It takes years to build a strong brand. Start with these small steps to make a strong brand of yourself.

1. MAKING THE BRAND
YOU
By Tausif Mulla

2. WHAT IS A BRAND?
“A brand is a sum total of all the experiences one has
with a product / service / company over the years”
- David Ogilvy

4. CAN HUMANS BE BRAND?
Personal branding is a marketing practice to build
a brand around your career and personal name.

5. HOW DO WE MAKE THE BRAND
“YOU”?

6. HOW TO USE SOCIAL MEDIA
FOR SELF BRANDING?

7. 1) BLOGGING
 Make a blog on the topic you like.
 Among the questions you might consider:
 What is the “one thing” that everyone says you rock at?
 What are your passions and interests?
 What do you read about most often online?
 Will you still be interested in this particular area six months or a
year from now?
 Blog www.brandgiri.wordpress.com is about strategies and brand
reviews.

9.  Get inspired by famous bloggers.

10.  Do qualitative research and share with key influencers in
the industry.
For example, a HR student can do a research on
“motivational factors for startup employees”
Hi James,
Hope you are doing good!!
Just wanted to share my new blog post with you. I have done a research on the
topic “Motivational factors for startup employees "I would really appreciate if you
could go through my post and give your feedback on the same.
Regards,
Tausif

11.  Use your blog as a follow up tool (Brand Recognition) post
interviews.
 Examples:
A finance student will make a list of shares that he feels are good picks
because of XYZ……. reasons. He will work on EPS, Debt Equity ratio, etc.
and make his analysis.
A marketing student will work on a strategy for the company he is interested
in working for. What is the current strategy, what do you suggest, how will it
benefit and so on.
An architect student can make a Green Building model that saves energy.
An HR student will draft policy for start-up companies.

12.  Write a guest post for other websites as a Brand Awareness
technique

13. 2) LINKEDIN
 Get hooked on to LinkedIn
 Tips to optimize your profile
o Decent pic
o Complete profile
o Use keywords in profile
o Focus on accomplishments
 Add more and more people
 Participate in group discussions, give your 2 cents
 Avoid religious and political comments
 Message key people with relevant queries, share your
classroom presentations

14.  Search for relevant contacts

15. 3) TWITTER
 Follow your LinkedIn contacts on twitter as well.
 Look for influencers from your desired industry

16.  Mention key people in relevant
tweets.
CEO of Mirum India

17.  Use twitter for job
search

18.  Schedule your
post with
relevant #tags

19. 4) FACEBOOK
 Create a Facebook
page similar to your
blog.
 Like other brands /
people’s page
through your page.
 Like, Comment &
Share relevant posts.

20.  Engage with your fans
 Make a creative CV with a case study
 Invest small amount on “boosted post” to circulate your CV

23.  Leverage on your Institute’s
Alumni Connections

24. 6 PRO TIPS TO BUILD BRAND
“YOU”
1. Define your voice.
2. Consistency is key.
3. Keep them comin’ back for more.
4. Keep it professional. Or personal. Or both.
5. Be responsive and engage!
6. Monitor who is talking about you?

25. ALL THE BEST
mullatausif@gmail.com
https://ae.linkedin.com/in/tausifmulla
www.brandgiri.wordpress.com