UX design

Tanay Kumar
Tanay KumarCreative Director and Partner à Fractal ink Design Studio
BITS Pilani
Pilani	
  
presentation!
user!
experience!
design!
fractal!
inkdesign!
studio!
Introduction to UX!
User experience principles and
processes!
Design mantras!
Hands on experience!
fractal!
inkdesign!
studio!
push or pull ?
fractal!
inkdesign!
studio!
where
does this
belong
Kitchen or my living room!
fractal!
inkdesign!
studio!
match the following
fractal!
inkdesign!
studio!
technology changes rapidly
people change slowly
fractal!
inkdesign!
studio!
i just need to
wash my clothes
fractal!
inkdesign!
studio!
which
one to buy
Microwave panel!
fractal!
inkdesign!
studio!
beautiful
design
Does it really help?!
fractal!
inkdesign!
studio!
what makes a
good product
fractal!
inkdesign!
studio!
a bit of
insight
can help solve big
problems!
fractal!
inkdesign!
studio!
hardware
agony
fractal!
inkdesign!
studio!
DEVICES
Device agnostic
fractal!
inkdesign!
studio!
touch first
TOUCH DEVICE
POINTING
DEVICE
MOBILE FIRST THOUGHT
fractal!
inkdesign!
studio!
What is usability?!
How can you improve usability of
any product ?!
How do you evaluate a product ?!
fractal!
inkdesign!
studio!
Usability is the measure of ease of use and 
learnability of a human-made object
bad
 excellent
good
neutral
What is usability?!
fractal!
inkdesign!
studio!
What is usability?!
How can you improve usability of
any product ?!
How do you evaluate a product ?!
fractal!
inkdesign!
studio!
Think from your users’ perspective.
“You are not the user…neither is your boss”
fractal!
inkdesign!
studio!deliver
design
discover
User Centric Approach
user
needs
user
experience
user
goals
user
knowledge
fractal!
inkdesign!
studio!
How do you evaluate a product or
a system ?!
fractal!
inkdesign!
studio!
user centric design process!
1 2 3
6 4
5
7
FINAL
UE
Understand
requirements
Research to
develop insights1 2 Test and
validate3
Build creative
experiences4
User
testing5
Iterate and
refine6
Set creative
guidelines7
fractal!
inkdesign!
studio!
design
mantras
fractal!
inkdesign!
studio!
What is design?!
What makes a great design ?!
Is there a process?!
fractal!
inkdesign!
studio!
Design	
  	
  can	
  	
  change	
  	
  businesses
Design is more than pretty pictures
fractal!
inkdesign!
studio!
Design is an art of creatively solving
problems!
fractal!
inkdesign!
studio!
What makes a great design ?!
1.  Talk benefits not features
2.  Think in flows not screens
3.  Doesn’t make the user think
4.  Design for errors and not for success
fractal!
inkdesign!
studio!
Make it obvious what’s
clickable
fractal!
inkdesign!
studio!
Study your target audience
fractal!
inkdesign!
studio!
thank
you
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UX design