being bought. However, the availability of online shopping has produced a more educated
consumer that can shop around with relative ease without having to spend a large amount of
time. In exchange, online shopping has opened up doors to many small retailers that would never
be in business if they had to incur the high cost of owning a brick and mortar store. At the end, it
has been a win-win situation for both consumer and sellers.
While online shopping has its attraction, there are also a number of drawbacks. For example,
buying something in a store puts the goods into the consumer’s hands immediately whereas there
is a delay with online shopping since the product has
to be shipped to the consumer. In addition, the seller
may choose to pass down the cost of shipping to the
customer offsetting some or all of the discount that
came with online shopping. Another drawback is
when the consumer is not satisfied with the
purchase. In order to return a product to an ordinary
store, the customer simply has to go to the store and return the product in adherence with the return
policy. However, returning an online purchase may have the consumer incur additional charges
with the return shipping costs. While larger online stores have factored some of these
considerations into their selling model, there are still a number of online vendors that attempt to
pass as much of the expense onto the customer as possible.