9. A valuable target customer Business professional Places high value of relationships (>8/10) Has significant (>50%) of key relationships outside company >5 meetings/week with outside people (more/new is better) Uses technology to gain information advantage Actively builds and manages his network Pays monthly information service fees (mobile, CRM, wiki, contact managerā¦ (more is better) Roles include (execs, sales, recruiter, PR, journalists, lawyersā¦) Influencer of others and/or small teams Technical, early but not bleeding edge adopter Often fits in GTD category as well Reads books like ānever eat aloneā or ā4 hour work weekā Attends ānetworkingā events or activities 3 People like this include; T.A. Brad Buzz Kendall Brandt Miles Dave Thomas
12. Kevin Spidel "I am the Managing Director of an international PR firm and am very active on the social web. Gist allows me to cut through the noise and manage my contacts directly. I am able to monitor what matters... the relationship." Managing Director Patriot Strategies http://patriotstrategies.com Washington, DC, USA 5300 contacts, 1279 companies Gist user since 11/03/09 ā has invited 34 users
13. Copy the leaders (for some stuff) 7 Marketing Positioning User/market dataFeature priority Key thought leaders
14. The new influencer Usually has a day job, writing for passion Well connected and socially enabled Selling to other influencers as much as customers Easily co-opted with āfirst looksā and attention Leverage your own influence to gain theirs 8