Pamela muldoon managing social media worksheet 4 12

“The internet has turned what used to be a controlled, one-way message into real-time
dialogue with millions.”
~Danielle Sacks, Writer, Fast Company

Social Networking: Connecting and building relationships with other people

Social Media: The internet applications or platforms often used to socially network with other people

In the past, we connected to a business in this order:
*Brand
*Message
*People

Today, we connect to a business in this order:
*People
*Message
*Brand

Pamela Muldoon Next Stage Media Group pam@nextstagemediagroup.com
Content & New Media Marketing 763.670.7238 www.nextstagemediagroup.com

LinkedIn: http://www.linkedin.com/in/pamelamuldoon
Facebook: www.facebook.com/pamelamuldoon Twitter: @pamelamuldoon
Facebook Fan Page: www.facebook.com/NextStageMediaGroup @NextStageMedia
Facebook Fan Page: www.facebook.com/ContentMarketing360 @NextStageRadio

Just like any marketing strategy, you must consider two things when choosing to participate with a
Social Media platform:
1) Can I reach my Target Audience with this platform?
2) Am I willing to put in the time to learn how to engage on this platform?

LinkedIn
 LinkedIn has over 150 million members in over 200 countries and territories around the world.
 Average user age 25-55 (average age is 44)
 A new member joins LinkedIn approximately every second, and about half of the members are outside the
U.S.
 Executives from all Fortune 500 companies are LinkedIn members.
 More than 2 million companies have LinkedIn Pages

Facebook
 More than 833 million active users
 Average user age 18-44; women fastest growing population (average age is 38)
 50% of our active users log on to Facebook in any given day
 Average time spent on Facebook per user is 55 minutes

Twitter
 Twitter has over 475 million user accounts
 Average user age is 18-44 (average age is 39)
 55% of active users use Twitter via a mobile device
 1 Billion Tweets are posted weekly

YouTube/Video
 More than 800 million unique users worldwide per month
 Average user 18-54 (broad demographic)
 More video is uploaded to YouTube in 30 days than the 3 major US networks created in 60 years
 60 hours of video are uploaded every minute; or one hour of video is uploaded every second

Google+
 More than 90 million users
 70% male; 30% female
 Google+ Business Pages launched 11/7/11

Pinterest
 More than 10 million users
 97% of users are women
 American users of the social network spend an average of one hour and 17 minutes on the site, well ahead of
Twitter (36 minutes), LinkedIn (17 minutes), and Google+ (six minutes).
 Top interests on Pinterest in the U.S.: crafts, gifts, hobbies/leisure, interior design, fashion
designers/collections.



LinkedIn
Build Out Your Profile
 Headline
 Current Employment
 Past Employment
 Recommend Others; Get Recommendations
 Keep Your Summary Short & Easy To Read

Grow Your Network
 Search for those you know
 Use your current connections to get more connections
 Use Advanced Search to find individuals you want to meet

Join Relevant Groups
 Industry Related
 Client Industries
 Alma Mater
 Interests/Hobbies

Companies
 Complete your company profile
 Showcase Career opportunities, products/services
 Share your profile with your network

Learn Additional Applications
 Answers
 WordPress Blog
 Events
 Reading List by Amazon
 Polls
 Slideshare
 Portfolio Display



“You cannot manage time, you can only manage yourself inside of time.”
Pamela Muldoon, Next Stage Media Group

Tips To Better Manage The Social Media Process
Learn one platform at a time
 Go back to your Target Audience and choose the a platform that makes the sense
 Develop a plan with this platform; set up your benchmarks & definition of success
 Consistently provide content for a minimum of 90 days

Create a 12-month Topic Calendar (attached)
 Map out the high level 12-month topics in your industry
 Then go back and map out specific times of the year your business does something special
 Think 12-months>90 days>30 days

Create a Social Media Conversation Calendar
 Write out 80% of your status updates 2 weeks to 30 days in advance
 The other 20% should be real-time conversation
 Take these conversations from your 12-month Topic Calendar

Use a 3rd Party Application
 Recommendations: HootSuite www.hootsuite.com or Sprout Social www.sproutsocial.com
 Aggregate all of your social platforms into one place for easier monitoring
 Respond to direct comments, questions, shares, RT’s, etc… within 24 hours
 Auto post the 80% from your Social Media Conversation Calendar

Set a Timer
 Create consistency by setting up the times of day you will be on your social platform
Ex: 7:00am 15 minutes
12:00pm 15 minutes
4:30pm 15 minutes
 Set a time to ensure you stick with your intention
 You may be M-F 9-5pm, but is your target audience? Working the platforms is like any other
marketing strategy; it’s not about you, it’s about your target audience.

Outsource implementation
 When your time budget is more expensive than your money budget you need to consider
outsourcing.
 Hire a marketing person who understands how social works. Having a marketing professional
who understands traditional & digital will better leverage the investment you make.
 Don’t base your decision on age or technology use. Do not trust your brand to an intern.
Social Media requires the voice of your business with someone savvy in handling consumer
interactions.



Pamela muldoon managing social media worksheet 4 12

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