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PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"

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Five Higher Ed Dirty Words You Need to Know Penelope Sawyer, TargetX Annemarie Nagle, TargetX
CUSTOMER
Who are they? Do you feel like you know them? CUSTOMER
The person who knows isn’t in the building CUSTOMER
EXPERIENCE
Not just the experience with your admissions staff... EXPERIENCE
EXPERIENCE
SALES
Know your value proposition SALES
Always be closing Always be learning SALES
COMPETITION
Check your institutional ego at the door. COMPETITION
● What is their profile? ● Why do we lose students to them? ● How do we differentiate? COMPETITION
PARENTS! (you know you love it)
P*%$#TS
Not buying what you’re selling PARENTS
● Create a customer profile ● Be a champion for experience (and retention) ● Know your competition ● Tools. Talent. Training. Whatthe?!
Any suggestions?
Thank You

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