1. (
CIS120
–
Introduction to Information Technology
) (
Training Presentation
)
Due: Midnight Sunday of Unit 5.
One of the contractual requirements for an ERP upgrade is to
provide a training for new employees and interns explaining the
system architecture and networking design.
Create a PowerPoint presentation that you would use during the
training.
The requirements for your presentation are:
· Describe the seven layers of the OSI model and how they
interact with the connected layers.
· Discuss seven hardware or software components (one for each
of the seven layers) of the customer’s network.
· Describe the significance of each component in the overall
information system.
· Describe the DHCP protocol and the importance it plays in the
enterprise network design.
· Using the “ipconfig /all” command, include a screenshot of the
IP configuration information for your PC (or similar Linux/Mac
commands).
· Explain the primary IP address and MAC address and the
difference between the two.
· Explain the DHCP lease information shown in the screenshot.

2. · Each slide should focus on one topic of the training (you can
have multiple slides per topic).
· Include speaking notes in the Notes section of each slide that
describe what you are going to say during the training.
· Each slide should contain no more than 5 bullets and should
include an image that represents the topic.
· You should have a minimum of 9 slides including a title slide
as the first slide and a reference slide as the last slide.
· All references should be in APA format.
Students: Be sure to read the criteria, by which your paper will
be evaluated, before you write, and again after you write.
Evaluation Rubric for Training Presentation
CRITERIA
Deficient
Proficient
Exemplary
0 – 21 points
22 – 28 points
29 - 35 points
Topic Descriptions
Does not provide an adequate presentation of each topic or some
topics are missing.
Each topic is presented in one or more slides but may lack some
detail or may have used more than 5 bullets per slide.
Each topic is clearly presented in one or more slides and no
more than 5 bullets per slide.
Speaking Notes
Inadequate or missing slide notes.
Slides notes address the main ideas of the topic bullets but lack
some detail.
Slides notes completely address the main ideas of the topic
bullets.

3. 0 – 6 points
7 – 8 points
9 – 10 points
Research based
Does not utilize research to support paper.
Research is included but not applied or properly referenced.
Research is applied and properly cited.
Meets length objectives
Falls significantly short of length
Short of length objective
Meets or exceeds length objective.
Clear and professional writing and format
Errors impede professional presentation; guidelines not
followed
Few errors that do not impede professional presentation
Writing and format is clear, professional, APA compliant, and
error free
College of Business Administration
MGT201- Marketing Management
Assignment-3
Total Grades for the assignment – 05
Due Date- End of Week-13th
Learning Outcomes:
· Demonstrate a thorough understanding of an integrated
marketing communication plan, which includes promotional
strategies and measures of effectiveness (Lo 1.6 & 1.7).
· Utilize strong analytical skills and tools to develop objective
and effective marketing plan (Lo 4.3 & 4.5).
DEVELOP A CREATIVE BRIEF
A creative brief is a structured document whose purpose is to
communicate quickly and concisely to anyone who might be

4. involved in the creation of promotional materials for a product.
The key to making the project a success starts with having a
thorough and well-thought-out creative brief. It explains the ins
and outs of a project for the creative team, agency, or designer
who will be working on it. It is like a blueprint for your project
that not only helps the creative team but also will help you as
you shape the overall strategy and goals for the project. It will
also make the whole process smoother and more efficient, and
most likely save your money in the long run.
Assignment Questions:
Write a 3-4 page creative brief directed to an outside marketing
or advertising agency for the purpose of promoting your (Bed &
breakfast or Small hotel).
The items below are the subheadings for your creative brief.
1. Describe your company
Provide context and background information on your company
to help the designer or creative team get a better understanding
of your business. Who are you and what services and/or
products do you offer? Include links to your website and any
other background material that might be helpful.
2. Explain your objectives
This is the most important part of the brief, and it is essential
that you think through your strategy and objectives completely
before you get the project underway. Why do you need this
project? What are you hoping to achieve with it? What are your
goals? Is there a problem you are trying to solve? How will you
measure success?
3. Define your target audience
Who is your customer? Whom are you trying to reach with this
project or campaign? Share demographic information about who
they are and any behavioral insights you may have on them.
4. Identify your competition
Who are your competitors? You may want to include an
overview of the competitive landscape and any trends or market
conditions affecting your industry. For this project, what are
your competitors doing as a point of comparison and as a point

5. of differentiation? For example, if you are refreshing your logo,
what types of logos and colors do your competitors use? You
can also include a few examples of designs you like or do not
like.
5. Include details on the tone, message, and style
The style and tone should be consistent with your brand and
will hinge on what the project is, what you are trying to
achieve, and what action you want your customers to take. To
help inform the messaging and ensure it aligns with your
objectives, be sure to include your strategic positioning and the
key messages that need to be addressed.
6. Provide the timing
If you have a timeline in mind for your project, include it in the
brief. During your kickoff meeting or initial conversations with
your designer, make sure to discuss the timeline and agree upon
a completion date.
7. Specify your budget
If you have a set budget for the project (which is often the
case), include it in the brief and discuss it with your designer. If
the designer’s estimate exceeds your budget, talk it over and
agree upon realistic expectations, deliverables, and project costs
before getting started.
8. List the key stakeholders
If other people on your team or within your organization need to
be included in the review process, provide their contact
information. You can also include how you would like to
receive deliverables and provide feedback. On Up work, the
Messages tool makes it easy to communicate and share files.
Assignment Regulations:
· This assignment is an individual assignment.
· All students are encouraged to use their own words.
· Referencing is necessary and student must apply APA
Referencing Style.
· Plagiarism in case of more than 30% will get zero grades.