21. fractal!
inkdesign!
studio!
user centric design process!
1 2 3
6 4
5
7
FINAL
UE
Understand
requirements
Research to
develop insights1 2 Test and
validate3
Build creative
experiences4
User
testing5
Iterate and
refine6
Set creative
guidelines7
26. fractal!
inkdesign!
studio!
What makes a great design ?!
1. Talk benefits not features
2. Think in flows not screens
3. Doesn’t make the user think
4. Design for errors and not for success