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TCS Innovation Forum 2012 - Day1: TCS Cloud Study
TCS Innovation Forum 2012 - Day1: TCS Cloud Study
© 2012 Tata Consultancy Services Limited. All Rights Reserved.
Quantitative                                                   Qualitative
                    Stream                                                        Stream
• 606 respondents from 4 regions of world                          •Case studies on companies that had
• Most companies were > $1B revenue                                implemented or were implementing cloud
• Most were heads of business and IT                               applications
  functions or direct reports                                      •In-depth phone interviews with seven
• Answered 16-question survey that asked                           companies …
  for explicit details

       Survey Respondents by Region of
                  the World

 300
 250
 200
 150     270
 100
                      158        121
  50
                                               57                          Large global      $5B consumer
  0
                                                                              bank             products
         U.S.       Europe   Asia-Pacific    La n
                                            America                                            company
                                                                                     Major telco


                © 2012 Tata Consultancy Services Limited. All Rights Reserved.
TCS Innovation Forum 2012 - Day1: TCS Cloud Study
© 2012 Tata Consultancy Services Limited. All Rights Reserved.
© 2012 Tata Consultancy Services Limited. All Rights Reserved.





                               


                               

                               

                               


                               




© 2012 Tata Consultancy Services Limited. All Rights Reserved.
© 2012 Tata Consultancy Services Limited. All Rights Reserved.



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                                        




                                        



“We clearly don’t want to
                                        
       invest in fixed
  infrastructure costs to
   handle our spikes in                 
 volume and scalability.”

   – Former CTO of CTB




          © 2012 Tata Consultancy Services Limited. All Rights Reserved.
Marketing, S
    ales and
  Customer
     Service
 account for
    average
43% of total
  cloud app
   spending




          © 2012 Tata Consultancy Services Limited. All Rights Reserved.





                                           




                                           

 “We constantly trial cloud
   providers to see who is
developing the latest tools.
As we ramp up our mobile                   
  strategy, cloud becomes
           critical.”

-- Rishi Dave, Dell Executive Director
          of Online Marketing



            © 2012 Tata Consultancy Services Limited. All Rights Reserved.
The Case of the $5B Consumer Products Company
        Cloud lets its business functions implement new applications without the
          “$10 million or 18 months [that used to be required] to build them.”


© 2012 Tata Consultancy Services Limited. All Rights Reserved.



                                                   


                                                   




  “We can now spin up capacity
                                                   
     extremely quickly. More
  importantly, we can spin down
capacity very quickly. So it’s given
us a substantial amount of agility
  that we’ve never seen before.”

 -- Michael Manos, SVP Technologies and
 CTO, Huffington Post Media Group at AOL




            © 2012 Tata Consultancy Services Limited. All Rights Reserved.
 Overcoming security
                                                                   concerns is paramount

                                                                  Making the financial
                                                                   case and demonstrating
                                                                   it early are also critical

                                                                  Project management
                                                                   and other expertise
                                                                   (including
                                                                   legal, regulatory and
                                                                   auditing aspects of
                                                                   cloud) is key




© 2012 Tata Consultancy Services Limited. All Rights Reserved.
© 2012 Tata Consultancy Services Limited. All Rights Reserved.
© 2012 Tata Consultancy Services Limited. All Rights Reserved.





                          




© 2012 Tata Consultancy Services Limited. All Rights Reserved.
TCS Innovation Forum 2012 - Day1: TCS Cloud Study

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TCS Innovation Forum 2012 - Day1: TCS Cloud Study

  • 3. © 2012 Tata Consultancy Services Limited. All Rights Reserved.
  • 4. Quantitative Qualitative Stream Stream • 606 respondents from 4 regions of world •Case studies on companies that had • Most companies were > $1B revenue implemented or were implementing cloud • Most were heads of business and IT applications functions or direct reports •In-depth phone interviews with seven • Answered 16-question survey that asked companies … for explicit details Survey Respondents by Region of the World 300 250 200 150 270 100 158 121 50 57 Large global $5B consumer 0 bank products U.S. Europe Asia-Pacific La n America company Major telco © 2012 Tata Consultancy Services Limited. All Rights Reserved.
  • 6. © 2012 Tata Consultancy Services Limited. All Rights Reserved.
  • 7. © 2012 Tata Consultancy Services Limited. All Rights Reserved.
  • 8.      © 2012 Tata Consultancy Services Limited. All Rights Reserved.
  • 9. © 2012 Tata Consultancy Services Limited. All Rights Reserved.
  • 10.    “We clearly don’t want to  invest in fixed infrastructure costs to handle our spikes in  volume and scalability.” – Former CTO of CTB © 2012 Tata Consultancy Services Limited. All Rights Reserved.
  • 11. Marketing, S ales and Customer Service account for average 43% of total cloud app spending © 2012 Tata Consultancy Services Limited. All Rights Reserved.
  • 12.   “We constantly trial cloud providers to see who is developing the latest tools. As we ramp up our mobile  strategy, cloud becomes critical.” -- Rishi Dave, Dell Executive Director of Online Marketing © 2012 Tata Consultancy Services Limited. All Rights Reserved.
  • 13. The Case of the $5B Consumer Products Company Cloud lets its business functions implement new applications without the “$10 million or 18 months [that used to be required] to build them.” © 2012 Tata Consultancy Services Limited. All Rights Reserved.
  • 14.   “We can now spin up capacity  extremely quickly. More importantly, we can spin down capacity very quickly. So it’s given us a substantial amount of agility that we’ve never seen before.” -- Michael Manos, SVP Technologies and CTO, Huffington Post Media Group at AOL © 2012 Tata Consultancy Services Limited. All Rights Reserved.
  • 15.  Overcoming security concerns is paramount  Making the financial case and demonstrating it early are also critical  Project management and other expertise (including legal, regulatory and auditing aspects of cloud) is key © 2012 Tata Consultancy Services Limited. All Rights Reserved.
  • 16. © 2012 Tata Consultancy Services Limited. All Rights Reserved.
  • 17. © 2012 Tata Consultancy Services Limited. All Rights Reserved.
  • 18.  © 2012 Tata Consultancy Services Limited. All Rights Reserved.

Notes de l'éditeur

  1. Sales/business development – 15% of total cloud apps spendingMarketing/PR/market research – 13%Customer service – 15%
  2. AOL stats:30 year-old company as of 2012106 million unique visitors (November 2011)Company’s number of online subscribers has dropped from 30M to 4M in last 10 yearsSubscription revenue falling fast; company cut total expenses in 2011 by more than $500M to offset decline in subscription revenueMichael Manos, in his blog, said AOL’s ATC (Cloud-only) data center (“Loose Bolts” – www.loosebolts.files.wordpress.com:-- 100% lights-out support (no full-time staff and no contract staff)Quick-launch data center capabilitiyPre-planned vs. reactive support model