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Woobbee Bubble Tea Expansion Plan

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Woobbee Bubble Tea Expansion Plan

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Woobbee Bubble Tea is a bubble tea cafe opened by Ms Irene Low and is based in Singapore. (Website: http://www.woobbee.com/en/). Since its opening in 2010, Woobbee Bubble Tea has opened 3 outlets, one at Tanjong Pagar Plaza, one at Shaw Towers and the latest outlet at Hougang.

This deck of PowerPoint slide is a simple expansion plan for Woobbee Bubble Tea to Malaysia. It covers four main components, the background information of Woobbee Bubble Tea, 4 reasons to expand to Malaysia, extensive research and a 3 year expansion plan into Malaysia.

Many thanks to http://itseugene.me for advice on slides design.

Woobbee Bubble Tea is a bubble tea cafe opened by Ms Irene Low and is based in Singapore. (Website: http://www.woobbee.com/en/). Since its opening in 2010, Woobbee Bubble Tea has opened 3 outlets, one at Tanjong Pagar Plaza, one at Shaw Towers and the latest outlet at Hougang.

This deck of PowerPoint slide is a simple expansion plan for Woobbee Bubble Tea to Malaysia. It covers four main components, the background information of Woobbee Bubble Tea, 4 reasons to expand to Malaysia, extensive research and a 3 year expansion plan into Malaysia.

Many thanks to http://itseugene.me for advice on slides design.

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Woobbee Bubble Tea Expansion Plan

  1. 1. WOOBBEE EXPANSION PLANS
  2. 2. BACKGROUND INFORMATION
  3. 3. 1 HISTORY 2 TARGET MARKET 3 MARKETING
  4. 4. HISTORY
  5. 5. Founded by MS IRENE LOW in 2010
  6. 6. 1st Outlet at TANJONG PAGAR
  7. 7. 2nd Outlet at BEACH ROAD
  8. 8. TARGET MARKET
  9. 9. TARGET MARKET Executives Teenagers Age: 15 to 29
  10. 10. MARKETING
  11. 11. MARKETING TOOLS LOYALTY CARD FACEBOOK NEWS LETTER REVIEWS
  12. 12. WHERE CAN WOOBBEE EXPAND TO?
  13. 13. KUALA LUMPUR
  14. 14. 4 REASONS TO ENTER KUALA LUMPUR
  15. 15. 1 DENSITY OF POPULATION 2 POPULATION - AGE 3 GDP PER CAPITA 4 PEOPLE LOVE TEA!!!
  16. 16. DENSITY OF POPULATION Pop/Sq m² Singapore VS Kuala Lumpur 9,000 9,047 8,000 7253 7,000 6696 6,000 6012 5,000 4713 5374 Kuala Lumpur 3784 4,000 4679 Singapore 3603 3,000 1980 1991 2000 2010 2020 (estimated)
  17. 17. DENSITY OF POPULATION Pop/Sq m² 9,000 AVERAGE GROWTH IN Singapore VS Kuala Lumpur 9,047 8,000 POPULATION YEARLY 2.20% 7253 7,000 * 6696 6,000 6012 5,000 4713 5374 Kuala Lumpur 3784 4,000 4679 Singapore 3603 3,000 1980 1991 2000 2010 2020 (estimated) *Including Year 2020 estimate
  18. 18. POPULATION - AGE Age Range % of total population 25 - 29 11.9% 20 - 24 11.3% 15 - 19 8.8% 10 - 14 7.1% 5-9 7.7% 0-4 7.9% 5% 10% 15%
  19. 19. POPULATION - AGE Age Range CURRENT TARGET MARKET 25 - 29 11.9% % of total population (15 years old to 29 years old) 20 - 24 11.3% 32.0% 15 - 19 8.8% 10 - 14 7.1% of population 5-9 7.7% 0-4 7.9% 5% 10% 15%
  20. 20. POPULATION - AGE Age Range FUTURE TARGET MARKET 25 - 29 11.9% % of total population (15 years old to 29 years old) 20 - 24 11.3% 22.8% 15 - 19 8.8% 10 - 14 7.1% of population 5-9 7.7% 0-4 7.9% 5% 10% 15%
  21. 21. GDP PER CAPITA POPULATION Year % growth in GDP per capita 2010 8.60% 2009 1.96% 2008 2.42% 2007 11.27% 5% 10% 15%
  22. 22. GDP PER CAPAITA POPULATION Year AVERAGE GROWTH IN GDP% growth in GDP per capita PER CAPITA 2010 8.60% 5.99% 2009 1.96% 2008 2.42% 2007 per year 11.27% 5% 10% 15%
  23. 23. HOW OFTEN DO YOU DRINK TEA? * 64.3% Yes No *Information taken from Euromonitor
  24. 24. HOW OFTEN DO YOU DRINK TEA? * HIGH ACCEPTANCE FOR TEA 64.3% Yes No *Information taken from Euromonitor
  25. 25. EXTENSIVE RESEARCH
  26. 26. 1 COMPETITORS 2 MENU 3 PRICING
  27. 27. COMPETITORS
  28. 28. 3 MAJOR COMPETITORS COOL BLOG CHATIME GONG CHA
  29. 29. FACTS ABOUT COOLBLOG 1. Founded in 2005 2. As of 2011 has 150 stores in Singapore and Malaysia 3. Prices of drink start from as low as MYR$1.80
  30. 30. FACTS ABOUT CHATIME 1. Founded in 2005 in Taiwan 2. In Oct 2010, opened its 1st Chatime Malaysia outlet 3. As of Dec 2012 has 64 stores 4. Cheapest drink starts from MYR$4.90
  31. 31. FACTS ABOUT GONG CHA 1. Founded in 2006 in Taiwan, Kaohsiung 2. Opened its first outlet in Malaysia in 2011 3. As of Dec 2012 has 15 stores 4. Cheapest drink starts from MYR$3.90
  32. 32. MENU
  33. 33. TYPES OF TEA FLAVOURS FROTHY FLAVOURED BUBBLE TEA MILK TEA CLASSIC SPECIALTY TEA MILK TEA
  34. 34. FRUITY SPECIALTY CLASSIC TEA CLASSIC TEA COCOA & JUICES & COFFEE YOGURT SPINS INFUSION & NON-CAFFEINE
  35. 35. ALL ITEMS OF THE MENU
  36. 36. ALL ITEMS OF THE MENU FROTHY BUBBLE TEA
  37. 37. PRICING
  38. 38. 1. BLACK TEA WITH MILK SGD$2.20
  39. 39. SGD$2.20 1. Convert MYR$5.50
  40. 40. 8 out of 10 respondents are willing to pay OK!! No…
  41. 41. 8STICK TO out of 10 respondents are willing to pay OK!! No… SAME PRICE
  42. 42. 3 YEAR EXPANSION PLAN
  43. 43. 1 PRE-LAUNCH 2 FIRST YEAR 3 SECOND YEAR 4 THIRD YEAR 5 BUDGET
  44. 44. PRE-LAUNCH
  45. 45. SOCIAL MEDIA
  46. 46. FACEBOOK
  47. 47. Woobbee MY @Woobbeemy Follow us to get a wide range of promotions Woobbee MY http.woobbee.en.com.my @woobbeemy Woobee @wobbee Woobee @wobbee
  48. 48. Woobbee MY @Woobbeemy Follow us to get a wide range of promotions TWITTER Woobbee MY http.woobbee.en.com.my @woobbeemy Woobee @wobbee Woobee @wobbee
  49. 49. WEBSITE
  50. 50. 1 st YEAR
  51. 51. OPTIMUM LOCATION
  52. 52. BUKIT BINTANG SHOPPING DISTRICT
  53. 53. PAVILION MALL KUALA LUMPUR
  54. 54. FACTS ABOUT PAVILION 1. Opened in 2007 2. Has 4 component, office, retail, residential and a proposed hotel site 3. There are more than 450 stores in Pavilion
  55. 55. TARGET MARKET Executives Teenagers
  56. 56. COLOUR SCHEME - Light Yellow - Gold - Black
  57. 57. ESTIMATED TIME: 2 MONTHS
  58. 58. 2nd YEAR
  59. 59. LOYAL FAN BASE
  60. 60. LOYALTY CARD
  61. 61. RECAP: FROTHY BUBBLE TEA
  62. 62. NEW MILK TEA
  63. 63. ALISHAN TEA WITH MILK MYR$5.90
  64. 64. ESTIMATED TIME: 5 MONTHS
  65. 65. 3rd YEAR
  66. 66. SURIA KLCC
  67. 67. FACTS ABOUT SURIA KLCC 1. Opened in 1998 2. Located at the base of Petronas Twin Towers, Malaysia’s biggest commercial office building 3. There are more than 400 stores in Suria KLCC
  68. 68. TARGET MARKET Executives
  69. 69. STORE CONCEPT
  70. 70. COLOUR SCHEME - Light Yellow - Gold - Black
  71. 71. ESTIMATED TIME: 5 MONTHS
  72. 72. BUDGET
  73. 73. RENT RENOVATE $1,000,000 $150,000 OTHERS R&D LABOUR $250,000 $50,000 $50,000
  74. 74. RENT TOTAL BUDGET: RENOVATE $1,000,000 $150,000 $1.5 MILLION OTHERS R&D $50,000 LABOUR $250,000 $50,000
  75. 75. Q&A TIME
  76. 76. PLEASE SAY YES!

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