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SELLER PRESENTATION
Exit Seller Presentation
EXIT KINGDOM REALTY
• A full service real estate brokerage firm that focuses on maintaining professional
  real estate service for our customers and clients by treating them as an extension
  of our family

• Ranked #1 in Residential Homes sold in 2007, 2008 & 2009 in our market area
  with lower days on the market than the average brokerage

• Specialize in residential, co-ops, condos, land & commercial properties for over
  21 years
WHY EXIT KINGDOM REALTY?
• We provide extensive and diverse marketing campaigns in multiple languages

• Our team actively search, discover and position only opportunities that will
  benefit you through our comprehensive market research and marketing
  campaigns

• Brand awareness, trust & customer loyalty in community

• Full knowledge of all aspects of real estate

• Ability to get the work done faster – saving your time and money
I lived in New York City for more than 10 years and
know the different characteristics and benefits of
each of its neighborhoods. With a degree in
communication design from Parsons The New
School for Design, I has a knee understanding of
advertising and marketing. Before joining Exit
Kingdom Realty I worked as Branding Director at
branding agency in Manhattan, where I handled
domestic and international brands for fortune 500
companies, built brand equities and increased the
new business opportunities.
HOW CAN WE HELP?
• High tech virtual office sales force

• Open 7 days a week, 10 hours a day

• We contact every agent after they show your home and keep track of all the
  comments about your property

• Closing coordinator will help facilitate closing, eliminate unnecessary delays,
  keeps sellers informed and ensures a timely closing

• Offers more personalized service that provides a comfort zone for both parties
HOW TO ACHIEVE YOUR GOAL?
40% OF BUYERS COME FROM BRAND NAME




  EXIT is one of North America’s fastest growing real estate companies!
WHERE BUYERS COME FROM?


     Local Buyers                                                 Out-of-Town



       21                                                              75
                                                              11
12                          50%
                            21%
                                      Agents
                                  Internet/Other
                                                   61%
                                                   13%
                            12%        Ads         11%   15
                            17%     Yard Signs     15%

17                  50                                                          50




                Ads and lawn signs don’t sell your home, we do…
85% OF BUYERS START THEIR SEARCH ONLINE
Exit Seller Presentation
THE BEST WAY TO SELL YOUR HOME
• REALTOR.com® offer millions of homes spanning all 50 states and thousands of
  cities and towns representing over 800 MLSs in the United States

• Over 2700 cooperating offices with 23,500 members who follow a strict code
  of ethics

• Buyers can gain access to REALTOR.com’s® expansive database of real estate
  listings, homes for sale, and other real estate property currently on the market

• Studies show that home sellers who use a REALTOR® to represent them
  generally get a better price than those who sell the home themselves
Exit Seller Presentation
THE BEST WAY TO SELL YOUR HOME
• Access controlled and granted through Exit Kingdom Realty

• Ability for buyers and sellers to search for homes like a realtor

• Full awareness of new competing listings & price changes

• Access to sold homes as they close and how much they sold for

• Keeps the sellers well informed and educated on market conditions and activity
THE STRATEGY TO SUCCESS
90% MARKETING EFFECTIVENESS
   DEPENDS UPON PRICING!

  • Makes competing homes look like better values

  • Reduces agent and buyer interest

  • Can lead to mortgage rejection and critical lost time
TIME IS OF THE ESSENCE


• Market your home strategically and effectively

• Consider offering incentives such as new appliances,
  a furniture allowance or paying for closing costs or
  interest points
WE NEED TO TAKE FULL ADVANTAGE OF YOUR
       “WINDOW OF OPPORTUNITY”


            100

            90

            80

            70

            60

 Activity   50

            40

            30

            20

            10

             0
                  1   2   3   4   5      6      7       8       9   10   11   12   13
                                      Time on market in weeks
Exit Seller Presentation
THE PRICING PYRAMID

Asking price in relation to                     Percentage of prospective
market value                                    buyers who will look at property




        +15%                                                    10%


        +10%                                                    30%

        Market Value                                            60%


        -10%                                                     75%

        -15%                                                     90%




               A competitive price will generate more showings!
HOW TO GENERATE MORE BUYERS?



                                         THIS
                                       PROPERTY
         YOUR HOME                     GET SOLD
                                         FIRST




Listed     Listed    Listed   Listed    Listed
 $299       $400      $292     $295      $284
WHY ARE OTHER AGENTS SO IMPORTANT?



                  75

                                Nationally, only small percentage of
                                all homes are sold by listing agent

                                75% Other Agents
                                25% Listing Agents


  25




       Source: National Association of REALTORS®
HOW TO SELL YOUR HOME FASTER?



                                                                           THIS
                                                                         PROPERTY
                      YOUR HOME                                          GET SOLD
                                                                           FIRST




4% commission        2% commission   5% commission      3% commission   6% commission




            30/70 Split                        50/50 Split
   Broker                 Listing                                          Buying
                          Agent               Low incentive                Agent
SELLING A HOME IS A COMPLEX PROCESS
 MARKET         LISTING       PRICING         MERCHANDISING       YARD SIGN        MULTIPLE LISTING
 ANALYSIS                                                                              SERVICE




 NEWSPAPER        EXCLUSIVE          SELLER        OFFICE          INTERNET       MOBILIZE
    ADS           MARKETING         UPDATES        TOUR/          MARKETING        OTHER
                    TOOLS                         CARAVAN                      BROKERS/AGENTS


BROKER/PUBLIC      SELLER         LOCAL BUYER       OUT-OF-TOWN        PERSONAL         NEGOTIATING
   OPENS          UPDATES          CONTACTS        BUYER CONTACTS      REFERRALS



   PRESENTING      ASKING THEM           HANDLING       SHOWING       QUALIFYING         SELLER
    THE OFFER        TO BUY             OBJECTIONS                      BUYS            UPDATES



     PURCHASE         SECURING           SELLER        INSPECTIONS        CLOSING         SOLD
    AGREEMENT         FINANCING         UPDATES
YOU ARE HELPING WITH
     A GREAT CHARITY

• A portion of the proceeds from all transactions closed by
  EXIT is applied to our charitable fund

• Over $1,600,000 donated to Habitat for Humanity
THANK YOU.




Prepared by: Anthony Tam   Licensed Real Estate Salesperson   T. 917-671-6717   atam@exitkingdomrealty.biz

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Exit Seller Presentation

  • 3. EXIT KINGDOM REALTY • A full service real estate brokerage firm that focuses on maintaining professional real estate service for our customers and clients by treating them as an extension of our family • Ranked #1 in Residential Homes sold in 2007, 2008 & 2009 in our market area with lower days on the market than the average brokerage • Specialize in residential, co-ops, condos, land & commercial properties for over 21 years
  • 4. WHY EXIT KINGDOM REALTY? • We provide extensive and diverse marketing campaigns in multiple languages • Our team actively search, discover and position only opportunities that will benefit you through our comprehensive market research and marketing campaigns • Brand awareness, trust & customer loyalty in community • Full knowledge of all aspects of real estate • Ability to get the work done faster – saving your time and money
  • 5. I lived in New York City for more than 10 years and know the different characteristics and benefits of each of its neighborhoods. With a degree in communication design from Parsons The New School for Design, I has a knee understanding of advertising and marketing. Before joining Exit Kingdom Realty I worked as Branding Director at branding agency in Manhattan, where I handled domestic and international brands for fortune 500 companies, built brand equities and increased the new business opportunities.
  • 6. HOW CAN WE HELP? • High tech virtual office sales force • Open 7 days a week, 10 hours a day • We contact every agent after they show your home and keep track of all the comments about your property • Closing coordinator will help facilitate closing, eliminate unnecessary delays, keeps sellers informed and ensures a timely closing • Offers more personalized service that provides a comfort zone for both parties
  • 7. HOW TO ACHIEVE YOUR GOAL?
  • 8. 40% OF BUYERS COME FROM BRAND NAME EXIT is one of North America’s fastest growing real estate companies!
  • 9. WHERE BUYERS COME FROM? Local Buyers Out-of-Town 21 75 11 12 50% 21% Agents Internet/Other 61% 13% 12% Ads 11% 15 17% Yard Signs 15% 17 50 50 Ads and lawn signs don’t sell your home, we do…
  • 10. 85% OF BUYERS START THEIR SEARCH ONLINE
  • 12. THE BEST WAY TO SELL YOUR HOME • REALTOR.com® offer millions of homes spanning all 50 states and thousands of cities and towns representing over 800 MLSs in the United States • Over 2700 cooperating offices with 23,500 members who follow a strict code of ethics • Buyers can gain access to REALTOR.com’s® expansive database of real estate listings, homes for sale, and other real estate property currently on the market • Studies show that home sellers who use a REALTOR® to represent them generally get a better price than those who sell the home themselves
  • 14. THE BEST WAY TO SELL YOUR HOME • Access controlled and granted through Exit Kingdom Realty • Ability for buyers and sellers to search for homes like a realtor • Full awareness of new competing listings & price changes • Access to sold homes as they close and how much they sold for • Keeps the sellers well informed and educated on market conditions and activity
  • 15. THE STRATEGY TO SUCCESS
  • 16. 90% MARKETING EFFECTIVENESS DEPENDS UPON PRICING! • Makes competing homes look like better values • Reduces agent and buyer interest • Can lead to mortgage rejection and critical lost time
  • 17. TIME IS OF THE ESSENCE • Market your home strategically and effectively • Consider offering incentives such as new appliances, a furniture allowance or paying for closing costs or interest points
  • 18. WE NEED TO TAKE FULL ADVANTAGE OF YOUR “WINDOW OF OPPORTUNITY” 100 90 80 70 60 Activity 50 40 30 20 10 0 1 2 3 4 5 6 7 8 9 10 11 12 13 Time on market in weeks
  • 20. THE PRICING PYRAMID Asking price in relation to Percentage of prospective market value buyers who will look at property +15% 10% +10% 30% Market Value 60% -10% 75% -15% 90% A competitive price will generate more showings!
  • 21. HOW TO GENERATE MORE BUYERS? THIS PROPERTY YOUR HOME GET SOLD FIRST Listed Listed Listed Listed Listed $299 $400 $292 $295 $284
  • 22. WHY ARE OTHER AGENTS SO IMPORTANT? 75 Nationally, only small percentage of all homes are sold by listing agent 75% Other Agents 25% Listing Agents 25 Source: National Association of REALTORS®
  • 23. HOW TO SELL YOUR HOME FASTER? THIS PROPERTY YOUR HOME GET SOLD FIRST 4% commission 2% commission 5% commission 3% commission 6% commission 30/70 Split 50/50 Split Broker Listing Buying Agent Low incentive Agent
  • 24. SELLING A HOME IS A COMPLEX PROCESS MARKET LISTING PRICING MERCHANDISING YARD SIGN MULTIPLE LISTING ANALYSIS SERVICE NEWSPAPER EXCLUSIVE SELLER OFFICE INTERNET MOBILIZE ADS MARKETING UPDATES TOUR/ MARKETING OTHER TOOLS CARAVAN BROKERS/AGENTS BROKER/PUBLIC SELLER LOCAL BUYER OUT-OF-TOWN PERSONAL NEGOTIATING OPENS UPDATES CONTACTS BUYER CONTACTS REFERRALS PRESENTING ASKING THEM HANDLING SHOWING QUALIFYING SELLER THE OFFER TO BUY OBJECTIONS BUYS UPDATES PURCHASE SECURING SELLER INSPECTIONS CLOSING SOLD AGREEMENT FINANCING UPDATES
  • 25. YOU ARE HELPING WITH A GREAT CHARITY • A portion of the proceeds from all transactions closed by EXIT is applied to our charitable fund • Over $1,600,000 donated to Habitat for Humanity
  • 26. THANK YOU. Prepared by: Anthony Tam Licensed Real Estate Salesperson T. 917-671-6717 atam@exitkingdomrealty.biz