4. Music Industry
The music industry or music production includes
compositions, recordings and performances of
music. (Rusbiz Librarian, April 24 2006).
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5. T-Series
• Founded in 1982 by Late Shri Gulshan Kumar.
• Initially, as an Audio Cassettes Recording Business.
• Offers three technologies via their website:
Online File Sharing (Music)
E-Commerce
ECRM
T-series, (2009)
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7. What is Online File Sharing ?
• Allows internet users to share files.
• Access from anywhere in this world.
• Via computer or mobile phone.
There are two type of File sharing.
Centralize
Decentralize.
(BPI British Record Industry, 2012)
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10. What is E-Commerce ?
• E-Commerce refers to the buying and selling of
goods (products and services) via the internet.
• Use in all technologies such as marketing,
Supplier Change Management and Online
transaction processing.
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11. What is ECRM ?
• Stands for Electronic Customer Relationship
Management.
• Strategy used to learn more about the customers’
needs and behaviours in order to develop stronger
relationships with them.
• Shopping patterns and behaviours as a conduit for
different business model specially B-2-C
transactions
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12. Benefits of Technologies for Industry
Online file sharing.
Data updating and maintains is easy.
Generate twin sources of revenue.
Reduce CD/DVD Manufacturing costs & man power.
Access & share important files 24/7 from any web connection.
E Commerce
Increase in revenue.
Improvement in the efficiency of transaction processes.
Support the launch of new products through the website.
Convenient Purchase.
ECRM
Help to build better interaction with customer.
Help to work according to customer needs.
Prompt Service.
Customer satisfaction
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13. Benefits of E-commerce
• Allowed people to carry out business
without the barriers of time, distance,
cost, physical effort etc.
• Reduction in buyers sorting out time
• Less time is spent in resolving invoices
• Reduces delivery time
• Reduces labour cost
• Reduces document preparation
13
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14. Benefits of ECRM
•Changed the shopping patterns in T-
series
•Increased Quality of the services
•Increased customer convenience
•Made customers repeat shopping
•Made communication very easy
•Reduced cost of communication
T-series, (2009)
14
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15. Benefits of Online Sharing
• Benefitted T-series for advertising their
own movies, albums for marketing.
• Social democracy
• Biggest advantage is Customer
convenience
• Reduce CD/DVD Manufacturing costs
& man power.
15
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16. Advantages for Organization
• ROI
• Competitive Advantage
• Customer Convenience
• Meet demand from suppliers
• Streamline Operations
(Wallace Wang, October 25, 2004)
16
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17. Demonstration of technology use for
T-Series
• Online File (Music)Sharing.
• E-Commerce
• ECRM.
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21. Challenges in 3 Technologies
Online file sharing.
Uploading and downloading speed.
Technological limitations.
Digital Piracy.
Lack of adequate security.
E Commerce
Limitations of the available bandwidth.
Low level Transaction Security.
Lack of Trustworthy systems for authentication and certification of payments.
Taxation government laws.
Credit Card penetration.
ECRM
Lack of trust in sharing customer information.
Hacking the server.
Absence of physical interaction.
Misunderstanding the customer problems. 21
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22. Future Prospective of 3
Technologies
Online file sharing.
Improvement in the technology.
Better bandwidth.
Expansion of usage in the industry.
Cloud.
E Commerce
Incorporation of QR Technology and Virtual Shopping.
Better Security.
New payment systems such as E Wallet and E Cash.
Acceptability by customers and government.
Use in the every aspect of the industry.
ECRM
Increased Trust in sharing information by the customers .
More customer interaction.
Better and secured Technology.
22
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23. Conclusion
• Better Technology and Performance.
• Customer Satisfaction and Interaction.
• Convergence.
• More Exposure using Social Media.
• Decrease in illegal downloads.
• Technologies in infant stage.
23
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24. Reference
• Bharati Dubey, (Aug 25, 2009), Delhi high court orders
Zee to pay T-Series, Retrieved on 25th May, 2012 from
http://articles.timesofindia.indiatimes.com/
2009-08-25/mumbai/28180970_1_t-series-zee-
network-zee-officials
• Rusbiz Librarian, (April 24 2006), Music Industry
Retrieved on 20th may, 2012 from http://
library.rusbiz.com/article_index.html?id=3186.
• BPI British Record Industry, (2012), File-sharing
Retrieved on 15th may from http://www.bpi.co.uk/
digital-music/article/online-faqs.aspx
• Wallace Wang, (October 25, 2004), Steal This File
Sharing Book: What They Won't Tell You about File
Sharing, USA, William Pollock
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