This document provides information about Procter & Gamble (P&G), including: - P&G was founded in 1837 by William Procter and James Gamble in Cincinnati, Ohio. They began by making candles and soap. - Over the decades, P&G expanded its product portfolio and geographic reach through innovations like Ivory soap and Crisco. It became a global consumer goods leader. - Today P&G's mission is to provide superior quality products that improve lives and allow communities to prosper. It aims to be sustainable and reduce environmental impacts while driving growth and shareholder value.

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• We are……..
• Dynamic
• Introducing with Team
Member
• Team Leader
• Md. Tariqul Islam
• Team Member
• 1.Inmaj Hossain
• 2. Zahidul Alam
• 3. Panna Prokas
• 4. Kowsik Ahamed

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• Procter & Gamble
•
Touching lives,
• Improving Life
• About COMPANY
• Born:
• December 7, 1801
Herefordshire , England
• Died
• April 4, 1884 (aged 82)
Cincinnati, Ohio, USA
• Nationality: American
• Occupation: Candle maker and
industrialist
Co-funder of Procter & Gamble
• Relatives
• James Gamble (brother-in-law)
H e a d q u a r t e r s
C i n c i n n a t i , O h i o ,
U S A
William Procter

3. 3
• Logo
James Gamble
Born :
April 3, 1803
Enniskillen Northern
Ireland, United Kingdom)
Died:
April 29, 1891 (aged 88)
Cincinnati, Ohio, USA
Nationality: American
Occupation :Soap maker
and
industrialist
Co-funder of Procter &
Gamble Relatives William
Procter (brother-in-law)
1837
On April 12, 1837, William Procter and James
Gamble start making and selling their soap and
candles. On August 22,they formalize their business
relationship by pledging $3,596.47 apiece. The
formal partnership agreement is signed on October
31, 1837.
1850
The Moon and Stars begins to
appear in the 1850s as the
unofficial trademark of Procter
& Gamble.

4. 4
1862
DuringThe CivilWar,
Procter &
Gamble Is Awarded Several
ContractsTo Supply Soap
And
CandlesToThe Union
Armies.
1882
Harley ProcterConvinces
The
PartnersTo Allocate
$11,000
ToAdvertise Ivory
Nationally
ForThe FirstTime.
1915
The Company builds its first
manufacturing facility
outside
the United States, in
Canada.
Employing 75 people, the
plant
produces Ivory soap and
Crisco.
1917
U.S. Government requests
Gillette supply razors and
blades for the
entire U.S. Armed Forces
during WWI.
1923
CriscoSponsorsCooking Shows
On Network Radio, Placing P&G
AmongThe Medium’s
Advertising Innovators.
1926
In response to the growing
popularity of perfumed beauty
soaps, P&G introduces Camay

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1939
Just five months after the
introduction of television in
the U.S., P&G airs its firstTV
commercial (for Ivory Soap)
during the first televised
major
league baseball game.
1988
The Company
announces a
joint venture to
manufacture
products in China. This
is the
Company’s first
operation in
the largest consumer
market in
the world.

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We will provide products and
services of superior quality and
value that improve the lives of the
world's consumers. As a result,
consumers will reward us with
leadership sales, profit and value
creation, allowing our people, our
shareholders, and the communities
in which we live and work to
prosper.
“To be a leading consumer
goods company and to
improve the lives of world
consumers by providing
valuable and innovative
products”.
Reduce energy use at P&G
facilities and total CO2 20% per
unit of production by 2020.*
70% of all machine washing loads are
washed in cold water.
Reduce truck transportation
kilometers by 20% per unit of
production.
Reduce packaging by 20% per
consumer use.

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Remains on the cutting edge
of the industry.
 To be a thought leader within
each corporate function.
 To be the first consumer
goods company in USA.
Be competitive with other high
quality companies in order to
help, attract, motivate and
retain the talent needed to lead
and grow P&G’s business.
 Strive to be best in all areas
of strategic importance to the
company.

8. 8

9. 9
BCG matrix
Pantene
Gillette
Tide
Olay cheer

10. Financial Analysais
10
P&G at a Glance Financial Highlights
Amounts in millions, except per share amounts 2013 2012 2011 2010 2009
Net Sales $84,167 $83,680 $81,104 77,567 $75,295
Operating Income 14,481 13,292 15,495 15,732 15,188
Net Earnings attributable to Procter & Gamble 11,312 10,756 11,797 12,736 13,436
Net Earnings Margin from Continuing Operations 13.5% 11.1% 14.4% 14.0% 14.1%
Diluted Net Earnings per Common Share from Continuing Operations $ 3.86 $ 3.12 $ 3.85 $ 3.47 $ 3.35
Diluted Net Earnings per Common Share 3.86 3.66 3.93 4.11 4.26
Dividends per Common Share 2.29

11. Product Market Expansion Grid
Market Penetration
Product
Development
Market
Development
Diversifications
Existing
Markets
New
Markets
Existing Products New Products
P&G follow First Three Steps don’t follow diversification

14. CASE QUESTION ANALYSIS
What have been the key success factors for
P&G ?
 Dedicated and talented human resources,
 A reputation for honesty and trust,
 Prudent and conservative management philosophy,
 Innovation in superior quality of products at competitive prices,
and
 Substantial marketing expertise.

15. Global brand strategy and local, it must think global but act local, now the
effectiveness of TV ads is declining due to media fragmentation and use of
devices like TIVO that let viewer zap commercials.
Flight ads are that ad, which temporarily attracts the customers but doesn’t
say much about core values of the company or the product. An ad should
describe a brands personality and value driver, which drives the personality.
Most of the recent ads just endorsed by celebrities don’t much explain about
P&G value, in long run this may make people to forget what P&G stand for.
They should work to make values more fresh and relevant and study
alternatives for communications strategies.
They should find another ways to enter some countries that P&G doesn't
enter.

16. One of our goals is to maximize growth and profitability to create value for our
shareholders. Our efforts to achieve this goal are based on:
 (1) transforming our commercial models to focus on our customers’ value
potential and using a value-based segmentation approach to capture the
industry’s value potential,
 (2) implementing multi-segmentation strategies in our major markets to target
distinct market clusters divided by consumption occasion, competitive
intensity and socioeconomic levels;
 (3) implementing well-planned product, packaging and pricing strategies
through different distribution channels;
 (4) driving product innovation along our different product categories and
 (5) achieving the full operating potential of our commercial models and
processes to drive operational efficiencies throughout our company.

17. THANKS
THANKS

18. Any Question….???
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