Presentation by Tammy Katz, CEO Katz Marketing Solutions, to Mid-America Food Processors Association. How small and mid-sized food manufacturers can use interactive marketing and social media to grow their brands and businesses
4. Fundamental shift in marketing 1 – Way Company controlled Mass market Persuade to buy 2+ – Way Consumer controlled Niche/micro-target market Engage to earn relevance
5. How does it affect my business? Your customers and consumers behave, decide, and consume differently… at an increasing rate. TV consumption + 0.4% On-line media consumption + 23% Users Facebook (US/WW) 130MM/400MM+145% LinkedIn 45MM + 22% Twitter 20MM +900% SOURCES: Nielsen, Comscore, Compete.com, Facebook, iStrategyLabs.
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8. Total U.S. Media Spending, 2010 Source: eMarketer … but is still highly influenced by traditional media and promotions….
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15. 77% of online U.S. adults trust ‘emails from people they know’ more than any other media. Source: Forrester Research Inc.
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19. 5. Capitalize on personal social media Source: CMO.com, Katz Marketing Solutions Customer Communication Brand Exposure Website Traffic Search Engine Optimization Facebook Private Communities YouTube Twitter
39. New, changing and overwhelming 67% of executive marketers consider themselves beginners when it comes to using social media for marketing purposes. SOURCE: Marketing Executives Networking Group, JESS3
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Editor's Notes
Katz Marketing Solutions www.katzmarketingsolutions.com (614) 252-7824 They aren’t mutually exclusive, but it’s a great tool to help you focus and separate the issues