2. 1
Boosting R&D Investment
• Core Values
• Culture
• Leadership
Internal
Enablers
• Nature of Industry
• Competitive Environment
• Opportunity to capture
Value
Market
Enablers • Talent
• Ecosystem
• Incentives
Operational
Enablers
3. 2
Case – Tata Consultancy Services
• Excellence
• Leading Change
• “Creative
Dissatisfaction”
• “Dare to Try”
Internal
Enablers
• Digital Economy – short „half-life‟
• Global Business
• Domain-led, Full-Services, Non-
Linear models
Market
Enablers • IT Talent Pool
• Research Scholar
Program
• TCS COINTM
• DSIR, Research Parks
Operational
Enablers