From a workshop we ran for academics wanting to dip their tow into the world of Social Media.

1. Social Media 101 (for academics)
Andy Tattersall
Claire Beecroft
Image used under a Creative Commons by attribution licence © Jason A Howie http://bit.ly/KCd0Yy

2. Workshop Timeline
What is Social Media?
Glossary of terms
Netiquette and professionalism
Privacy and security
Social Media resources
Tools for managing Social Media

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Used under a Creative Commons By Attribution
Licence © Some rights reserved by Veni Markovski
http://bit.ly/17xwB1x
Tim #1

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Used under a Creative Commons By Attribution Licence © Some rights reserved by jeffward http://www.flickr.
com/photos/70998355@N00/5900142046/sizes/l/in/photolist-9ZnLF1/
Tim #2

6. Blogger image by Travelin’ Librarian:http://www.flickr.com/photos/travelinlibrarian used via CC BY-NC-SA 2.0)

7. Web 2.0 is...
It is the ‘Read – Write Web’
It is the ‘Social Web’
It is the Web today
A state of mind

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Wisdom of the Crowd
Used under a Creative Commons By Attribution Licence © Some rights reserved by James Cridland
http://bit.ly/1ew4KUr

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http://en.wikipedia.org/wiki/Diffusion_of_innovations
Diffusion of Innovation

10. Social Media is…
“A group of Internet-based applications
that build on the ideological and
technological foundations of Web 2.0,
and that allow the creation and
exchange of user-generated content”
Kaplan Andreas M., Haenlein Michael (2010). "Users of the world, unite! The challenges and opportunities of social media". Business Horizons 53 (1). p. 61.

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14. Glossary of terms: http://pear.ly/cIRpT
Avatar
Blog
Bookmarking
Chat
Circles
Connections
Creative Commons
Curation
Follow Friday #FF
Friends
Hashtag
Like
Lurker
Mashup
Meme
Newsfeed
Podcast
Retweet
RSS Feed
Troll

15. Search 101
See if you can find something out about a
colleague or a friend that you didn’t already
know.

17. Netiquette
Being a ‘Digital Citizen’ (see also ‘digital literacy’)
The ability to participate in society online
● Be polite
● Remember your conversation is no longer private
● Don’t start fights you cannot finish
● Don’t get into fights
● Don’t say something that you would not be prepared to say in public
● Don’t troll
● Don’t share poor quality information
Mossberger, Karen. "Digital Citizenship. the Internet.society and Participation By Karen Mossberger, Caroline J. Tolbert, and Ramona S. McNeal. [Online] [Last Accessed
7/2/2014] http://www.scribd.com/doc/13853600/Digital-Citizenship-the-Internetsociety-and-Participation-By-Karen-Mossberger-Caroline-J-Tolbert-and-Ramona-S-McNeal.

18. Neknomination: Facebook
responds to craze after
deaths

20. Don’t use Social Media
When you’re drunk
Angry
Argumentative
Upset
Unhappy (frequent online moaners usually get
offloaded)
Have a really stupid idea/thought

21. Epic # tag fails
● Susan Boyle Album Launch
● Chester Literary Festival
● Research in Motion (BlackBerry) job
opportunities
● Burger King’s promotion of new French Fries -
What the French Fry
● When Thatcher passed away
● MacDonalds, British Gas and Waitrose

22. Look away if you want to miss the
results
#susanalbumparty
#Clitfest
#RIMjobs
#WTFF
#nowthatchersdead
The rest tried to reach out and got their hands
broken

23. It’s not just students who faux pas
http://www.impactnottingham.com/2014/02/absolute-arseholes-and-idiots-uon-lecturer-slams-students-
and-university-on-public-facebook-profile/ [Last Accessed 7/2/2014]
http://www.nydailynews.com/news/national/nyu-prof-obese-insult-tweet-debacle-article-1.1362772
[Last Accessed 7/2/2014]

24. Social Media reflects real life
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Communities that:
● support each other
● fight with each other
● understand each other
● misunderstand each other
● don’t understand politeness
● don’t want to be polite
● want to educate you
● want to learn from you
● want to be your friend
● want you to their friend
● want you to be there (sometimes
always)
● want you to like what they like
● want you to buy their stuff
● want to hurt you

25. What’s the worst that can happen?
The End of Kindness:
Weev and the cult of the angry young man
Rare Twitter username 'stolen'
http://www.theverge.com/2013/9/12/4693710/the-end-of-kindness-weev-and-the-cult-of-the-angry-young-
man [Last Accessed 7/2/2014]
http://www.bbc.co.uk/news/technology-25963662 [Last Accessed 7/2/2014]

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27. Applying Social Media to ScHARR
● Tweet and blog about your papers,
presentations, ideas, thoughts, opinions,
interesting articles
● Make a video promoting your research,
encouraging patient participation for CTs
● Write a short article for The Conversation,
Scholarly Kitchen, ScHARR Blog, react to
health news stories that relate to your research

28. Applying Social Media to ScHARR (2)
Podcasts to help share your ideas and research
Pinterest to save useful academic posters and infographics
Academic Social networks (ResearchGate, Google
Scholar, Mendeley) to stay in contact with peers and their
work and promote your own
Curation tools for teaching prep and formative tasks
(Padlet, ScoopIT, Pocket, Readability)

29. What do you think you should be
sharing, discussing, commenting on?
Every week on the BBC Website we see stories
about:
Public health, alcohol pricing, assistive
technologies, cancer, drug pricing, NHS,
patient treatment, emergency services,
pandemics, breast feeding, mental health,
clinical trials...

30. Popularising what you do
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2. Used under a Creative Commons By Attribution Licence © Some right reserved by Kris Krug http://bit.ly/1gSC2SA
3. http://www.shef.ac.uk/humanmetabolism/people/pacey

31. We are already on the way...
● Potential issues with NHS 111 were lost in rush to roll it out
● Watch out for abuse of statistics in health policy (136 comments)
● Ban on below cost alcohol sales would be 40 times less effective
than minimum pricing (78 Tweets)
https://theconversation.com/potential-issues-with-nhs111-were-lost-in-rush-to-roll-it-out-16592
http://www.theguardian.com/commentisfree/2011/feb/01/health-statistics-policy
https://theconversation.com/ban-on-below-cost-alcohol-sales-would-be-40-times-less-effective-than-
minimum-pricing-21865
[All last accessed 7/2/2014]

32. Social Media Myths
● My demographic don’t use Social Media
● I can’t show my personality on Social Media
● It will take up too much of my time
● Only celebrities and trolls use Social Media
● It’s a passing trend
● It’s not really work

33. Social Media Myths Debunked
● Increased number of academics and over 50s using Social Media
● Who says you can’t use your personality? As long as that
personality is professional, does not offend or get you the sack
● It will take up as much time as you give it - everything in
moderation (but it can be addictive) there are tools for better
management
● Only celebs and trolls use Social Media - everyone uses it
● It’s a passing trend - over 1 Billion active users on Facebook is
more than a trend
● It’s not really work - It depends how you use it, it is a superb way to
make contacts, find work, sell your work, build your profile

34. Social Media Myths (2)
● You have to be technically gifted to use
Social Media
● I don’t have time to use it
● Only my friends can see what I post on
Facebook
● If I delete something on the Web it’s gone
forever

35. Social Media Myths Debunked (2)
● If you can use a smartphone, text, or email you can use
Social Media
● By employing your mobile device more you can make
time (71% of people use Social Media on their mobile
device)
● Others can share your content, post things about you,
Facebook tracks you when you are not on it - facial
recognition
● If I delete something on the Web it’s probably still there
in a cache, has been ReTweeted, blogged, captured.
http://blogs.adobe.com/digitalmarketing/digital-marketing/mobile/adobe-2013-mobile-consumer-survey-
71-of-people-use-mobile-to-access-social-media/

36. Who are your peers and are they on
Social Media?
Try searching for academics who are your
peers based at other institutions.
Are they on:
Twitter, ResearchGate, LinkedIn, Mendeley?
Have they written articles other than peer-
reviewed papers (such as blogs, comment
pieces)?

37. Privacy
“If you are not paying for the product - you are
the product”

39. Privacy (not just Social Media)
•21% of internet users have had an email or social networking account
compromised
•12% have been stalked/harassed online
•11% have had important data stolen
•6% have had their reputation damaged
•4% have been led into physical danger because of something that happened
online
(no. of respondents = 792)
–http://pewinternet.org/Reports/2013/Anonymity-online.aspx

41. What Social Media tool do you want
to know more about?

42. Managing your Social media presence
Hootsuite/Tweetdeck
Manageflitter
About.me
IFTTT
Lastpass

43. Further resources
GMC Doctor’s use of Social Media
HR and Social Media in the NHS
Social Media, Social Science & Research
Ethics