This document provides an overview of the Wavelength USA 2012 program, which offers business leaders unique access to some of America's most innovative companies. The week-long trip will take participants to Los Angeles, Half Moon Bay, Mountain View, Redwood City, and San Francisco, where they will visit companies like DisneyToon Studios, Ritz-Carlton Hotels, Google, eBay, PayPal, Electronic Arts, and meet entrepreneurs and investors in Silicon Valley. The goal is to expose participants to new business models and ways of thinking through practical case studies and interactions with industry leaders.

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2. the Wavelength
USa effect
A faScinating and valUable trip. I learned
much which I have applied in my oWn
company both by learning from the
companies we visited and from colleagues
in different sectors who were on the
programme. Wavelength USa was far superior
to any in-company corporate learning that
I have done because of the diversity of
participants. The companies we visited
were carefully selected to offer insights Wavelength enables you to see amazing
individually as well as the mix, drawing companies with your own eyes which is
out some key themes for success in US absolutely not like listening to them at a
businesses at a time of great economic conference. You get the UniqUe opportunity
uncertainty and digital transformation. And it to see right inSide these companies
was great fun too! coming away with a basketful of inSightS
and ideaS stolen with their blessing!
Natalie-Jane MacDonald
MD Health and Well Being, BUPA Tracey Ashworth Davies
HR and Board Director, Molson Coors
02 | Wavelength USa 2012

3. Wavelength USa offers one of a kind
learning opportunities for senior
practitioners. The programme is
designed to expose participants to new
business models, new ways of thinking,
and practical case studies built on
cUtting edge technology and insights.
The opportunity to interact with industry
leaders and network with colleagues
i am Still bUzzing! I found it a hugely from around the globe is unparalleled.
valuable week – partly being able to They were timely and relevant, enabling
step back from the day job has been me to effect change immediately.
priceless, but also the stimulus from
Julie C. Lyle
both the participants on the programme Chief Marketing Officer Prudential
and the amazing companies we saw Corporation Asia
has been ‘awesome’! I really do feel
like I have a new source of energy,
enthusiasm and determination to make
some of this stuff happen – thank you
for that!
Diane Herbert
Director of Human Resources, Channel 4
Wavelength USa 2012 | 03

4. What iS
Wavelength USa?
In June 2012, Wavelength will provide you with
a unique opportunity to get inside some of
America’s most pioneering, innovative, successful
and disruptive businesses.
Meet the entrepreneurs, CEOs and thought At Electronic Arts (EA) we will get inside the
leaders in the companies on the frontiers of world’s most successful games company that
service excellence, employee engagement, has had to continually reinvent its business
product and service innovation, and corporate model to stay ahead.
venturing, who are using social media platforms
to transform markets and industries. At Google, we will take you inside one of
the most influential, innovative and disruptive
In Los Angeles, we will have unique access companies on the planet.
to the world’s best known and iconic
entertainment brands at DisneyToon Studios. And at Ritz-Carlton Hotel, we will find out how
a luxury brand with 40,000 staff globally inspires
As guests of eBay and PayPal we will see and sustains a culture of service excellence.
how innovation is re-defining a brand.
The composition of the delegate group
In Silicon Valley, we will meet an amazing will provide a rich and diverse range of
group of people who are keeping the Valley experiences, perspectives and insights. It will
at the leading edge of innovation and the comprise senior executives from the corporate
digital revolution. sector, leading social innovators and highly
24
only
successful entrepreneurs.
Join US for a Week and placeS
experience a lifetime of learning. available
04 | Wavelength USa 2012

5. Why yoU mUSt
come With US
1
Step outside your industry and gain insights into and an
understanding of alternative business models and cultures.
2
Understand how the web and social media are disrupting
traditional business models and changing patterns of
consumption, employment and customer service.
3
Gain insights into how to engage the hearts and minds of
your employees to drive business growth.
4
Acquire the practical tools and techniques for putting
customer service excellence at the heart of your organisation.
Wavelength USa Special gUeSt!
Andrea McCall is Senior Vice
5
See how step change innovation processes are designed President at Dreamworks
and executed. Studios in Hollywood and part of
Stephen Spielberg’s inner team
responsible for some of the best movies of all time.
6
Develop an external network of business leaders across She will share her insights on how to tell stories
industries. which captivate the world and how she negotiates
the relentless battle between art and commerce!
yoU Will be re-energized, refreShed, inSpired,
edUcated and challenged by yoUr time With US!
Wavelength USa 2012 | 05

6. Who’S thiS for?
Wavelength USA is for Chief Executives,
MDs and other senior executives with the
appetite and authority to change things in
their businesses.
the core themeS of the Week
Service Excellence, Social Media, Innovation and Employee
Engagement are relevant to most disciplines and all sectors but
will be especially pertinent to leaders:
> with responsibility for driving customer service excellence
> challenged by how social media platforms can best be
integrated into employee engagement and customer
interactions
> with a human resources / talent development brief
> charged with driving innovation in products and routes
to market
Joining the group will be a select number of leaders from
pioneering social enterprises, passionately focused on finding
solutions to some of society’s biggest challenges, succeeding
against the odds in creating sustainable change. They will add
unique, challenging perspectives.
Wavelength USa 2012 | 06

7. Where
yoU Will
be going Mountain View
20,000 people changing the world.
Los Angeles Themes:
innovation culture; employee engagement;
‘the acceleration of everything’.
The most famous entertainment brand on
the planet. This multi-billion pound company of 20,000 people
has changed the world. Its very name has entered the
Themes: language as a verb – ‘to google’.
the power of collaborative storytelling and
At the HQ of one the world’s most iconic companies you
creativity; radical employee engagement. will get insights into how the digital revolution is causing
‘the acceleration of everything’ and thus how we build
With Pixar, DisneyToon is part of Walt Disney Animation businesses, consume and interact with the world will be
Studios responsible for producing direct-to-video features. radically changed.
Our host is Meredith Roberts, SVP and General Manager, Google sets the standards too as an exemplary employer.
who oversees the creative culture of DisneyToon Studios For the fourth consecutive year, Google has achieved a
alongside John Lasseter, the legendary Pixar genius top five ranking in Fortune Magazine’s prestigious ‘100
responsible for smash hits such as Toy Story and Cars. Best Companies to Work For’. Innovative benefits, flexibility
and the opportunity to pursue ideas that challenge the
For Meredith, it’s all about the culture. Her counter intuitive status quo are just a few of the attributes that have
human resource strategies – no-one has a contract so continued to keep Google as one of America’s most in
leaders must make it a great place to work or talent walks demand companies for top talent.
– are designed to attract creatives in an industry where
the competition for the world’s best could not be more A not to be missed opportunity to get inside one of the
intense. DreamWorks is only four blocks away! world’s hottest, most iconic and disruptive companies.
07 | Wavelength USa 2012

8. San Jose
Two online businesses transforming commerce
and money flows around the globe.
Half Moon Bay Themes:
continuous innovation; business model Redwood City
reinvention; redefining a brand.
The world’s leading luxury hotel brand.
The eBay story is that of how to re-invent an iconic brand to The world’s leading independent developer and
ensure relevance and growth in a rapidly changing world. publisher of video games.
Themes:
service excellence; employee engagement;
Its spectacularly successful acquisition of PayPal and Themes:
‘you can’t be a legend without a great story’ CEO John Donahoe’s turn around strategy have seen the business model reinvention; sustaining
business increase revenue by 32% (Q3 results 2011) – its
With 37% market share, Ritz-Carlton Hotels leads the
innovation; the ‘game-ification of everything’.
biggest year on year gain since 2006.
ultra competitive luxury hospitality market. The Ritz-Carlton
Hotel Company employs 40,000 people across 82 Its move into mobile platforms is redefining the brand. For more than 25 years, Electronic Arts (EA) has been
properties in 25 countries and has received all the major The company sold almost $2 billion worth of goods via at the intersection of rapidly changing technology, fickle
awards the hospitality industry and leading consumer smartphones and tablets in 2010, more than double the teen tastes and the demands of Wall Street. Today, EA is
organisations can bestow. total sales from 2009. the world’s leading independent developer and publisher
of video games for all platforms and is the top publisher
Hosted by Sue Stephenson, part of the executive Donahoe has identified “Innovation” as his biggest across Apple’s mobile devices.
committee reporting to the president and CEO, we will get competitor. His mission to innovate his company to the head
behind the scenes and see for ourselves how an array of of the pack is reflected in eBay’s ranking on Fast Company’s EA’s fascinating story is of a long established global
clever processes, structures and behaviours ensures the list of 50 of the world’s most innovative companies. company having to constantly reinvent its business model
vision and values are brought to life, employees are totally to adapt to new technologies and competitors arriving
engaged and customers wowed. How do you inspire and The reinvention and repositioning of a global brand is one at frightening speed! How has the first mover into this
engage staff in an industry renowned for low morale, poor of hardest things in business to pull off. Come with us sector continued to innovate, attract talent and stay
pay and high turnover? Sue will also provide insights into to eBay to learn lessons from a leadership team that is ahead of the game when its competitors are Google,
Ritz-Carlton’s global sustainability ambitions. achieving this. Apple and Facebook?
Wavelength USa 2012 | 08

9. inSide
Silicon valley
IN PARTNERSHIP WITH
Silicon Valley has been a global leader
in innovation for more than two decades.
Some of the most influential and successful
businesses in the world have their roots
deep in this area, south of San Francisco.
Over the course of an amazing 24 hours
we will meet a cross-section of the leading
designers, venture capitalists, marketeers,
inventors, entrepreneurs and commentators
who will provoke and inspire.
Wavelength is delighted to be partnering with Silicon
Valley Bank.
SVB banks 70% of all US venture backed companies
across technology, life sciences and cleantech. Over
70% of all US VC funds are banked by SVB. In 2011, they
banked seven out of ten of the Wall Street Journal’s top
tech start-ups.
09 | Wavelength USa 2012

10. the plan in detail people yoU Will meet:
1
Greg Becker
dinner President and CEO, SVB Financial Group and
Hosted by Greg Becker, Silicon Valley Bank’s President Silicon Valley Bank
and CEO, we will have dinner with some of the Valley’s
leading players. Greg has held a variety of senior roles within
the Group since joining in 1993 and became
President and CEO in 2008. One of the leading
2 inveStor’S forUm
The complex eco-system of angel investors, venture
capitalists, introductory agencies, universities,
commentators and entrepreneurs is the architecture of
figures in the Valley’s investment community, Greg
is a board member of the Silicon Valley Leadership
Group which was set up to address the major
public policy issues affecting the economic health
Silicon Valley. Ideas finding money is its lifeblood. We and quality of life in Silicon Valley.
will attend a pitching session and see first hand how
entrepreneurs win over the investors they need to grow Lisa Gansky
their businesses. Entrepreneur, thought leader and activist
Lisa is author of The Mesh: Why the Future of
3 corporate ventUring
Multinationals open offices in the Valley to access
an innovation pipeline. One of the most experienced
investors in this area is Russell Pyne of Atrium Capital
Business is Sharing. She is never happier than
when she is “breaking the edges of formerly happy
business models and bringing together not-so-
likely characters in the form of new offerings,
who, for many years, has helped shape the eco-system teams and partnerships.”
of big business, entrepreneurs and venture capital. A
warts and all insight into how such venturing can work so James Gutierrez
everyone benefits. Co-founder and CEO, Progreso Financiero
James is a serial entrepreneur and social innovator
4 Social innovation who, backed by Silicon Valley Bank, started Progreso
The Valley is producing innovative solutions to large- Financiero in 2005 to provide financial services to
scale social problems. We will hear from leading social the vast underserved market of low income Hispanics
innovators such as James Gutierrez, the founder and CEO in the USA. After graduating from Stanford, James
of Progreso Financiero, a for-profit microfinance business worked at Morgan Stanley, Bain & Company, and as
providing loans and credit to the low income Hispanic a venture investor before committing himself to the
residents of California and Texas. It is expanding rapidly cause of the unbanked.
and aims to be a billion dollar business within five years.
Wavelength USa 2012 | 10

11. on the groUnd:
an overvieW of
the programme
SUNDAy: DAy 1 MONDAy: DAy 2 TUESDAy: DAy 3 WEDNESDAy: DAy 4 THURSDAy: DAy 5 FRIDAy: DAy 6
Los Angeles, California Los Angeles, California Half Moon Bay, California Mountain View, California Redwood City, California San Francisco, California
Who’s on the bus? Visit to DisneyToon Visit to Ritz-Carlton Visit to Google, Visit to Electronic Arts, Inside Silicon Valley, in
Studios, Glendale Hotels Mountain View Redwood City partnership with Silicon
A facilitated session to Valley Bank
introduce the group to Experience counter- Unique, behind the Visit the HQ of the Experience the world’s
itself, agree terms of intuitive employee scenes access to business that has shaped largest, most successful You will meet a cross-
engagement, and run engagement in the and insights into this the way we all use the computer games section of the leading
through the detailed world’s most famous iconic customer service internet. business. venture capitalists,
logistics of the visits. entertainment brand. business. entrepreneurs,
Visit to eBay, Welcome to Silicon commentators, inventors,
Welcome to Debrief sessions Debrief sessions San Jose Valley Dinner social innovators and
Wavelength USA designers who are
Meet the leadership Hosted by Greg Becker, keeping the Valley at the
An in-depth briefing on the of eBay and PayPal – CEO Silicon Valley Bank leading edge of innovation
companies and detailed and see how they are and the digital revolution.
preparation to ensure you redefining a brand.
will derive maximum value Final debrief sessions
from the trip. and action planning
An Insider’s Guide
to Hollywood, hosted by
the British Consulate
11 | Wavelength USa 2012

12. landing the learningS
Wavelength offers you world-class stimulus but real
learning requires structure: we don’t do pointless
inspiration. We ensure that real learning happens
so when you return to work you can make the most
of the experiences.
Before you Go On the Ground
One of Wavelength’s team will speak with you Hosts will be comprehensively briefed about
to understand why you are coming, what your the make-up of the group and the issues
learning style is, to answer any questions you you are keen to understand and dig into. All
may have, and to talk through how you will sessions will be as interactive as possible.
communicate your experiences when you get We not only meet the leaders but also tour
back to the office. the facilities and meet frontline staff to get as
full a picture as possible. After each session,
there will be facilitated time for reflection and
The week before we travel, we will send learning, and the last afternoon is given over to
you a learning handbook with details of the action planning for return to work.
timetables, background information on the
companies and hosts, biographies of the
group, and suggestions about how to record Capturing the Week
and process the wealth of incoming stimulus We will be filming, audio recording,
you are about to receive. photographing and blogging the inputs,
insights, ideas, and actions on a range of social
media platforms, which will be available to your
people back at base immediately and for use
on your return.
Wavelength USa 2012 | 12

13. the detailS
Cost £18,500 + VAT
Social enterprise and ‘not for profit’
price and terms on application.
DATES:
starts 9am Sunday 24 June
ends 5pm Friday 29 June 2012
The price quoted EXCLUDES all flights
to and from and within the USA and
all hotel room incidentals.
Wavelength USa was an amazing
experience exceeding all my
expectations. I can’t believe the access
you got us and the quality of people
and organisations that we met.
Jimmy Barber
Director of Operations, Royal Sun Alliance
13 | Wavelength USa 2012

14. aboUt Wavelength
Wavelength provides leaders with access to
some of the world’s most admired, successful,
and socially innovative companies.
We provide leaders with the opportunity to connect
with, learn from and be inspired by these remarkable
At the heart of our work with leaders
organisations through:
is Wavelength Connect, a membership
club which brings together leaders from
• Experiential visits and study tours: visits to the
across sectors.
boardrooms and shop floors of best-in-class companies.
Wavelength operates a cross-subsidy
• World class speakers: real leaders, with real stories,
business model enabling social
who’ve been there and done it.
enterprise, charity and other non-profit
leaders equal access to world-class
• Bespoke events: highly participatory workshops, events
inspiration, education and connection
and visits.
typically only open to senior executives
from the private sector.
• Leadership development programmes: bringing
together leaders whose professional paths would not
www.thesamewavelength.com
normally cross.
www.wavelengthlive.com
COMPANIES WE WORk WITH:
Wavelength USa 2012 | 14

15. Wavelength
THE SMALL PRINT
1 Wavelength USA 2012 events will take place in Los Angeles, San 8 You should take the necessary steps to meet the visa or travel
Jose, Half Moon Bay, Mountain View, Redwood City and San Francisco. authorisation requirements which apply to you at the earliest time.
Transfers between hotels and venues will be in private, luxury coach. Confirmation of eligibility under the Visa Waiver Programme can be
USa 2012
2 High-end accommodation will be provided, as follows: obtained in some cases in under 72 hours. However, confirmation might
2.1 In Los Angeles at The Four Seasons: the hotel’s features and take significantly longer than this, and it may be the case that you
amenities include business centre services including high-speed wired are not eligible to enter the United States under the Programme and
& wireless internet access; a spa salon; a fitness centre and swimming therefore require a visa. Most visa applications require an interview at a
facilities. US consulate authority. You should check with your local US consulate
2.2 In Half Moon Bay at the Ritz Carlton Hotel: the hotel’s features authority about the current visa application completion time. In most
and amenities include in-room wireless, high-speed Internet access cases a fee will be payable.
Contact us to book a place and computer and fax outlets; an executive business centre; a spa and
beauty salon; fitness centre with complete Cybex gym and yoga studio;
Medical treatment in the USA can be very expensive, and there are no
special arrangements for British travellers. You should ensure that
or ask questions and swimming, tennis and golf facilities. you have comprehensive medical insurance, which includes hospital
2.3 In San Francisco at the Hotel Vitale: the hotel’s features and amenities treatment and medical evacuation to the UK. You should seek medical
include in-room wireless, high-speed internet access and laptop safe; a advice before travelling to the USA from your GP, practice nurse or
fully equipped business centre open 24-hours; a fitness room and spa. travel health clinic, and ensure that all appropriate vaccinations are
3 All meals (i.e. breakfast, lunch and dinner) are included commencing with up-to-date. Additional health requirements may apply to travellers from
adrian@theSameWavelength.com breakfast on Sunday 24th June 2012 and ending with lunch on Friday outside the United Kingdom, and you should check with your local US
29th June 2012. consulate authority about what the relevant requirements are well in
+44 (0) 7966 193 343 4 Passport and Visa requirements: all travellers to the USA must hold a valid advance of travel.
passport. Travellers to the USA will also require a visa unless: 9 The full fee for the tour must be paid to Wavelength Companies Ltd no
• They are eligible to enter without a visa under the Visa Waiver later than Friday April 1st 2012 and failure to do this may result in the
liam@theSameWavelength.com Programme (please note that you will still be required to obtain a travel
authorisation through the Electronic System for Travel Authorization, 10
cancellation of the delegate’s place on the tour.
There is a minimum number of 15 delegates required for the tour to take
+44 (0) 7714 521 061 which can be accessed via the US Embassy website); or
• They are exempt from the visa requirement.
place. If the tour is cancelled because of insufficient numbers delegates
will be informed no later than 30 days before the scheduled tour start of
5 For more information about these categories for British passport holders May 25th 2012.
please see the US Embassy’s website: http://london.usembassy.gov/ 11 As delegates are responsible for their own outward and homeward
nonimmigrant-visas.html transport no arrangements have been made by Wavelength in the event
6 British passport holders may be eligible to travel to the USA under the that those outward or homeward journeys are delayed.
Visa Waiver Programme, details of which are to be found at http://london. 12 All monies paid to Wavelength Companies Ltd in respect of Wavelength
usembassy.gov/vwp.html. The failure to determine your eligibility for USA 2012 will be held in a trust account.
travel under the Visa Waiver Program may result in you being denied the 13 In exceptional circumstances Wavelength may need to alter the details
opportunity to travel to the USA. given in this brochure. If any changes to these details are required then
7 Delegates based outside the United Kingdom must contact the Wavelength will make these changes clear to delegates.
appropriate US consulate authority in their country of residence for full
details of the relevant visa or travel authorisation requirements.
WWW.theSameWavelength.com