Attivio provides a unified information access (UIA) platform called the Active Intelligence Engine (AIE), having capabilities of enterprise search and business intelligence (BI) to JOIN related and relevant ‘content’ and ‘data’ with Google-like full text search and analytics with standard SQL.

1. Realizing the Value of Social:
Evolving from Social Media to Customer Experience

2. Proprietary & Confidential2
Attivio Corporate Overview
• Founded in 2007
• Offices in US, UK, Germany and
Israel
• Provides a Unified Information
Access software platform, the
Attivio Active Intelligence Engine
(AIE)
• Horizontal technology company
with vertical focus in Financial
Services, Government,
Manufacturing and Life Sciences

3. Proprietary & Confidential3
2011
2012
2015
The volume of digital content is predicted
to expand by over 300% by 2015.
90% of that data will be unstructured, and
challenging to understand.1
Availability is not a clear issue, but the
ability to find and analyze the right data is
necessary.
Information Landscape
The Information Tsunami
1 Frank Gens, IDC Predictions 2012: Competing for 2020
48%
296%

4. Proprietary & Confidential4
$2,824
$3,537
$4,385
$5,436
$6,735
$8,419
2011A 2012E 2013E 2014E 2015E 2016E
• Unified information access platforms provide single point of
access to information from multiple sources, integrating and
finding relationships across sources
– Efficiently combines features of database, business
intelligence and search technologies in a single
architecture in real-time
The Solution is UIA:
“A unified environment for information discovery, analysis, and decision support”
Unified Information Access UIA Market is Growing Rapidly
Note: IDC June 2012.
Unified Information
Access & Analysis
Content
Analytics
Databases
Search and
Discovery
Decision
Management
Business
Intelligence
Data
Warehouses
Unified Information Access & Analysis
• Serves as foundation for new information management and
access stack for the enterprise
• May replace data warehouses if applications require quick ad
hoc access to collections of heterogeneous information
• Center for emerging ecosystems of apps. from small,
specialized vendors—by domain or task
• Platform vendors will gain adoption through apps.
• Will eventually replace the traditional enterprise search
engine
Key Disruptive Elements

5. Proprietary & Confidential5
Active Intelligence Engine Architecture
DATA WAREHOUSE/
RDBMS
ERP/CRM
APPLICATION DATA
ENTERPRISE &
PACKAGED
APPLICATIONS
SEARCH &
DISCOVERY
AD HOC
QUERY TOOLS
ACTIVE
DASHBOARDS
BUSINESS
INTELLIGENCE
TOOLS
QUERY/RESPONSE WORKFLOWS
Active Security • In-Engine Analytics • Alerts
SEARCH API
UNIVERSAL INDEX
Schema-less Indexing • Ad hoc Query-Time JOIN of all data & content • Linear Scalability
ODBC/JDBC/AI-SQL
INGESTION WORKFLOWS
Content & Data Transformation • Text Analytics • Real-Time Updates • Triggers
CONTENT API
Push or stream data/content into AIE DATA & CONTENT CONNECTORS
WEB SERVER CMS/SHAREPOINT/
FILE SERVER
EMAIL HADOOP/ADBMS
CONTENT &
eCOMMERCE
UIA
APPLICATIONS BI/Reporting/Visualization

6. Proprietary & Confidential6
Data
Marts
ERPCRM
Enterprise Data
Warehouses
Attivio Addresses the Variety and
Complexity of Big Data

7. Proprietary & Confidential7
Social Analytics Today
• Lots of attention
to Social Media
• Lots of Social
Media
Collection,
Analysis,
Engagement
Services

8. Proprietary & Confidential8
Relevance of Social Media Sources by Industry

9. Proprietary & Confidential9
Customer Experience Management
• With the advent of Big Data, technologies
have arisen to unlock analytical insight from
all sources of customer interaction
– Some of these technologies focus on webclick logs
– Others focus on social media and text-based
sources of information
• We believe unified information access is the
key to tying it all together

10. Proprietary & Confidential10
Case Study: Leading Financial Services Firm
Solution: Customer Experience Management
• Single integrated view of all customer information
• Sentiment analysis of customer interaction history, across all
channels
• Identify patterns or common themes from past interactions
• Enable recommendations of content most relevant for a
given customer
• Assess customer interactions, transactions leading up to and
after campaigns

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Dashboard for leading financial services firm:
Analysis of customer interactions, correlated
with major transactions

12. Proprietary & Confidential12
Learn more
Attivio customer experience management
resources:
http://www.attivio.com/solutions/by-business-
need/360-degree-view-of-the-customer.html

13. Proprietary & Confidential13
Thank You