Get insights [http://on.tcs.com/WinningDigital] on how companies can digitally re-imagine their business processes, products, services, channels, workplace using the Digital Five Forces – Mobility, Big Data, Social Media, Clous and Artificial Intelligence (AI) & Robotics.

1. ‹#› Use Your Client Logo
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2. NEW WINNERS ARE ABOUT TO EMERGE…
Every significant
economic shift is
accompanied by a
dramatic remaking
of the major players
in the economy
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3. …WITH THE ARRIVAL OF THE DIGITAL CONSUMER ECONOMY
Newly empowered
customers with
anytime-anywhere
access to information
Constantly connected via
social networks; base
purchasing decisions on
their peers’opinions
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4. DIGITAL FIVE FORCES ARE CHANGING THE BUSINESS CONTEXT
1. Mobility
lets companies
know a lot
about their
customers in
real time
2. Big Data
helps make
sense of both
structured and
unstructured
streams of
information
3. Social Media
provides
insights into
individual
preferences
without the
observer effect
5. AI and
Robotics
foster
automation
with deep
learning
systems
4. Cloud
puts formidable
computing
resources in the
hands of small
companies with
limited budget
The Digital Five Forces
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5. Resolve
claims
faster with
digital
tools and
processes
Anticipate
and
resolve
issues
based on
sensor
data
Transfer
money to
contacts
without
account
details
Verify
product
allocation
on store
shelves
with
robots
Transfer
money to
contacts
without
account
details
Gain
industrial-
strength
computing
capability
within
budget
DIGITAL FIVE FORCES ARE UNLEASHING NEW OPPORTUNITIES
INSURANCE POWER BANKING SMALL FIRMS RETAIL
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6. Companies are faced with the value barrier—
they can’t increase prices or reduce costs dramatically
The influx of‘digital natives’
into the consumer base has
increased demand for
responsiveness, engagement
and individualized attention
WHY RESPOND NOW?
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7. TYPICAL RESPONSES TO THE DIGITAL FIVE FORCES
DIGITIZATION
DIGITAL
TRANSFORMATION
What it is Application Impact
Increases
business
velocity
Improves
brand
experience
Companies
adopt digital
devices for
communication
Companies
transform their
channels with
digital tools
Create seamless
customer
experience
online + offline
Capture and
transmit
information
in real time
Digitization and Digital Transformation are common but
inadequate responses to the Digital Consumer Economy
Impact limited
to channels;
other key areas
untouched
Preserves legacy
workflows; rarely
transformational
Limitations
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8. DIGITAL REIMAGINATION
™
THE WINNING RESPONSE
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9. Digital Reimagination™ leverages the Digital Five
Forces in combination to create something
fundamentally new in six key areas of your company
Business Models Workplaces
Products /
Services
Business
Processes
Customer
Segments
Distribution
Channels
Digital
Reimagination
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10. REIMAGINE BUSINESS MODELS
!
Continued visibility into
the usage of a product could
help a company switch to
a different business model
!
Applicable to jet engines and
power generators
From Sale to Rent
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11. Crowdsource product design with social media;
tap consumer insights without the observer effect
Credit card companies can now monetize
the aggregate spend data of their customers
REIMAGINE PRODUCTS AND SERVICES
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12. REIMAGINE CUSTOMER SEGMENTS
Mobile and apps provide
a wealth of data about
individual consumers
Micro-segmentation and
creation of new segments
are now possible
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13. Companies can redesign existing
physical channels
An app which helps customers
search both the store’s shelves
and inventory can help boost sales
REIMAGINE DISTRIBUTION CHANNELS
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14. Insurance companies
can automate
validation of claims
approvals with
advanced analytics
Reengineer paper-based business processes to make
them highly accurate, speedy and responsive
REIMAGINE BUSINESS PROCESSES
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15. REIMAGINE WORKPLACES
Better people
management with
Big Data and AI
!
Sentiment analysis
of enterprise social
networks helps gauge
morale without
employee surveys
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16. DIGITAL CONSUMER ECONOMY: TOP FIVE TAKEOUTS
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1
2
3
4
5
The Digital Consumer
Economy is here
Digital Consumers
demand responsiveness,
engagement and
individualized attention
Companies facing value
barrier and saddled with
legacy processes run risk
of extinction
Digitization or Digital
Transformation not
enough for continued
relevance
Leverage Digital
Five Forces in
combination to
reimagine all
aspects of business
key to success
FIVE
Takeouts

17. DIGITAL REIMAGINATION: FIVE THINGS YOU CAN DO
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1
2
3
4
5
Find entirely new
sources of revenue
Increase marketing
efficiency, thereby
revenues
Improve distribution with
new digital channels
Invest in faster
business processes,
eliminate legacy
workflows
Create digital
workspaces for
millennials
TAKE
Action

18. ‹#› Use Your Client Logo
Here
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#DigitalReimagination
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To learn how to reimagine your business, download whitepaper
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