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This document of COM 345 Week 2 Quiz consists of:
1. There are two kinds of radio news releases. One is the
radio reader. What is the other?
Radio flier
Talkinghead
Soundbitestory
Factual releases
2. What is the name of one of the four modelsof public
relationsdefined by Grunig and Hunt that focuses on gaining
favorable publicityfrom the news media?
Press agentry model
Public information
Two-way asymmetrical model
Two-way symmetrical model
3. In all news releases whether paper, e-mail or otherwise,
with writer shouldfocus on who?
The photographer
The audience
The information
The critics
4. In the media business, VNR stands form what?
Very Nice Reporting
Virtual New Reality
Volume Not Reality
Video News Releases
5. What is the wrong time to attempt to call a news

2. journalist?
Daily deadlinetimes
Lunch time
During morning media meetings
First thing in the morning
6. What is one advantageof using a
Business - General Business
Week 1 Complete
Careers in Media Writing. From this week’s readingsand
searching the Internet, create a list of possible careers in the
field of media writing and discuss the different technologies
that are used in those careers. Include at least one online
outside source, preferably not one that has already been
used in a fellow student’s posting.
Toolsin MediaWriting. Select one of the careers from the list
you created for the previous discussion forum and discuss
the variety of tools that are used in that job for content
creation, editing and proofreading.
Week 2 Complete
CommunicationDocuments. Why is it important to
thoroughly research the information that will go in a
communicationdocument prior to laying out the document?
Identifying Audience. Why is identifying audienceimportant
in the writing and editing processes? At what point should
you identifyyour audience in these processes? Provide
examples of when you recently wrote for two different
audiences. What influencedid your audiencehave on your
writing?
Audience Awareness Activity. Choose three pieces of media
communicationtargeted to three different audiences.Use

3. Web sites, onlinebrochures, onlinepromotionalpieces,
onlinenewspaper articles, and other media that are available
online.For each media communication,write a 100-word
paragraph that identifies the targeted audienceof the
communication.Examine the elements, both written and
visual, incorporatedinto the communicationfor its particular
audience.Explain whether or not these elements are
effective in targeting its audience, and whether you believe
the writer of the communicationhad a clear sense of who
the audienceis. Include the URL for each media
communication.
Cite your resources in text and on the reference page. For
informationregarding APA samples and tutorials, visit the
Ashford Writing Center, withinthe Learning Resources tab on
the left navigationtoolbar, in your onlinecourse
Week 3 Complete
Event Information. Research informationabout an upcoming
event of your choice. Discuss at least three different forms of
media that the target audience might use to find more
informationabout the event.
Reaching your Target Audience. Why is it important to use
multipleforms of communicationwhen trying to reach a
target audience?What would be the risks of only using one
form of media communication?
Final Project Prep. In preparationfor your final project, begin
researching magazines—in print or online—thatinterest you.
Select 1-2 feature stories that would be good models for your
final project. You may choose to write a Feature Story that
will add to what has already been written, or you may be
inspired to write on a different topic. Write a proposal (1-2
pages) that includes what you think is known about the topic,

4. what you think may be new, how you will research it
(electronic resources, interview key subjects, etc.), who your
audienceis, and what your writing style, tone, etc. will be.
Include a list of sources you may need to write your Feature
Story and provide a brief summary for each source. (1 page).
Week 4 Complete
Using MediaWriting Tools. From this week’s readings and
searching the Internet, create a list tools that are used in the
field of media writing. Include at least one online outside
source, preferably not one that has already been used in a
fellow student’s posting. Explain which of the toolson their
list you have already used and which of them you would be
comfortable with trying and why.
Editing for Different Media.How does the medium in which
you are communicatingyour message influence your writing
and editing styles? To illustrate yourpoints, provide
examples of how writing and editing for one medium might
differ or be similarto another medium.
Editing Activity. Edit the copy below, targeted for a local
community newspaper. Proofread the copy carefully for
grammar and writing mechanicsdiscussed in Appendices A, B
and C. You may also refer to your Ashford-approved style
guide and the resources found at the Ashford Writing Center.
Remember that you cannot change direct quotes. Revise the
article per above, and divideit into six to eight paragraphs.
Week 5 Complete
Font Types. Discuss why it is important to use more than one
type of font in layout design? Consider and cite an example
of a piece of media that uses font types effectively; explain
why it is effective. On the other hand, what are the dangers
of using too many fonts in one layout design? Consider and

5. cite an example of a piece of media that uses font types
ineffectively;explain why it is ineffective.
Graphics. Why are graphics important to layout design? How
do use of graphicschange across media? What factors or
strategies inform the use of graphics? Consider purpose and
audience.(For example, use of graphics in a business
presentation or document vs. use of graphics in
advertisements during a major sporting event?).
Focus of the FinalProject
Students will write a Feature Story (800-1,000 words) on a
topic and for a magazine of their choice. Thisproject requires
students to incorporate the major concepts discussed during
the course, such as applyingvariousmedia communication
tools, identifyingaudience,gathering informationand
research, and understandingthe editing process. The Feature
Story should demonstrate a student’s comprehension of the
readings and class discussions as well as the implicationsof
new knowledge in the field of media writing and editing.
If your campus library offers a workshop on research skills,
sign up for it. Developingyour skills in researching for
informationwill make yourlife easier as you tackle difficult
assignments in your courses. The informationthat you find is
of better qualitythat what you can find by just searching
through a search engine on the web....
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